PowerPoint Presentation

Market Smarter Without Busting Your Budget

1

I was the chamber president in 1995 back then, the concerns were: we were a bedroom community, Maumelle blvd was congested but the promise of a 3rd entry/exit was close at hand.2

Marketing is not a sprint

Marketing is marathon its not a sprint. It requires training, its an ongoing process, and it may not yield immediate results. But it is necessary.So as long distance runners prepare for marathons, we as business owners must map out our plan (discuss how marathons are mapped in little rock), we need to know our objectives and goals, and we must know how to define success.3

3 things you must know:KNOWTHYSELFKNOWTHOU CUSTOMERMAKE SURE THOU KNOWS ABOUT THEEmarket smarter

Some of the most common examples of those needing storage:Newlyweds and those who have recently movedStudents, especially those living overseasMilitary personnelThose who may have recently experienced the death of a loved one4

What is Your Marketing Action Plan (MAP)?What are you going to do by when and who is going to do it?

Remember its a marathon. How are you going to manage your time and resources for the long haul

5

Begin Your MAPBrainstorm today will get you startedPick your best ideas categorize and prioritizeCost em out highest to lowestWhat will give you the highest payback?Lowest Cost?Fastest ImplementationSet a timelineDo it!

6

Know Thyself

Look to your left

Look to your right.

Look at yourself!

7

Know Thy CustomersThe more you know Market to a known needMarket for involvement

Take advantage of one-on-one marketing opportunitiesUse emailsUse landing pagesUse direct mailMeet FACE TO FACE!

8

Event MarketingMake your own groupMeetupLinkedInMake your own SeminarLunch & LearnGuest speakerMake your own webinarSponsor a Meet & GreetTradeshows and Expos

9

Interior & Exterior SignageWindow GraphicsBannersA-Frame SignsFloor graphics / Wall graphicsVehicle GraphicsDirectional & wayfinding

Ideal for (ISEE):Community EventsSeasonal promotionsRetail offersSalesAnnouncementsContests

Exterior signage can account for up to 50% of store trafficStore merchandise with signage at NORMAL price outsold those on sale with no sign by 18%SIGNS ISEE INFORM, SELL, EDUCATE, ENTERTAIN10

Direct Mail is Alive & Well

11

12

What about Email?Very affordableCreate your own lists dont buy or rentThe subject line is criticalOne promo at a timeThe key is the CTADrive them to a landing pageIts trackable & measurableDont overdo it.

o13

Successful Keys to Email (and Direct Mail) MarketingSmart List managementAppealing Design Mobile FriendlyCompelling Subject LinesMust read contentCall to ActionInsightful response metrics

o14

What if we combine both?

15

What about Landing Pages?Drive from direct mail, email and website to landing pagesHelp convert visitors into LEADSHelp convert leads into CUSTOMERSCapture important information.

16

What about online marketing?

17

What about online marketing?72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)

(Source:http://www.hubspot.com/marketing-statistics)

18

..and get this!Nearly 50% of Small Businesses Do Business Without a Websitehttp://www.prnewswire.com/news-releases/nearly-50-of-small-businesses-do-business-without-a-website-a-new-survey-finds-300221308.html

19

Claim your map listings

20

Claim Your Map Listings

Claim your business listing Google My BusinessComplete your listingBe consistent with your name, address and phone number everywhere, every listing!REVIEWS ask for and post positive reviews!!Claim your business listing Google My BusinessComplete your listingBe consistent with your name, address and phone number everywhere, every listing!REVIEWS ask for and post positive reviews!!

21

Boost Your Organic Results

22

GOAL Be on the 1st Page of Google Search!!Implement SEO Its free (sort of)Promote yourselfBlogs, news events, video, content

23

Consider PAID AdvertisingIts not expensive you control all costsGoogle AD WordsFacebook advertisingTarget your surrounding areasTarget your audienceControllable & Measurable

24

Lets not forget about VIDEO!

25

Expand Your BrandConsider promotional products/ad specialties WearablesWriting InstrumentsDrinkwareTechnology

Remember this:84% of people remember the advertiser on a product they receive.

26

27

The POWER of PRINTTop of Desk = Top of MindActs as PowerPoint on PaperFacilitates referralsTangible pieces have better retention and recollectionSales Collateral helps Expand Your Brand!

28

What else???Networking GroupsEvent SponsorshipsBe The ExpertReferralsTestimonialsThank you notes

Be the expert blog, speakers circuit, newsletters, contribute articles EXPERT if you know more about a subject than two other people in a room, you are an expert on that topic.29

Marketing is not a sprintstart now!

30

Thank you!Paul Strackpstrack@customxm.com501-375-7311CustomXM.com

Want to talk marketing? For more information or a no-obligation consultation on anything marketing, please contact -

31