market - sozio, inc.3. after sport body-hair-face moisturizing –adidas green, marine, citrus,...
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MARKET
3,5 US$ billions
3,8 US$ billions
6,5 US$ billions
3,2 US$ billions
1,6 US$ billions
Per fume your wor ld
3Sources: Mintel, RadiantInsights
The global shower gel market is anticipated to grow at a positive CAGR of 3.6% by2023 because of:- An increase in use of shower gels in malls and supermarkets- New features like freshness, moisture-free and no dryness
North America dominates the global ranking due to:- A wide presence of shower gel manufacturers and a massive demand for cosmetic
products- Reasonable prices and excellent branding for shower gels
Consumers consider long-lasting scent and soothing products as important as primarypurchase influencers but they want added functional benefits that make their skin feelbetter.
Sources: MINTEL
42%Gel & Jelly
5 MOST USED TEXTURES FOR SHOWER GELS IN THE WORLD
8,6%Cream
4,7%Liquid / Fluid
3,2%Foam
2,3%Oil
SHOWER GELS CLAIMS IN THE WORLD
There has been a migration of mainstream, mature market claims to emerging economies. Claims related to skin safety (pH-neutral, dermatological-tested, for example) are growing in South Asia, while the region’s premium tiers are seeing growth inclaims for long-lasting fragrance and odor control, and beauty claims like anti-aging.Functional claims like antioxidant are expanding globally.
Botanical
54%
Moisturing DermatologicallyTested
ParabenFree
Ethical ForAnimals
39% 32% 23% 20% 19% 16% 14% 14% 14%
Neutral pH Aromatherapy Eco FriendlyPackaging
For Sensitive Skins
For Men
4
Per fume your wor ld
4
Sources: MINTEL
Cherr
y B
losso
m
Oliv
e O
il
Cit
rus
Alm
ond
Pom
egra
nate
Edible
Floral
Green
Fruity
Citrus
Aromatic
MarineWoody
28%
26%
18%
10%
8%
7%
2%
1%
Coconut
Lavender
Alo
e V
era
Rose
Arg
an
SHOWER GELS FRAGRANCE GROUPS
IN THE WORLD
5
Per fume your wor ld
5
TOP 10 OF SHOWER GELS INGREDIENTS IN THE WORLD
Sources: MINTEL
57%Gel & Jelly
5 MOST USED TEXTURES FOR SHOWER GELS IN EUROPE
10,6%Cream
6,6%Liquid / Fluid
3,4%Foam
1,1%Oil
SHOWER GELS CLAIMS IN EUROPE
Botanical
52%
DermatologicallyTested
Moisturizing ParabenFree
Neutral pH
46% 30% 25% 25% 17% 17% 16% 16% 15%
Aromatherapy For Men Respect OfAnimals
Eco FriendlyPackaging
Vegan
Per fume your wor ld
6
Green
FloralEdible
Fruity
Aromatic
Citrus
FreshnessMarine
26%
23%
21%
12%
7%
6%
3%3%
Sources: MINTEL
Cit
rus
Alm
ond
Oat
Oliv
e O
il
Cherr
y B
losso
m
SHOWER GELS FRAGRANCE GROUPS
IN EUROPE
Per fume your wor ld
7
TOP 10 OF SHOWER GELS INGREDIENTS IN EUROPE
Alo
e V
era
Coconut
Arg
an
Rose
Lavender
Sources: MINTEL
43%Liquid / Fluid
5 MOST USED TEXTURES FOR SHOWER GELS IN LATIN AMERICA
24,9%Gel & Jelly
1,7%Foam
1,1%Oil
0,6%Cream
SHOWER GELS CLAIMS IN LATIN AMERICA
Moisturizing
49%
Botanical DermatologicallyTested
Respect OfAnimals
ParabenFree
46% 22% 19% 18% 17% 17% 15% 13% 11%
Neutral pH For Men Eco FriendlyPackaging
For Women For SensitiveSkins
Per fume your wor ld
8
Edible
Green
Floral
Fruity
Citrus
Aromatic
FreshnessMarine
29%
25%
24%
10%
4%
4% 3%
1%
Sources: MINTEL
SHOWER GELS FRAGRANCE GROUPS
IN LATIN AMERICA
Per fume your wor ld
Oat
Lavender
Cherr
y
Alo
e V
era
Coconut
