market research report : online taxi service market in india 2015 - sample

Insert Cover Image using Slide Master View

Do not distort

Online Taxi Service Market – India

April 2015

2

Executive Summary

Market

Competition

Radio taxi market in India is pegged at ~ INR m bn and is expected to grow at a CAGR of a% until 2019

Operators working on the traditional ownership model, or specifically the fleet owned companies have an average of x-y% of their total bookings on website and mobile applications

Aggregator based service providers are dominating the online business space which is expected to grow at a CAGR of ~c% over the period of 2014-19 with online business amounting to ~z bn

Segmentations in operating models of the online cab service include Complete Fleet Ownership Model, Fleet Aggregation Model and Hybrid Model

Major Players

Player 1 Player 2 Player 3

Player 4 Player 5 Player 6

Drivers & Challenges

Drivers Favorable Demography and a Healthy

Economic Outlook Shortage of Modes of Public Transport

during Rush Hours Growing BPO Sector Influx of Tourists Price Rise of Passenger Vehicles

Challenges High fares of Online Cab Services Increasing Operating Costs Rise of Unfortunate or Socially

Derogatory Incidents

ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

3

•Macroeconomic Indicators

•Introduction

•Market Overview

•Government Participation

•Drivers & Challenges

•Trends

•Competitive Landscape

•Consumer Insights

•Strategic Recommendation

•Appendix


4

Macroeconomic Indicators (1/3)

INR tn

Q4 Q3 Q2 Q1

2014-15 2013-14 2012-13 2011-12

GDP at Factor Cost: Quarterly

Inflation Rate: Monthly

%

Nov 2013 - Dec 2013 Aug 2013 - Sep 2013 Jul 2013 - Aug 2013 Oct 2013 - Nov 2013 Sep 2013 - Oct 2013


SAMPLE

5


•Introduction

•Market Overview



•Trends




•Appendix


6

SAMPLE Public transport is much dependent on transportation technology and the needs of the cities economies

Modes of Public Transport

• Text

Pattern of Public Transport Modal Split in Metros


Chennai Bangalore Kolkata Delhi Mumbai

Other Buses

Paratransit Vehiches (Taxi and 3-6 seaters) Buses (SRTU)

Composition of India’s Vehicle Population

Note: Figures for 2011-12, SRTU: State Road Transport Undertaking

Two Wheelers

Cars, Jeeps and Taxis

Other Vehicles

Goods vehicles

Buses

Note: Figures for 2011-12

7

SAMPLE Organized taxi market is still minuscule as compared to rest of the taxi market in India constituting only ~14%

Taxis in India – Market Potential

Parameters Unorganized Market Radio Cabs Aggregator or Affiliator

Type of Operator Individual cabs or operators running in different parts of the country

• Text • Text

Key Players • Individual Owners • Small Operators • Pre-paid Taxis

• Text • Text • Text


Market Segmentation of Indian Taxi Operators

8


•Introduction

•Market Overview



•Trends




•Appendix


9

SAMPLE Organized cab service form a minuscule portion of the overall private taxi business in India

Radio Taxi Service – Market Overview

• Text

Radio Taxi (Radio Cabs + Aggregator Based Model) – Market Size and Growth

INR bn

A%

2019e 2018e 2017e 2016e 2015e 2014


Note: Figures are for financial year Apr-Mar

10

SAMPLE For traditional radio cab companies based on ownership model, online bookings still account for a minuscule share

Online Taxi Service – Market Overview (1/2)

Online Taxi Service (Radio Cabs – Ownership Based Model) – Market Size and Growth


INR bn

B%

2018e 2017e 2016e 2015e 2014 2019e

Company/Brand Booking

On call Website Mobile App

• Text

Note: Figures are an approximate estimation

11

SAMPLE Ola, which works on the marketplace model, is said to be clocking its majority of bookings per day online

Online Taxi Service – Market Overview (2/2)

Online Taxi Service (Aggregation Based Model) – Market Size and Growth


INR bn

C%

2018e 2017e 2016e 2015e 2014 2019e

• Text

Company/Brand Booking

On call Website Mobile App

Note: Figures are an approximate estimation

12


•Introduction

•Market Overview



•Trends




•Appendix


13

SAMPLE India’s growing economy is continually sustaining the development of the online taxi service market as…

• Text

Favorable Demography and a Healthy Economic Outlook (1/2) Impact

Healthy Economic Outlook (1/2): Key Economic Indicators

Growth Trend in GNI Per Capita Rapid Urbanization

INR

Jan-14 Jan-13 Jan-12 Jan-11 Jan-10

Note: Figures for financial year – April to March, GNI – Gross National Income

2020e 2010 2015e

bn

2011

Urban Population. Rural Population


14

SAMPLE BPO sector employees form a major clientele base contributing a major share to online cab service providers’ revenues

Growing BPO Sector

• Text

Impact


Indian BPO Sector – Market Size and Growth India’s Share in Global BPO Market (2013)

2019e

C%

2018e

INR tn

2014 2015e 2016e 2017e

15

SAMPLE Radio Taxi Fares in Delhi is higher by almost a quarter percent than before post Jun 2013

High fares of Online Cab Services (2/2)


