market research report : juice market in india 2013
DESCRIPTION
For the complete report, get in touch with us at : [email protected] Abstract : Netscribes’ latest market research report titled Juice Market in India 2013 depicts the current status of the juice market in India. Fruit beverages can be categorized into juices, drinks and nectars based on the pulp content. In recent years, Indians have displayed a marked preference for juices over carbonated drinks. This can be partly attributed to a negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. While non-packaged fruit juices are already popular in India, it is the packaged fruit juice segment that has witnessed tremendous growth of late. People consider packaged fruit juices to be more hygienic than non-packaged ones as the former are available in sealed packs. While it is a fact that packaged fruit juices are costlier than non-packaged ones, this is unlikely to pose a major challenge for the juice manufacturers, given that the disposable income in the hands of Indian consumers has almost doubled since 1985. Some of the major challenges faced by juice manufacturers in India include the reluctant attitude displayed by local farmers towards fruit farming, current volatility in prices of fruits and the lack of storage facilities for fruit based products. Table of Contents : Slide 1: Executive Summary Macro Economic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov - Dec 2012 – Mar - Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Monthly (Dec 2012- May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Fruit beverages segment – Overview of segments Market Overview Slide 6: Juice Market – Overview (2012, 2013, 2014e, 2015e, 2016e,), Segments (2012e) Manufacturing Process Slide 7: Procurement and Processing activities Slide 8-9: Procurement and Processing Activities - Description Export & Import Slide 10-24: Export and Import data of various juice products (2010, 2011, 2012, 2013)TRANSCRIPT
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Juice Market – India
September 2013
2
Challenges
Reluctant attitude towards fruit farming
Unorganized nature of the market
JUICE MARKET IN INDIA 2013.PPT
Executive Summary
Market
Drivers & Challenges
Competition
Rising disposable income levels coupled with increased health consciousness is driving the juice market in India In the year 20--, the market was valued at INR x1 bn and it is projected to attain a CAGR of x% to reach INR x2
bn by 20-- The fruit drinks segment currently accounts for the lion’s share of the market followed by fruit juice and
nectars
Major Players
Company A Company B Company C
Company D Company E Company F
Trends
Trend 1
Trend 2
Trend 3
Trend 4
Driver Increasing level of health consciousness
Rise in disposable income
Rising fruit imports in India
3 JUICE MARKET IN INDIA 2013.PPT
•Macro-Economic Indicators
•Introduction
•Market Overview
•Manufacturing Process
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendations
•Appendix
4 JUICE MARKET IN INDIA 2013.PPT
Fruit beverages market can be divided into three segments
Fruit Beverages Market
Fruit Drinks Nectars
•Happens to be one of the highest selling categories in the Indian juice market
•Products available in this segment comprise almost x1% fruit content
• ‘A’ and ‘B’ are the major products in this category
•With a fruit content of roughly x3%, Nectar is gradually gaining ground in the overall market
•Nectars mainly contain additives such as sugars/sweeteners and added aromas
•Company A’s ‘Brand X’ is the most popular nectar brand available in the Indian market
Juices
•Prepared by mechanically squeezing fruit or vegetable flesh without the application of heat or solvents
•They contain x2% fruit content without any dilution in the form of added flavors
• ‘C’ and ‘D’ primarily dominate this segment
Fruit beverages segments
5 JUICE MARKET IN INDIA 2013.PPT
Indian Market – Overview
Continued rise in fruit drinks consumption, followed by juices and nectars, is fueling growth in the market
• Finding 1
• Finding 2
• Finding 3
• Finding 4
Market Size & Growth
0
200
400
600
800
INR bn
X%
20--
x5
20--
x4
20--
x3
20--
x2
20--
x1
Market Segmentation – 20--
x1
x2
x3 C
B
A
SAMPLE
6
Export-Import: HS Code X: Fruit juices (including grape must)/ vegetable juice unfermented & not with added spirit
Total Exports – Value-wise
0
500
1,000
1,500
INR mn
X%
20--
x4
20--
x3
20--
x2
20--
x1
Total Imports – Value-wise
0
1,000
2,000
3,000
x4
20--
x3
20--
x2
20--
x1
INR mn
X%
20--
Exports Country-wise (20--) Imports Country-wise (20--)
x2%
X1%
X5% X4%
X3%
Country E
Country D
Country C
Country B
Country A
X5% X1%
X4%
X3%
X2%
Country E
Country D
Country C
Country B
Country A
JUICE MARKET IN INDIA 2013.PPT
7 JUICE MARKET IN INDIA 2013.PPT
Major Importing and Exporting Countries
Major Importing nations
Major Exporting nations
8 JUICE MARKET IN INDIA 2013.PPT
Drivers & Challenges – Summary
Drivers
Increasing health consciousness
Rise in disposable income
Rising fruit imports in India
Challenges
Reluctance for fruit farming
Unorganized nature of the market
9 JUICE MARKET IN INDIA 2013.PPT
Government is providing benefits to the food processing sector of which juice is an integral part
•Description Regulation &
Control
•Description Fiscal Policy &
taxation
•Description
Export Promotion
10 JUICE MARKET IN INDIA 2013.PPT
Trends – Summary
Trend 4
Trend 1
Trend 3
Trend 2
Key Trends
11 JUICE MARKET IN INDIA 2013.PPT
Porter’s Five Forces Analysis
Bargaining Power of Buyers • Description
Impact Medium
Threat of New Entrants • Description
Impact High
Bargaining Power of Suppliers • Description
Impact Medium
Threat of Substitutes • Description
Impact Low
Competitive Rivalry • Description
Impact High
12 JUICE MARKET IN INDIA 2013.PPT
Competitive Benchmarking (1/5)
Public Trading Comparables (FY x)
Dabur India Ltd.