TOP 10 OF SHOWER GELS INGREDIENTS IN LATIN AMERICA
Cham
om
ile
Alm
ond
Passi
on F
ruit
Açaï Berr
y
Jasm
ine
Sources: MINTEL
5 MOST USED TEXTURES FOR SHOWER GELS IN NORTH AMERICA
SHOWER GELS CLAIMS IN NORTH AMERICA
Botanical
56%
Moisturizing Respect OfAnimals
ParabenFree
Eco FriendlyPackaging
41% 41% 38% 24% 20% 19% 18% 17% 17%
Sulfate Free
WithoutAdditives
For Women Dermato-logicallyTested
Aromatherapy
27%Gel & Jelly
3,1%Oil
2,8%Foam
1,9%Cream
0,6%Liquid / Fluid
Per fume your wor ld
Edible
Floral
Green
Fruity
Citrus
Freshness
MarineAromatic
30%
24%
19%
9%
8%
5%
2%
2%
Sources: MINTEL
Vanill
a
Rose
Berr
y
Cit
rus
Cucum
ber
SHOWER GELS FRAGRANCE GROUPS
IN NORTH AMERICA
Per fume your wor ld
Coconut
Lavender
Shea
Butt
er
Alo
e V
era
Mango
TOP 10 OF SHOWER GELS INGREDIENTS IN NORTH AMERICA
Sources: MINTEL
5 MOST USED TEXTURES FOR SHOWER GELS IN ASIA
SHOWER GELS CLAIMS IN ASIA
Botanical
60%
Moisturizing ParabenFree
Respect Of Animals
DermatologicallyTested
49% 21% 21% 17% 17% 16% 15% 13% 13%
Sensitive Skins
Aromatherapy Neutral pH WithoutAdditives
Rich Minerals& Vitamins
30%Gel & Jelly
8,2%Cream
1,6%Foam
1,2%Milk
1,2%Liquid / Fluid
Per fume your wor ld
Floral
Edible
Green
Fruity
Citrus
Aromatic
FreshnessMarine
34%
22%
18%
10%
6%
5%4%
1%
Sources: MINTEL
Coconut
Gre
en T
ea
Peach
Musk
Jasm
ine
SHOWER GELS FRAGRANCE GROUPS
IN ASIA
Per fume your wor ld
13
Rose
Lavender
Cherr
y B
losso
m
Oliv
e O
il
Alo
e V
era
TOP 10 OF SHOWER GELS INGREDIENTS IN ASIA
Sources: MINTEL
5 MOST USED TEXTURES FOR SHOWER GELS IN AFRICA & MIDDLE EAST
SHOWER GELS CLAIMS IN AFRICA & MIDDLE EAST
Botanical
52%
Moisturizing DermatologicallyTested
Neutral pH Rich Minerals& Vitamins
36% 28% 21% 18% 16% 15% 15% 15% 13%
RespectOf Animals
Aromatherapy For Men Eco FriendlyPackaging
ParabenFree
41%Gel & Jelly
15%Cream
2,7%Milk
1,2%Oil
0,8%Liquid / Fluid
Per fume your wor ld
14
Edible
Green
Floral
Freshness
Marine
Fruity
Aromatic
40%
20%
18%
7%
5%
5%
5%
Sources: MINTEL
Str
aw
berr
y
Honey
Alm
ond
Lavender
Peach
SHOWER GELS FRAGRANCE GROUPS
IN AFRICA & MIDDLE EAST
Per fume your wor ld
15
Coconut
Alo
e V
era
Pom
egra
nate
Oliv
e O
il
Papaya
TOP 10 OF SHOWER GELS INGREDIENTS IN AFRICA & MIDDLE
EAST
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTELBeauty Personal Care Active Beauty Trend – MINTEL
1. Skin Fitness Cleansing And Purifying Shower Foam – BIOTHERM
Post workout shower foam that purifies intensively and softens the skin by cleaning the impurities that appear during the effort.
2. Hydra Sport Body-Hair-Face Dry Skin Moisturizing – ADIDAS
Green, Birch Leaf, Mint, Pineapple, Ambery3. After Sport Body-Hair-Face Moisturizing – ADIDAS
Green, Marine, Citrus, Grapefruit, Lime 4. Shower Gel For Body, Hair And Face Sport – FA
Orris, Green, Fruity, Spicy, Apple5. Active Clean Shower Gel – NIVEA MEN
Removes dirt, sweat and deodorant residues, and uses sport personalities as spokesmen
6. Super Leaves Science Shampoo & Body Wash – ATTITUDE
Post-workout body wash that removes sweat and repairs skin with unique ingredients, while building in the genre of multitasking sport products
46%
of sport / exercise soaps launched in 2017 have a male positioning VS just 3% with a
female position. There is potential to create a more distinct female segment.