Price Rise in AC Radio Cabs Price Rise in Economy Radio Cabs

Price Rise in Radio Cabs – Delhi

After Jun 2013

INR/km

A%

Before Jun 2013 After Jun 2013 Before Jun 2013

INR/km

B%

Factsheet – Delhi

Text

Text

Factsheet – Bangalore

16


•Introduction

•Market Overview



•Trends




•Appendix


17

SAMPLE Trends – Summary


`

Mobile Applications

Cab Advertisement

Exclusive Online Cabs for Women

Key Trends

Private Equity (PE) Investments and Venture Capital (VC)

Consolidation amongst Service Providers

Low Financial Mileage

18

SAMPLE Consolidation amongst Service Providers (1/3)


• Text

Date Buyer Target Deal Size

(INR mn) % stake Deal Status

Type of

Transaction

The tie-ups processes work towards making a unique market proposition for the existing brands

Note: The list is not exhaustive

19


•Introduction

•Market Overview



•Trends




•Appendix


20

SAMPLE Porter’s Five Forces Analysis

Competitive Rivalry • Text

Bargaining Power of Suppliers

• Text

Bargaining Power of Buyers

• Text

Threat of Substitutes

• Text

Threat of New Entrants

• Text

Impact

Impact

Impact

Impact

Impact


21

SAMPLE Key Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/3)

Competitive Benchmarking (1/4)

• Text


Player 3 % Player 2 Player 1

Operating Margin Net Margin

22

SAMPLE Private: Domestic Company – Player 1 (1/5)

Key People

Products and Services

Company Information Offices and Centres – India

Name Designation

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Head Office

Category Products/Services


23

SAMPLE Ownership Structure

Name No. of Shares held

Total

Ownership structure corresponds to Date of AGM: 30/09/2014

Shareholders of the Company

Directors or Relatives of Directors

Others

Foreign Holdings

Private: Domestic Company – Player 1 (2/5)


24

SAMPLE Financial Snapshot Key Ratios

Particulars y-o-y change

(2014-13) 2014 2013 2012

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios

Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios

Current Ratio

Cash Ratio

Leverage Ratios

Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios

Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Improved Decline

Financial Summary

• The company incurred a net loss of INR - mn in FY 2014, as

compared to net loss of INR - mn in FY 2013

• The company reported total income of INR - mn in FY 2014,

registering an increase of -% over FY 2013

• The company earned an operating margin of -% in FY 2014, an

increase of m percentage points over FY 2013

• The company reported asset turnover ratio of a in FY 2014, an

increase of -% over FY 2013

Net Profit/Loss Total Income

INR mn INR mn

2014 2013 2012



25

SAMPLE Business Highlights

Description News

Overview • Text

Products and Services • Text

Expansion and Way

Forward • Text



26

SAMPLE Private: Domestic Company – Player 1 – SWOT Analysis (5/5)

• Text • Text

• Text • Text

T O

W S


27


•Introduction

•Market Overview



•Trends




•Appendix


28

SAMPLE

• The section summarizes the overall respondents demographics, age and gender split, economic indicators and overall cab preference

Summary

• The section summarizes the parameters for consumer preference and budgetary insights for online cabs

• It provides meaningful insights for service providers

Preference Pattern and Budget

• The section summarizes age-wise and gender-wise online penetration of consumers with respect to booking radio cabs

• Also highlights the preference pattern for booking modes

Online Preference Insights

Consumer Insights – Overview

29

SAMPLE Consumer Insights – Summary (1/4)

Sample Size

Survey Duration and Period

Quantitative Representation Used

Survey Respondent Demographics

Respondent’s – Gender Split Respondent’s – Age Split (Years)

Units

30

SAMPLE Consumer Insights – Summary (4/4)

Intercity Travel Preference Split Service Preference – Company-wise Split

Scores

Bus

Radio Cabs under All India Tourist Permit

Car Rental Service

Others

Note: Percentages are based as per scores corresponding to individual ranking Note: Scores corresponding to individual ranking

31

SAMPLE Consumer Insights – Preference Pattern and Budget (1/3)

Analyzing the purpose of usage, certain insights are notable from the business perspective: • Text

When targeting the customers based on gender wise usage: • Text

Other miscellaneous purposes that surveyors have sighted for use of online cab services are Airport/Railway station pick-up and drop, emergency and party or other such social occasions

Usage Based Strategy – Analysis Services Used – Purpose-wise Split

Units

Male Female

32

SAMPLE Consumer Insights – Online Preference Insights (3/3)

• Text

Insights

Payment Preference vs. Mode of Booking

Units

Modes of Payment

Pre-paid Wallet based Option In-cab POS Terminal for Credit/Debit Cards

Cash

Website Booking

On-call Booking

Mobile Booking

33


•Introduction

•Market Overview



•Trends




•Appendix


34

SAMPLE Strategic Recommendation (1/4)


Innovation and out-of-the-box thinking in business operation and service providing is the success mantra for the Indian Market

Text

Text Text

Text Text Text

35

Thank you for the attention

About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.

Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.

Online Taxi Service Market – India report is part of Netscribes’ Automotive and Logistics Series. For any queries or customized research requirements please contact:

Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or

damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction.

Phone: +91 33 4098 7600 E-Mail: [email protected]


mailto:[email protected]

http://www.netscribes.com/

market research report : online taxi service market in india 2015 - sample

Automotive

sample organized taxi

service providers

online business space

sample public transport

fleet aggregation model

complete fleet ownership

traditional ownership

fleet owned companies