Pike Place Market Preservation & Development Authority (PDA) · info@pikeplacemarket.org · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Date: Tuesday, March 13, 2018 Time: 4:00 p.m. – 6:00 p.m. Location: The Classroom Committee Members: Betty Halfon (Chair), Patrice Barrentine (Vice-Chair), Gloria Skouge, David

Ghoddousi, Colleen Bowman, Paul Neal and Mark Brady

4:00pm I. Administrative A. Approval of Agenda B. Approval of the Market Programs Committee Meeting

Minutes for February 13, 2018

Chair

4:05pm II. Announcements and/or Community Comments Chair

4:10pm III. Programs and Marketing Director’s Report Emily Crawford

4:30pm IV. Reports and Discussion Items A. Daystall Rules and Review Presentation B. Farm Summer Program Update C. MarketFront Summer Programming

David Dickinson

Zack Cook Emily Crawford

5:40pm V. Action Items A. Proposed Resolution 18-09: Authorization for a Non-

Exclusive Trademark Licensing Agreement with Molly Moon’s Homemade Ice Cream (“Molly Moons”)

Kalyn Kinomoto

5:55pm VI. Resolutions to be Added to Consent Agenda Chair

5:50pm VII. Public Comment Chair

5:55pm VIII. Concerns of Committee Members

6:00pm IX. Adjournment Chair

Market Programs Committee Meeting Agenda

Pike Place Market Preservation & Development Authority (PDA) · info@pikeplacemarket.org · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Pike Place Market Preservation and Development Authority (PDA) Tuesday, February 13, 2018 4:00 p.m. to 6:00 p.m. The Classroom Committee Members Present: Betty Halfon, Patrice Barrentine, Colleen Bowman, Paul Neal, Gloria Skouge, Mark Brady Other Council Members Present: Staff Present: Mary Bacarella, Aliya Lewis, Kalyn Kinomoto, Justin Huguet, Karin Moughamer, Scott Davies, David Dickinson, Leigh Newman-Bell, Zack Cook Others Present: Howard Aller, Chris Scott, Joan Paulson, Jerry Baroh, Rachel Westenberg, Molly Kennedy The meeting was called to order at 4:02 p.m. by Betty Halfon, Chair. I. Administration

A. Approval of the Agenda The agenda was approved by acclamation.

B. Approval of the January 9th, 2017 Market Programs Committee Meeting Minutes The January 9th, 2017 Minutes were approved by acclamation.

II. Announcements and Community Comments

Howard Aller welcomed Betty Halfon back. III. Programs and Marketing Director’s Report

Mary Bacarella read a few notes that Emily Crawford provided in her absence.

The Smithsonian has arranged to pick up the Soup N’Salad sign from the Salish Room this Saturday. The sign will go into the permanent collection and the first panel, into the Food History exhibit in the National Museum of American History.

Scott is preparing for the 21st annual Daffodil Day on the first day of spring, March 20.

Work is speeding up on the digital book project, with five out of six chapters near completion and the prototype finalized. Justin and Kalyn have been getting terrific portraits of those profiled in the book, including Kate Krafft, Jackson Schmidt and others. We just got in an $8k check from the 4Culture grant we won for the project.

Kalyn is working on a potential trademark agreement with Molly Moon Ice Cream and is looking at the Pike Place Ale agreement as a reference. The agreement would stipulate which PPM vendors are used in the ingredients and quantity from farmers. Potentially a very exciting deal!

Market Programs Committee Meeting Minutes

Kalyn Kinomoto added that she hopes to have a proposed resolution for the Molly Moon trademark agreement at the March programs meeting.

IV. Reports and Discussion Items

A. Daystall Rules and Review David Dickinson began by noting the good news for this year is that the process should be short and sweet. David shared the 11 proposals he received from the Community. That is about a third of what is usually submitted. David believes that is a sign things are working pretty well. Of the 11 proposals, two are from staff, one from a busker and the remainder from the craft community. David is trying to get people to engage in the process. Nobody attended the community meeting and as of yesterday, only one person registered written comment. The deadline is next week. He believes that shows that people feel like things are working well. David doesn’t see anything hugely controversial in the proposals and he believes we’ll be in for a quiet season. Mary Bacarella stated that David Dickinson took her around the Market and noted that the daystall and crafters appreciate and respect David for his work. He’s a rock star! Patrice Barrentine noted that it bodes well for an excellent year, given that there were so few comments.

B. Farm Development and Outreach Leigh Newman-Bell introduced herself and provided information on her position, noting that she provides technical assistance and training for Market farmers, assistance with grant writing, loan applications, and administration, Safety Net request and crisis management for farmers, and is a regulatory liaison for farmers through the King County Agriculture Commission. Leigh reviewed the challenges facing small and beginning farmers (10 years or less farming) including regulatory barriers that are complex and farmers often speak English as a second language and have challenges navigating computer technology; access to capital where loan programs are often not designed for specialty crop producers/small farmers and agricultural land is expensive; and access to equipment and infrastructure where there are few state or federal grants that will fund purchase of equipment or infrastructure. Leigh shared a story about the regulatory challenges facing one individual hoping to sell fresh pressed juice at farmers markets. In the end, there were too many costs and challenges facing the individual and she did not move forward with her business idea. This is one example of conversations that Leigh has with farmers that lead to the creation of the Small Business Resource Fair. This is a place for famers and farmers market managers to get answers to their regulatory questions as well as learn about new resources, network with other farmers and farmer’s market managers. This is a King County and Pike Place Market partnership that is free to farmers throughout King County. This year, about 40 people attended during the three hour event. Colleen Bowman asked Leigh to let the Committee know when the Small Business Resource Fair is next year.

