market research for entrepreneurs

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Page 1: Market Research for Entrepreneurs

Listening.

Page 2: Market Research for Entrepreneurs

Reasons to Listen

• Find potential customers.• Perfect products.• Deepen relationships.• Wake up dormant relationships.• Find growth opportunities.

Page 3: Market Research for Entrepreneurs

How do you listen?

Published ResearchWeb Analytics

Social MediaBlogging

Email SurveysPost Purchase Surveys

One-on-One Interviews

Page 4: Market Research for Entrepreneurs

Listen because you want to do something with what you hear.

Page 5: Market Research for Entrepreneurs

Research Sources

Scholarly:• Google Scholar• http://berry.edu/library/subguide/marketing.asp• James J. Hill Business Library (GREAT!!!)

http://www.google.com/scholar

http://berry.edu/library/subguide/marketing.asp

Page 6: Market Research for Entrepreneurs

Research Sources

Commercial:American Marketing Association

Advertising AgeMedia Mark

Right SiteInc Magazine

Harvard Business Review

http://www.marketingpower.com/

http://www.adage.com/

http://www.mediamark.com/

http://www.easidemographics.com/

http://www.inc.com/

http://hbr.harvardbusiness.org/

Page 7: Market Research for Entrepreneurs

Research Sources

Social• Twitter• SocialMention• IceRocket• Technorati• SocialSeek from Sensidea (download)

http://www.twitter.com/

http://www.socialmention.com/

http://www.icerocket.com/

http://www.technorati.com/

http://www.sensidea.com/socialseek/

Page 8: Market Research for Entrepreneurs

Research Sources

As It Happens• Google Alert• SocialMention Alert• RSS Feeds• Email Newsletters

http://www.google.com/alerts

http://www.socialmention.com/

http://adage.com/rss

Page 9: Market Research for Entrepreneurs

Social Media Has Changed Research.

• Conversation• Real Time• Ongoing

Page 10: Market Research for Entrepreneurs

Listen. Plan. Implement. Repeat.

Marketing 2.0

Page 11: Market Research for Entrepreneurs

STEELE AGENCY INC.

http://www.steele-agency.comResources: /workshops/fasttrak-market-

research/Twitter: @steeleagency706.622.4545

http://www.steele-agency.com/

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