16
Per fume your wor ld
16
Soap and shower products specifically positioned for cleaning up after exercise will be a growth area over the newt two years.Indeed, exercise often takes place away-from-house and requires compact formats that fit in a gym bag.
Brands are using specific ingredients to better remove sweat, dirt, sebum and pore-
clogging oils.
Consumers will begin associating certain ingredients (like
activated charcoal) with exercise and activity. 1
2
3
4
5
6
Skincare and soap brands are developing a theme around relaxation and recuperation because exercise and other intense activitiescan pressure the mind, metabolism and skin.A person’s emotional state affects the skin. Aromatherapy can be used after strenuous activity to put the user in a relaxed state ofmind.
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
of Italian adults are willing to pay more for soap bath and shower products that
merge aromatherapy with other sensorial elements (e.g. heating/cooling skin)
28%
Per fume your wor ld
17
France Germany Italy Spain
People agree bathing/showering is a good way to relax
100
80
60
40
20
0
Women Men
1. Bath Therapy – BIOTHERM
Relaxing, Invigorating And Delighting Blend2. Spa Citrus & Mint Body Soft Cleansing – COTTAGE ASIAN BEAUTY
Uses caffeine to reboot and relax the skin3. Devil’s Claw Back Comfort Herbal Bath – KNEIPP
Uses devil’s claw to relax muscles after exercises, along with stimulating cajeput oil to provide renewed energy
4. Tonifying Shower 3 in 1 Body-Face-Hair Green Citrus – USHUAÏA
Citrus, Green Tea, Verbena, Bergamot5. The Ritual Of Hammam RITUALS…
Organic Argan Oil & EucalyptusBoost your spirit bath oil
%
1
2
3
4
5
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
Per fume your wor ld
18
Consumers seek simplicity from products and consumption habits. In the beauty and personal care area, this often means a returnto traditional formulas and manufacturing methods.
1. Shower Gel Care Honey Elixir – FA
Honey, Green, Milky, Mimosa, Powdery2. Shower Care Vanilla Milk & Linen Seeds – ULTRA DOUX
3. Shower Care Lemon & Elderdlower – ULTRA DOUX
4. Shower Care Olive & Black Soap – ULTRA DOUX GARNIER
Floral, Aromatic, Green, Milky, Vanilla, Almond5. Olive & Petitgrain Shower Gel – YVES ROCHER
6. Organic Honey Extracts – L’ARBRE VERT
Honey, Orange Blossom
1
2
3
4
5
6
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
Per fume your wor ld
19
1. Ayurveda Rituals – USHUAÏA
Soothing (Amla & Safflower), Shampoo-Shower (Cumin & Mint), Vitalizing (Amla & Ginger)
2. Rituals Of Asia – USHUAÏA
Icing Effect (Volcanic Rock), Energizing (Tiger Grass), Stimulating (Blue Seaweed)3. Home Spa Range – NOCIBE
Ayurveda (Indian Mango & Gotu Kola)Hawaï (Hibiscus & Monoï Oil)Amazonia (Açaï Berry & Maracuja)Asia (Ginger & Goji Berry)
4. Shower Gel – THE BODY SHOP
Moringa, Tea Tree
Soaps brands lag behind other personal care categories when it comes to exploring the world’s ingredient biodiversity, yet it isimportant for brands to explore potent regional ingredients trending in shower gels. This will appeal to emerging market consumersfamiliar with these ingredients, while driving new skincare claims in the soap market.
Africa is home to crops that are becoming more present in their beauty
routine
Ayurveda is an Indian holistic living philosophy focused on mind/body balance that promotes
the consumption of detoxifying herbs.
The rooibos is usedto make a popularred tea
The baobab is a treethat produces an oilsimilar to argan oil
Triphala
Ashwagandha
Turmeric
Neem
Brahmi
1 2
3 4
Mintel highlighted in 2016 that there has long been a link between food and beauty. Formulating cosmetics with food ingredientswill begin to seem more and more appealing to those looking for more naturality.Consumers are demanding more transparency when it comes to their beauty and personal care products, and many of these sameconsumers also link what they eat to their appearance. Brands should strengthen this perception by highlighting the use of trendingfood ingredients that are linked to better skin and championing their specific benefits.