Leigh has also been working on access to capital and business development by piloting the Individual Development Account (IDA). This is a two year King County District Regional Food System Grant for $16,050. Five farmers are participating with custom training modules with Ventures, based on what they are struggling with. The objectives are to provide business management education, opportunities to build credit, savings reinvested into farms and adapting and strategizing for new markets. To support access to equipment and infrastructure, Leigh has been working to connect farmers to two grants: EQUIP which funds High Tunnels and Humanlinks Foundation which promotes sustainable farming principles and is not restricted for equipment and infrastructure. She’s worked on three EQUIP applications, two of which have been approved. Five Humanlinks were submitted January 31st: two applied to convert cold storage spaces, two for perennial herb operations, and one for the installation of a still. Leigh will report on projects that get funded and noted that she is going to be tracking funding dollars in monthly metrics. Mark Brady asked if there is funding available to support co-op equipment sharing. Leigh responded that Sno[homish] Valley Tilth has an incubator program. The Sage Farm also shares and rents equipment. That can work well but many of the farms are spread out. Patrice Barrentine added the King Conservation District owns some equipment they lease out. The challenge is microbial contamination and the Food and Safety Modernization Act, which is new, requires reporting on equipment. Paul Neal asked if we receive more requests than funding available for the Safety Net. Leigh responded not since she’s been working for the PDA. Each request has a cap of $1,000, which usually doesn’t satisfy the need. It depends on the request. Paul Neal asked if the size of the request has gone up. Leigh responded it’s about the same. Paul asked if the budget for the Safety Net has stayed the same. Zack Cook responded the Foundation manages the Safety Net. It used to be just for farmers but is now offered Market wide so the funds have increased. Behind the Table event helps fund Safety Net. Leigh added she wants to see the number of Safety Net requests go down because that shows farmers are solving problems, but more farmers are learning about the program, which maintains the same level of requests. Many of the problems stem from land management issues that are not short term problems. Paul Neal asked Leigh if her response to the challenges is adequate or could more be done. Leigh responded she believes more could be done, it’s just a matter of band width for the department. She’s chipping away at the challenges and their strength is the partnerships created with agencies addressing issues facing farmers. Zack Cook added that if the PDA doesn’t step in to assist then in some cases farmers are not getting the help they need or their questions answered. Leigh is great at finding the right people to connect farmers to or getting the answers quickly. Paul Neal continued by noting the conversation at the retreat and asked who the farm team is specifically working to help. Zack responded that most of the farmers they work with are considered small farmers, with a few ag in the middle sized farms. There are a lot of resources

for small farms, but not a lot for those considered middle sized. Leigh added she is really working hard with transition of farm ownership from an aging demographic. Zack Cook shared challenges facing farmers, one of them being the ability to have access to processing facilities that allow farmers to create value added offerings or the ability to work with larger clients. Mark Brady would like to see some ideas on ways the PDA could better serve farmers and increase their profitability. Betty Halfon reminded the Committee that Behind the Table is not taking place this year. Colleen Bowman suggested talking with Lillian on Safety Net funding. Colleen asked Leigh to connect the dots with the needs of the farmers and the prospect of the Sammamish Farm. Leigh responded there is a good connection and it’s a way to expand programming and make farmers more profitable. It’s a site that will transition in the next 5-10 years, some of their children want to take over but there is uncertainty. For the PDA to be on the farm, working with these families to better understand who is serious about taking over the farms, is huge. She would like to see a point where these farmers are able to enter into a lease-to-own option. Lastly, the opportunity to use the fallow plot for experimentation and demonstrations is huge. Patrice Barrentine asked if there is a way to extrapolate sales information from the satellite markets and potentially draft or guess at the age of current farm vendors. Patrice noted how important it is to have someone like Leigh who has flexibility to provide direct service to farmers. That’s what Pike Place Market does so well. She believes succession planning is the symptom that if we don’t address, there are going to be larger problems. That’s not just true of Pike Place but of farmers across the country.

