market research task

Olivia LyonsMediaMarket Research

Market Research

To establish the target audience for the music magazine, I am going to make, and to see what people would like to see in a magazine, I carried out a market research task. I used a primary research method and created a music questionnaire of 8 questions and asked 10 people to fill it out. I then compared my results and put the data I collected into pie charts.

1. What gender are you?

Gender

MaleFemaleOther

My results show that 60% of the people who I conducted my market research on were female. Because of this I have more of an understanding of what females want to see in


a music magazine so I am going to make females the main target audience when I make my own magazine.

3. What is your preferred music genre/genres?

Preferred Genre

RnBRockPopDanceIndieOther

The average age range of the people who completed my music questionnaire were 17 year olds, so this is the age I now have more of an understanding with on music magazines. Because of this, this is the age group that I am going to target my magazine at. From the primary research I carried out I found that the preferred genre within this age range was RnB. As I want my magazine to be successful I am going to make it specific to one particular genre, the being RnB.

4. Do you read magazines; if not do you read any other magazines?


Do you read music magazines?

Yes, I read music magazinesNo, i dont read music mag-azinesNo, i dont read music mag-azines but i read others

From the research I carried out it shows that the majority of people don’t read music magazines, however they read other magazines such as sport and celebrity gossip. This question links to the following where I asked what would attract them to a music magazine. To make my magazine successful I am going to take into consideration everything that makes a magazine attractive and make sure I include it in mine. Also, I am going to look in to what makes other magazines so different and much more successful than music magazines to get more of an idea of what to add in mine.

5. Would you buy a music magazine if it was specific to one particular genre?

Would you buy a music magazine if it was specific to one particualr genre?

YesNoMaybe

The results from the research show that people would most probably buy a music magazine if it was specific to one particular genre. Because of this I am going to base my magazine on RnB only. To do this I’m going to have an artist such as Drake, an extremely successful artist

Olivia LyonsMediaMarket Researchwithin this genre, as the main image on the front cover. This will immediately identify the magazine as being an RnB magazine and will hopefully make it more successful.

6. What would attract you to a magazine?

What would attract you to a magazine?

ColourPicturesGenreGiftOther

As these are all factors that will attract people to a magazine and persuade them to buy it, I

am going to make sure I include them all in my magazine. As a high percentage of the people I asked said the genre of the magazine would attract them to buy it I am going to make it to a specific type, this being RnB as it was the most popular choice. I am going to keep the house style consistent, using colours such as black, gold and red as these all have connotations of the genre and what is seen as ‘being about’.

7. Would you be persuaded to buy a magazine if it came with a free gift?


Gift

YesNoMaybe

My results show that people would be more likely to buy a magazine if it came with a free gift. Because of this I am going to have a free gift with each issue of my magazine. With it being a music magazine I am going to have artist/band merchandise as the gift, such as key rings, posters and t-shirts. Also, to attract more people I am going to give them the option of subscribing to the magazine, meaning they will receive a copy every 2 weeks, when it is published, along with a £5 iTunes voucher.

8. How much would you be willing to pay for a music magazine?

Price

£0-£2£2-£4£4-£6Other

As I am targeting my magazine at younger people, between the ages of 16-20 I don’t want to make it to expensive. However, as the magazine is only going to be published every two weeks and is going to include a lot of up to date, accurate, detailed and exciting information, as well as pictures, I don’t want to make it too cheap. After looking at the data from the research I think a suitable price for my magazine will be £3.50 and this will be displayed on the front cover.

Olivia LyonsMediaMarket ResearchEvaluationI believe the research task I did met its aim to help me find out what people would like to see in a magazine, in order to create my own. I asked ten random people to fill out a questionnaire I had created, and based how I am going to make my magazine around their answers. The data collected produced good answers and gave me a good indication on what would make a music magazine sell. However, if I was going to carry out this research task again I would decide on the genre I wanted to work with first and give my questionnaires out to an audience associated with liking it, other than having to base my magazine on the genre that was most popular between a random group. For example, if I decided I wanted to produce a heavy metal/rock magazine I would make sure I gave my questionnaires to people who liked this genre in order to get the most reliable answers.

After carrying out the research and looking at the data that I collected I decided that I want to create a magazine specific to one genre, in this case RnB, with the target audience being 16-20 year olds, as this is the age group stereotypically associated with listening to this genre of music. In order to make the magazine attract this audience I am going to do further research and look what is included in other magazines, such as sport and celebrity gossip, making them much more successful with this generation than music magazines. I am going to use a consistent house style throughout, a bold, heavy font to symbolise the artists within this genre and use colours such as black, red and gold. As the research shows that more people would be attracted to a magazine because of the pictures I am going to make sure I include these throughout the magazine as well as having a portrait image of a popular artist within the genre on the front cover. I am also going to include a free gift with every purchase of my magazine in hope of it being more successful. The gifts will be things such as band/artist posters and key rings, iTunes vouchers and discount coupons in music shops. In doing all this I hope my magazine reaches its needs and is liked and therefore successful with its target audience.

market research task

News & Politics