market research - mobiles

8/7/2019 Market Research - Mobiles

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Market Research

Mobile Phone Providers (Guernsey)

1. Residency?

Live on Guernsey all year roundLive in Guernsey for 9 months or more per yearLive in Guernsey less then 9 months per year

2. Products you own

LandlineBroadband InternetMobile PhoneNone of the aboveDon’t Know

3. Age Bracket

Under 1616 – 1819 – 2425 – 3031 – 4546 – 5556 – 6565 +Prefer not to answer

4. Employment Status

Employed Full TimeEmployed Part TimeIn full time educationHome responsabilitiesSelf EmployedUnemployedRetiredPrefer not to answer

5. Occupation

6. Gender

MaleFemaleBRAND AWARENESS



7. Which mobile phone providers can you think of?

1.2.3.4.

8. Which of the following mobile phone networks are you aware of?

Jersey TelecomWave TelecomSureCable & WirelessSure/Cable & WirelessAirtel Vodafone

9. Companies that offer Broadband that you are aware of?

WaveSureCable & WirelessNewtel

BRAND USAGE, CONSIDERATION & PREFERANCE

10.How many mobiles do you own and use?

11.Which network(s) do you use?

1.2.3.4.

***(If more then 1 mobile, please completed Q11 please answer Q12. If not SKIP toQ13.)***

12.Which company would you say is your main provider?

13.Who pays the bill for this provider?

Yourself, personallyYourself, through your business



Your company / employerYou pay the bills and are reimbursed by your employerParentsYourself and ParentsPartner/Friend/other family memberOther

14.Are you on Contract or Pre Pay?

15.How long have you had your current handset?

***(If less then 1 year answer Q16 & Q17. If longer please SKIP to Q18)***

16.Who was your previous provider?

17.Key reason for the change?

Friends and family use this provider (calling circle)Unique offer that suited meBetter pricesNetwork coveragePromotional offerBrandPoor customer service from previous providerOther :

18.How likely are you to consider choosing the following next time you choose aprovider?

First and only brand I would consider (Wave / Sure /Airtel)First one I would consider but I would still look around (Wave / Sure Airtel)It is one of the brands I would consider (Wave / Sure /Airtel)I don’t know enough to consider it (Wave / Sure /Airtel)I defiantly not consider it (Wave / Sure / Airtel)

Don’t Know (Wave / Sure / Airtel)

19.Assuming all features, prices, handsets were equal which network would youprefer to be with?



Jersey TelecomSure/Cable & WirelessAirtel VodafoneMemoNo preference

BRAND IMAGE

20.What are your impressions on the following?

Overall give better deal than other providers (Wave / Sure / Airtel Don’t Know)Is a network I can trust (Wave / Sure / Airtel Don’t Know)Most of family and friends use (Wave / Sure / Airtel Don’t Know)Makes things simple (Wave / Sure / Airtel

Don’t Know)Offers services to meet needs (Wave / Sure / Airtel Don’t Know)Is the leading provider (Wave / Sure / Airtel Don’t Know)Offers something different (Wave / Sure / Airtel Don’t Know)Growing more popular (Wave / Sure / Airtel Don’t Know)Appeal is greater then other providers (Wave / Sure / Airtel Don’t Know)

BRAND SATISFACTION

21.Using a scale of 1 – 10 (10 being extremely likely), how likely would yourecommend your main provider to others?

1 2 3 4 5 6 7 8 9 10

22.Overall how satisfied are you with your mobile provider?

1 2 3 4 5 6 7 8 9 10

23.How satisfied are you with your main provider with the below (scale of 1 –10)?

Price 1 2 3 4 5 6 7 8 9 10Network Coverage 1 2 3 4 5 6 7 8 9 10Data Speed 1 2 3 4 5 6 7 8 9 10Customer Service 1 2 3 4 5 6 7 8 9 10Retail Experience 1 2 3 4 5 6 7 8 9 10



Call Center Experience 1 2 3 4 5 6 7 8 910

Handset 1 2 3 4 5 6 7 8 9 10Roaming Charges 1 2 3 4 5 6 7 8 9 10Offers/Rewards 1 2 3 4 5 6 7 8 9

10

Companies Image 1 2 3 4 5 6 7 8 9 10

SWITCHING BEHAVIOUR

24.Are your thinking of the following?

Changing your handset (Thinking shortly / likely within 6 months / thinking about it)Changing tariff (Thinking shortly / likely within 6 months / thinking about it)

New mobile services (Thinking shortly / likely within 6 months / thinking about it)Changing network (Thinking shortly / likely within 6 months / notthinking about it)

25.What are you most likely to do if you were shortly to change your product?

Ignore current network and look aroundAsk current provider for better offers but still look aroundOnly look at current provider

FINAL CLASSIFICATION

26.Housing Status

Owner occupierRented from private landlordRented from StatesLive with familyStaff AccommodationDon’t Know

27.Which describes your living circumstances?

Single – without childrenSinge – with children living at homeSingle – with children left homeMarried / co habiting – without childrenMarried / co habiting – with children living at homeMarried / co habiting -with children left homeWidowed



Living with Parents

Thank you so much for participating in this survey.

Once complete, please can you email your survey to :

[email protected]

market research - mobiles

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