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By-

Deepak Verma 07503852

Chandni 07503866

Saurabh Bansal 07503873

Preetesh Singh 10609163

Himanshi Sharma 10609086

Utkarsh 10609125

Super Rice Case Study

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Super Rice

A rice look alike product containing nutrients likevitamins, minerals etc in order to fulfill nutrientdeficiency

Super Rice has to be mixed with local rice varietiesin 1:100 ratio to make the rice nutritive.

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Objectives

To understand the scope and favorability of Superrice deployment in the countries

To identify usage related problems of Super Rice

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Key Questions

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Key Questions

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Information needed

Regions where rice is consumed

Economy Structure of the countries

Staple food of different regions

Existing Distribution channel of rice

Commercial rice millers Rice companies

Subsidizing policy

Tariffs and Non Tariffs Barriers

Collaboration NormsNutritive value of rice

Taste preferences

Rice cleaning and cooking practices

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Thank You