Tai Industries Ltd.
Godrej Industries Ltd.
Foods and Inns Ltd.
Amrutanjan Health Care
Ltd.
Market Capitalization (INR mn)
Share Price (INR)
EV/EBITDA (x)
EV/Revenue (x)
PE Ratio
Note: Top 5 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as of 20/08/2013
13
Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (2/5)
Company D
z4 y4
%
z3
x1
y1 z1
Company A
x4
Company C
x2 x3
y3
Company B
z2 y2
Operating Margin Gross Margin Net Margin
• Point 1
• Point 2
• Point 3 SAMPLE JUICE MARKET IN INDIA 2013.PPT
14
Public: Domestic Company – Company A (1/4)
Key People Products and Services
Company Information Head Office – India
Corporate Address Address 1
Tel No. xx-yy-zzzz wwww
Fax No. xx-yy-zzzz wwww
Website www.xxx.com
Year of Incorporation 19--
Ticker Symbol -
Stock Exchange -
Name Designation
Person 1 Vice President
Person 2 MD, Executive Director
Person 3 Executive Chairman
Person 4 Senior Vice President of Finance
Category Products/Services
Category 1 Product 1, Product 2, Product 3, Product 4
Category 2 Product 5, Product 6, Product 7, Product 8
Category 3 Product 9, Product 10, Product 11, Product 12
New Delhi
Head Office
JUICE MARKET IN INDIA 2013.PPT
15
Key Ratios
Financial Summary
• The company earned a net profit of INR x4 mn in FY 20--, as compared to net profit of INR x3 mn in FY 20--
• The company reported total income of INR y4 mn in FY 20--, registering an increase of x per cent over FY 20--
• The company earned an operating margin of z1 per cent in FY 20--, an decrease of z2 percentage points over FY 20--
• The company reported debt to equity ratio of r1 in FY 20--, an increase of r2 per cent over FY 20--
Particulars y-o-y change
(20-----) 20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin - - - - -
Net Margin - - - - -
Profit Before Tax Margin - - - - -
Return on Equity - - - - -
Return on Capital Employed - - - - -
Return on Working Capital - - - - -
Return on Assets - - - - -
Return on Fixed Assets - - - - -
Cost Ratios Operating costs (% of Sales) - - - - -
Administration costs (% of Sales)
- - - - -
Interest costs (% of Sales) - - - - -
Liquidity Ratios Current Ratio - - - - -
Cash Ratio - - - - -
Leverage Ratios Debt to Equity Ratio - - - - -
Debt to Capital Ratio - - - - -
Interest Coverage Ratio - - - - -
Efficiency Ratios Fixed Asset Turnover - - - - -
Asset Turnover - - - - -
Current Asset Turnover - - - - -
Working Capital Turnover - - - - -
Capital Employed Turnover - - - - -
Improved Decline
Financial Snapshot
Financial Summary
Indicators Value (--/--/20--) Market Capitalization (INR mn) f1 Total Enterprise Value (INR mn) f2 EPS (INR) f3 PE Ratio (Absolute) f4
Total Income Net Profit / Loss
x2
20--
x1
y3
x3
20--
y2 y1
20-- 20--
INR mn x4
INR mn
y4
Public: Domestic Company – Company A (2/4)
JUICE MARKET IN INDIA 2013.PPT
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Key Business Segments Key Geographic Segments
Business Highlights
Public: Domestic Company – Company A (3/4)
Description News
Overview • Company Description
Capacity • Capacity information
Certifications • Awards & Certification
x2% x1% x3%
y3% y4% y1%
20-- 20--
y2%
20--
x4%
20--
Segment 2 Segment 1
20--
z1%
India
xx
JUICE MARKET IN INDIA 2013.PPT
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SAMPLE
• Strength 1
• Strength 2
• Strength 3
• Strength 4
• Weakness 1
• Weakness 2
• Weakness 3
• Weakness 4
• Threat 1
• Threat 2
• Threat 3
• Threat 4
• Opportunity 1
• Opportunity 2
• Opportunity 3
• Opportunity 4
T O
W S
Public: Domestic Company – SWOT Analysis – Company A (4/4)
JUICE MARKET IN INDIA 2013.PPT
18
Private: Domestic Company – Company B (1/5)