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
46%
45%
33%
20%
39%
44%
38%
48%
11%
9%
8%
8%
4%
7%
20%
25%
Cocoa butter
Essential oils
Natural antibacterial(as tea tree)
Turmeric
Ingredient awareness
I have heard of this and look for it
I have heard for it but do not know much about it
I have heard of this and avoid it
I have not heard of this
Per fume your wor ld
20
Consumers look for soap, bath and shower products that contain familiar ingredients, such as essential oils, antioxidants and cocoa butter. They are making a strong correlation between natural products and familiar ingredients.
Highlight antioxidant claims on-pack:
1. Botanicaland herbalextracts
2. Natural connotationusually associated withfruit extracts
3. Protectiveand detoxingbenefits areassociatedwith certainingredientsand vitamins
Bath products that offer a unique experience, or even an Instagrammable moment, have the potential to not only captureconsumer’s attention, but also persuade them to take more baths.While consumers around the world are switching from baths to showers, shower brands are incorporating alternate formats that aretypically found in bath products into their shower product launches such as an extra foamy body wash that resembles a bubblebath.
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
Per fume your wor ld
21
1. Ritual Of Holie – RITUALS…
A new shower experience with a flower shower foam, a foaming gel and a jellified soap shower.
2. LUSH Innovations
Shower JellyRainbow Lush (Soap, Shampoo And Bubble Bar)
3. Foaming Showers
RITUALS…, NIVEA, DOVE, MON SAVON
1
2
3
New shower gel textures aren’t only inspired by baths. In fact, consumers are also interested in moisturizing textures that will leaveyour skin feeling hydrated, without having to apply hydrating products post-shower. Shower oils are therefore greatly expandingbecause they compensate for the drying effect of calcareous showers, sooth stretching skin and moisturizes the skin.
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
of Spanish adults are interested in paying more for a bath product that
turns into a nourishing body serum
31%
Per fume your wor ld
22
1. Precious Shower Oils – COTTAGE
Monoï, Camellia, Argan, Karite, And Jasmine2. Yogurt & Care – FA
Vanilla, Aloe Vera And Coconut3. Magic Oils – FA
Pink Jasmine, Purple Orchid And Blue Lotus4. Oil Pearls Creams – NIVEA
Cherry Blossom And Ylang Ylang
1
2
3
4
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
Per fume your wor ld
23
Brands are launching shower gel ranges dedicated to well being breaks, moods or specific moments to make the consumer travelduring their shower.
1. Les P’tits Bonheurs – LE PETIT MARSEILLAIS
Ma Pause Cocooning (Coconut butter)Le P’tit Grain De Sel (Marine Salt)Au Pays Du Miel & Une Nuit (Provencal Honey)Croquez La Fraise A Pleines Dents (Strawberry)Je Suis La Mûre De Ta Vie (Wild Blackberry)On S’Fend La Poire (Pear)Ma Vie En Rose (Rose)
2. TAHITI
To Surrender During A Midnight SwimDream Away With The Softness Of A MassageDreaming Under The Tropical SunLaze On The Warm SandRelax In The Shade Of Palm TreesSuccumb To The Sweet PleasureRefreshing In The Cool WavesDoze Off In The Swing Of The Hammock
4. Jelly Showers – SEPHORA
Rolling In The GrassPillow BattleLet’s Have FunMorning ZestBeach Vibes
3. Douceurs D’Enfance – DOP
Haribo Tagada Strawberry Haribo BananaHaribo MarshmallowHaribo Dragibus
1
2
3
4
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
Per fume your wor ld
24
Reinvent the wash experience
Marketing recommendations for shower products on the segment of “fun & pleasures”:
Make showeringmore fun
Provide sensory cues linked to efficiency
Innovations don’t have torevolve around skincare benefitsbut have to go beyondfunctional benefits to appealconsumers.
Shower products have to offer amultisensory experience by transformingshowering into a more stimulating andentertaining experience.
Consumers are looking forformulas that change color,change temperature or createsound.
Mintel consumer trend recognizes that men who buy grooming products to boost self-esteem or feel more attractive are nowthe majority instead of the minority.Only 5% of overall beauty and personal care products launches in 2018 were aimed at men. As this market grows, men will belooking for gendered products that specifically suit their needs and requirements.
Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL
of men agree that a favorable scent would motivate them to spend
more on a personal care product, suggesting the need to smell good may be a primary reason why men
use personal care products.
