market research report : mobile application market in india 2012
Post on 11-Sep-2014
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For the complete report, get in touch with us at : [email protected] Mobile applications are rapidly gaining popularity due to huge number of mobile devise and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India. The report begins with ‘Introduction’ section covering overview regarding mobile applications (apps) which provides basic idea regarding the mobile platform and app technology with some details regarding the various devices it caters to. The ‘Market Overview’ section elaborates global & domestic market state of mobile application. It also provides statistical information regarding global mobile app download, global revenue, number of mobile app stores and other related information. The section also elaborates details regarding mobile app store structure, top mobile app categories and growth and prospect of smartphones and featurephones in various regions. It also elaborates the value chain of mobile app from development to digital publishing. Statistical information such as mobile VAS revenue in India, mobile ad spending, various form of mobile ads associated with mobile apps are also discussed in the section. The section closes with advantage of mobile applications elaborating various reasons of sudden adoption and mass interest in the same and essential features of mobile apps where ideal features are discussed briefly. It is followed by ‘Scope in India’ section which discusses scope of mobile apps in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for mobile apps. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile app adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. In the ‘Major Application Players’ section the major mobile app vendor operating in India or serving India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile application solutions and offerings, related services & strategic moves regarding the same. It also provides financial performance for a period of time and key contacts for each of the players. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. Also specific areas of opportunity for mobile application inTRANSCRIPT
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Mobile Application Market in India
January 2012
Executive Summary
Drivers:
Market
Drivers &
Challenges
�Mobile app market is estimated to be valued around INR x1-x2 bn in India as in Sep 20--
�M-VAS currently valued at INR x3 bn in Mar 20--, is expected to reach INR x4 bn in 20--
�Mobile advertising is another prospective area which can take advantage of the mobile applications with features such as location and interest based in-app ads, fetching higher revenue for mobile apps
Challenges:
� Lack of Awareness
� Lack of Regional Language Support
� Low Smartphone & Tablet Penetration
in Rural Areas
�Burgeoning Mobile Device Adoption
� Increase in Disposable Income
�Colossal Wireless Subscriber Base
� Introduction of 3G Network
2MOBILE APPLICATION MARKET IN INDIA 2012.PPT
Trends &
Developments
Competition
� Trend 1
� Trend 2
� Trend 3
Major Mobile Application Players
Player 1 Player 2 Player 3
Player 4 Player 5 Player 6
in Rural Areas� Introduction of 3G Network
�Growing Demand for Rich Mobile Contents
& Social Networking Trends
•Introduction
•Market Overview
•Scope in India
•Drivers & Challenges
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•Drivers & Challenges
•Mobile Application Players
•Vendor Opportunities
•Trends & Developments
•Strategic Recommendations
Introduction
Mobile Application Overview
•Mobile applications or apps are the lighter version of computer applications meant for mobile devices such as cellular phones, Tablet PC and portable media players
• Mobile apps cater to the various utility, productivity and entertainment needs of the mobile users
• Mobile applications has become an important aspect for consumers as a selection criteria for buying mobile devices
• With the variety of mobile applications available for free and nominal price, mobile app market stands a significant chance of adoption across varied consumer segments
• Mobile apps are not only catering to general consumers but also business and institutional users are adopting mobile applications
4MOBILE APPLICATION MARKET IN INDIA 2012.PPT
adopting mobile applications
Mobile Devices
Mobile Phone Tablet PC Portable Media Player
Mobile or cellular phones account for
both featurephones and smartphones
capable of multimedia contents
Tablet PCs are portable touch screen
devices which is often used as an
alternative to Netbooks and laptops
Mobile devices which are primarily
meant for mobile entertainment such
as audio, video & web
Global mobile app revenue is rising rapidly with growing
numbers of element1 and availability of element2
• Globally mobile application market is expected to reach INR a1 bn by 20-- from INR a2 bn in 20--
• Global mobile app downloads is projected to reach a3 bn in 20-- from a4 bn in 20-- with the CAGR of a5%
� Mobile app downloads in Asia-Pacific region is expected to reach a6 bn in 20-- from a7 bn in 20--