Key People Products and Services
Company Information Head Office – India
Corporate Address Address 1
Tel No. xx-yy-zzzz wwww
Fax No. xx-yy-zzzz wwww
Website www.xxx.com
Year of Incorporation 19--
Ticker Symbol -
Stock Exchange -
Name Designation
Person 1 Vice President
Person 2 MD, Executive Director
Person 3 Executive Chairman
Person 4 Senior Vice President of Finance
Category Products/Services
Category 1 Product 1, Product 2, Product 3, Product 4
Category 2 Product 5, Product 6, Product 7, Product 8
Category 3 Product 9, Product 10, Product 11, Product 12
New Delhi
Head Office
JUICE MARKET IN INDIA 2013.PPT
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SAMPLE Shareholders of the Company as on --/--/20-- Ownership Structure
Name No. of Shares held
Shareholder Name 1 -
Shareholder Name 2 -
Shareholder Name 3 -
Shareholder Name 4 -
Shareholder Name 5 -
Shareholder Name 6 -
Shareholder Name 7 -
Shareholder Name 8 -
Others -
Total -
Private: Domestic Company – Company B (2/5)
JUICE MARKET IN INDIA 2013.PPT
X1%
X2% X3%
Segment 3
Segment 2
Segment 1
20
Financial Snapshot Key Ratios
Financial Summary
• Company earned a net profit of INRx4 mn in FY 20--, as compared to net profit of INR x3 mn in FY 20--
• It reported total income of INR y4 mn in FY 20--, registering an increase of x per cent rise from FY 2011
• The company earned an operating margin of z1 per cent in FY 20--, an decrease of z2 percentage points over FY 20--
• The company reported debt to equity ratio of r1 in FY 20--, an increase of r2 per cent over FY 20--
Improved Decline
Net Profit / Loss Total Income
y3
x3 x4
y4
20-- 20-- 20--
x1
20--
x2
y2
INR mn INR mn
Private: Domestic Company – Company B (3/5)
Particulars y-o-y change
(20-----) 20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin - - - - -
Net Margin - - - - -
Profit Before Tax Margin - - - - -
Return on Equity - - - - -
Return on Capital Employed - - - - -
Return on Working Capital - - - - -
Return on Assets - - - - -
Return on Fixed Assets - - - - -
Cost Ratios Operating costs (% of Sales) - - - - -
Administration costs (% of Sales)
- - - - -
Interest costs (% of Sales) - - - - -
Liquidity Ratios Current Ratio - - - - -
Cash Ratio - - - - -
Leverage Ratios Debt to Equity Ratio - - - - -
Debt to Capital Ratio - - - - -
Interest Coverage Ratio - - - - -
Efficiency Ratios Fixed Asset Turnover - - - - -
Asset Turnover - - - - -
Current Asset Turnover - - - - -
Working Capital Turnover - - - - -
Capital Employed Turnover - - - - -
JUICE MARKET IN INDIA 2013.PPT
21
Description News
Overview • Company Description
Capacity • Capacity information
Business Highlights
Private: Domestic Company – Company B (4/5)
JUICE MARKET IN INDIA 2013.PPT
22
SAMPLE
Private: Domestic Company – Company B (5/5)
• Strength 1
• Strength 2
• Strength 3
• Strength 4
• Weakness 1
• Weakness 2
• Weakness 3
• Weakness 4
• Threat 1
• Threat 2
• Threat 3
• Threat 4
• Opportunity 1
• Opportunity 2
• Opportunity 3
• Opportunity 4
T O
W S
JUICE MARKET IN INDIA 2013.PPT
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SAMPLE
JUICE MARKET IN INDIA 2013.PPT
Consumer Insights on Juice Products (1/6)
Juice consumption – Packaged vs. non-packaged
Options • Option A • Option B
Q: Question
X2% X1%
Juice consumption – Seasons
Options •Option A •Option B
Q: Question
X1% X2%
Option B
Option A
Option B
Option A
24 JUICE MARKET IN INDIA 2013.PPT
Strategic Recommendations
Point 1
• Description
Point 2
• Description
Point 4
• Description
S T R A T E G I E S
Point 3
• Description
SAMPLE
25
Thank you for the attention
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JUICE MARKET IN INDIA 2013.PPT