50%
42%37,5%
50%
38%34%
37%
Deodorizing Long-lasting scent
All
Male
Female
Interest in deodorizing and long-last scent benefits,
by gender, November 2017
of Spanish men agree that showering/bathing can be a good way to reduce stress
84%
Per fume your wor ld
25
1. Collision – AXE
Leather And Cookie2. Men Range – COTTAGE
Woody Pepper, Iced Mint And Spicy Lemon3. Rock Salts – NIVEA MEN
1
2
3
SUBMISSIONS
COFFEE & YUZU
SOM000806
Yuzu
Milky Notes
CoffeeVanilla
Per fume your wor ld
28
TEA TREE &
PEPPERMINT
SOM000791
LemonPeppermint Oil
Tea Tree OilTeaRose
White Musk
Per fume your wor ld
29
TEA & TURMERIC
SOM000792
BergamotPetitgrainVerbena
TurmericTeaRose
Jasmine
Per fume your wor ld
30
GUARANA & PINK
GRAPEFRUIT
SOM000793
GuaranaPink Grapefruit
RoseJasmine
Orange Blossom
Raspberry
Per fume your wor ld
31
LAVENDER &
CASHMERE WOOD
SOM000794
LemonBergamot
MintLavender
VanillaTonka Bean
Cashmere WoodSandalwoodWhite Musk
32
Per fume your wor ld
32
AVOCADO & HONEY
SOM000795
Eucalyptus
AvocadoOrange BlossomLily Of The Valley
HoneySandalwood
34
Per fume your wor ld
34
ALOE VERA &
ELDERFLOWER
SOM000796
Pear
Aloe VeraElderflower
Heliotrope
Per fume your wor ld
35
ALMOND MILK
& TONKA BEAN
SOM000797
AlmondHawthorn
Coconut MilkAlmond Milk
Jasmine
HeliotropeAmberVanilla
Tonka Bean
36
Per fume your wor ld
36
ORANGE BLOSSOM
SOM000798
Green Notes
Jasmine Orange Blossom
White Musk
Per fume your wor ld
37
PASSION FRUIT
& VANILLA
SOM000799
LimeLemonOrange
Pineapple
Passion FruitJasmine
VanillaCedarwoodWhite Musk
Per fume your wor ld
38
REFRESHING
YOURSELF WITH A
SMOOTHIE
SOM000800
OrangeLychee
Beet JuiceRose
White Musk
Per fume your wor ld
40
LOUNGING ON THE
WARM SAND
SOM000801
Green Notes
Frangipani FlowerSalty AccordSolar Notes
Marine Notes
VanillaSandalwood
Per fume your wor ld
41
RECHARGING
IN NATURE
SOM000802
LemonGrapefruitArtemisia
Cactus LeafPepper
ThymeCinnamon
VetiverVanilla
Per fume your wor ld
42
RELAXING IN A
BUBBLE OF
SOFTNESS
SOM000803
BergamotGrapefruitAlmond
PlumJasmine
HawthornOrange Blossom
PatchouliAmbery Woods
White Musk
Per fume your wor ld
43
CHILLING BY
THE FIREPLACE
SOM000804
LemonOrange
ElemiIncense
Geranium
VetiverPatchouliOak Moss
Per fume your wor ld
44
ENJOYING A
GOURMET BREAK
SOM000805
Rhubarb
Marshmallow Accord
ChocolateRed Fruits
Per fume your wor ld
45
COFFEE & YUZU
SOM000806
TEA TREE &
PEPPERMINT
SOM000791
TEA & TURMERIC
SOM000792
GUARANA & PINK
GRAPEFRUIT
SOM000793
LAVENDER &
CASHMERE WOOD
SOM000794
AVOCADO & HONEY
SOM000795
ALOE VERA &
ELDERFLOWER
SOM000796
ALMOND MILK
& TONKA BEAN
SOM000797
ORANGE
BLOSSOM
SOM000798
PASSION FRUIT
& VANILLA
SOM000799
REFRESHING
YOURSELF WITH A
SMOOTHIE
SOM000800
LOUNGING ON THE
WARM SAND
SOM000801
RECHARGING
IN NATURE
SOM000802
RELAXING IN
A BUBBLE OF
SOFTNESS
SOM000803
CHILLING BY
THE FIREPLACE
SOM000804
ENJOYING A
GOURMET BREAK
SOM000805
Per fume your wor ld
46
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Per fume your wor ld