• In terms of app downloads per capita country1, country2 and country3 leads followed by country4, country5, country6,
country7, country8, country9 & country10 respectively
• Number of mobile app stores rose from approximately b1 in 20-- to nearly b2 in Feb 20-- and rapidly growing
• Mobile networks such as 3G & LTE and wireless services such as Wi-Fi & WiMAX has lead to higher adoption of portable
devices with easy availability of data services and high-speed mobile broadband
• Average Selling Price (ASP) of mobile apps globally is expected to drop from INR b3 in Mar 20-- to INR b4~ in 20--
Market Overview – Global
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• Average Selling Price (ASP) of mobile apps globally is expected to drop from INR b3 in Mar 20-- to INR b4~ in 20--
Mobile Application Download – Global
0
50
100
150
200
Volume bn
Z1%
2014e
x6
2013e
x5
2012e
x4
2011
x3
2010
x2
2009
x1
Mobile App Revenue - Global
0
1,000
2,000
3,000
INR bn
Z2%
2014e
y6
2013e
y5
2012e
y4
2011
y3
2010
y2
2009
y1
Globally featurephones and on-deck app stores are still
absorbing the majority of mobile app activities
Mobile App Store Top Mobile App Categories
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Global Market Share of Smartphone & Featurephone
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Mobile Applications Value Chain
Element 2
Element 1Element 4
Element 5
Feature Phone
Tablet PC
Element 6
Element 7
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Element 2
Element 3
Element 5
Element 10
Smartphone
Portable Media
Player
Element 7
Element 8
Element 9
Where applicable
Essential Features of Mobile Applications
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Mobile ad generates a significant part of revenue for the mobile
app publishers
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Mobile Application Ad
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Advantages of Mobile Applications
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Scope in India - Across Verticals (1/4)
Vertical1
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Vertical2
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Vertical3
Drivers & Challenges
Drivers
Burgeoning Mobile Device Adoption
Increase in Disposable Income
Colossal Wireless Subscriber Base
Introduction of 3G Network
Challenges
Lack of Awareness
SAMPLE
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Introduction of 3G Network
Growing Demand for Rich Mobile
Contents & Social Networking Trends
Availability of Technology &
Manpower Supply
Rising Enterprise Mobility Needs
Lack of Regional Language Support
Low Smartphone & Tablet Penetration
in Rural Areas
Major Broadband Service Providers (-/-)
Corporate Information Business Highlights
Company Snapshot: Company1 (1/2)
Head Quarters City, Country
IndustryIntegrated Telecommunication
Services
No. of.
Employees----
Website www…….com
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Website www…….com
Name Designation
Mr. X Chairman and MD
Mr. X Chief Managing Director
Mr. X Director of Operations
Mr. X Executive Director of Finance
Key ContactsFinancial Performance
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2
4
6
0.0
0.2
0.4
0.6
INR bnINR bn
x4x3x2
x1
Total Revenue Net Profit
MOBILE APPLICATION MARKET IN INDIA 2012.PPT
Major Broadband Service Providers (-/-)
Company Snapshot: Company1 (2/2)
Key Geographic SegmentsKey Business Segments
0%
50%
100%
2011
0%
50%
100%
2008 2009 2010 2011
India USA OthersMiddle East SingaporeSoftware Development and Related Activities
Company filed revenue
under single business
segment
14
2011 2008 2009 2010 2011
MOBILE APPLICATION MARKET IN INDIA 2012.PPT
Recent Developments
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Vendor Opportunities
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Opportunity1
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Opportunity2
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Opportunity3
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Opportunity4
Some recent developments & trends in mobile apps and
its popular application in the domestic market
Key Trends & Development
Trends & Developments Description
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Strategic Recommendations (-/-)
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Strategic Recommendations1
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Strategic Recommendations2
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Thank you for the attentionThe Mobile Application Market in India report is a part of Research on India’s Telecommunications Series. For more detailed information or customized research requirements please contact:
Kalyan Banga
Phone: +91 33 4064 6215
E-Mail: [email protected]
Our other offerings in the Telecom Series:
•Broadband Internet Market in India 2012
•Mobile Advertising Market in India 2011
•GPS Tracking And Navigation Market in India 2011
•3G Market in India 2011
•Telecom Market in China 2011
•Smartphone Market in India 2011
•Telecom Towers Market in India 2010
18MOBILE APPLICATION MARKET IN INDIA 2012.PPT
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