C. Marketing and Communications Objectives 2018 Justin Huguet began with an overview of the presentation and started with highlighting the 2018 marketing objectives, which include:

Position Pike Place Market as an accessible daily, weekly, monthly shopping destination for locals and new locals

Build awareness that Pike Place Market offers unique, high-quality specialty products and produce in a quintessential and authentic Seattle location with affordable/convenient parking

Establish partnerships to develop/support special event programming

Host strategic events to support programming and marketing objectives

Actively participate through community outreach, PR and public affairs efforts to mitigate impacts from myriad construction projects on our borders

Justin continued with the 2018 Communication objectives, which include:

Targeted outreach to PPM community on construction impacts and mitigation efforts

Protect Market brand through robust media relations and trademark enforcement

Permit brand-aligned film productions and host myriad editorial productions to communicate the Market story

Provide financial assistance to Market businesses promoting the Market through advertising or special events

o Co-op program, Night Out on Western, new Pavilion events, Out to Lunch concerts

Continue robust PR presence to feature the Market and its vendors, community and unique setting in preferred publications.

Betty Halfon asked if there were going to be strategies to communicate outside of the Market community the impacts that might be facing them as they visit during heavy times of construction. Justin responded absolutely, providing the example of renovation in 2009. Betty clarified her question by suggesting there needs to be a way to communicate before people arrive. Mary Bacarella added that she has been meeting with the Streetcar group and they have asked what the Market is looking for in order to help spread the word. Mary and the leadership team put together a 2-page list of requests to accommodate visitors, residents, and tenants. Mary noted that Kalyn Kinomoto will be sitting on the streetcar outreach team that meets weekly. Justin continued by reviewing the target audience as:

Established and new locals

Shoppers who care about buying local, aged 30-65; mid-to-high income level; appreciative of high-quality goods; enjoys shopping and uses owner-merchants as resources when selecting items

People who live between the Market and Lowe Queen Anne

Residents in buildings, condos, apartments within 10-15 blocks (east, north, and south)

Workers in the downtown core

Mary Bacarella added that a study on Pike Place Market customers is going to be conducted and how that information can be used to market to specific groups. Paul Neal asked if we have a sense of the population or number of people living in the area described in the last three bullets. Justin Huguet responded he would look into that. Colleen Bowman is concerned that the focus is on neighborhoods north of the Market and requested that south of downtown be included. Justin Huguet outlined the key messages as “Pike Place Market:”

Is the authentic beating heart of Seattle in a historic setting like no other

Offers a personal connection to local, artisan producers and merchants

Is the center of high quality specialty foods, goods, and handmade products

Is made of locally owned, independent businesses

Has the best of the season, year-round, from local producers and from around the world

Offers accessible, affordable parking with direct access to the Market

Welcomes new locals and new arrivals who are the next generation of Market shoppers, stewards, supporters and savers

Paid advertising was reviewed that include:

Create year-round campaign highlighting the local, seasonal and uniquely Seattle aspects of the Market

Launch Meet the Producer Bus Kinds by 2/9 to promote spring season

Focus paid advertisements on shoulder season i.e. late winter/spring/fall

Target ads to farmers market customers in summer; reserve funds for robust holiday campaign

In-house creative promotions will supplement paid advertising

Plan in Action – PR

Work with press agency to reinforce and protect Market brand values and reputation

Public outreach/awareness to mitigate construction impacts

Continue essential pitching for news, events and feature stories – 18 press releases were distributed in 2017

Engage and respond myriad requests for facts, info and media with reporters around the world

Mary Bacarella asked, of those 18 press releases, how many were not related to MarketFront or an anniversary but rather general business. Kalyn Kinomoto believes that roughly 4-5 were related to MarketFront. Justin will look into that more. Plan in Action – Digital Media

Execute social media calendar with daily posts covering all Market categories

Leverage industry trends such as Instagram Stories and Facebook Live

Create and share in-house videos spotlighting Market vendors and products

Publish regular schedule of e-newsletters and feature articles on the PPM blog

Maintain the 500+ businesses in the online Market directory on pikeplacemarket.org

Actively engage/recruit new locals as fans/followers and email subscribers

Mary Bacarella asked if there is micro-targeting of new individuals. Justin responded a little bit but handled more in social media promotions. Depends on the event but 9 times out of 10 they promote to a general audience. Betty Halfon asked if there’s a reason why you wouldn’t want to always promote to a general audience, say someone from out of town. Justin responded you can reach more people the information is valuable to if you restrict the target audience. Plan in Action – In-House Promotions

In-house creative production and promotions supplement annual advertising campaign through organic content:

o Videos o Unique info graphics o PR pitches o Market Stars o Behind the Scenes o Blog stories

Plan in Action – Farm Season and CSA

Goal:

Drive shoppers and sales at remote downtown farmers markets: SLU, First Hill, City Hall & Regrade

Engage new locals in SLU; build Market brand and awareness among this new audience

Increase awareness of CSA and shares by 40% Objectives

Design CSA “Pike Box” to appeal to out-of-Market audience. It will be PPM branded.

Develop CSA marketing materials to increase signups and awareness

Work with consultants to design and place digital advertisements to reach audience within walking distance of downtown farmers markets

Paul Neal asked what the current sales and numbers are for farmers markets. Patrice noted that information is captured. Paul continued by asking if there is a goal to increase it by? Justin responded the farm team tracks that information and will be in to talk about that soon. Patrice Barrentine added the goal for this year is to get to 200. Justin clarified that last year it was 180 and this year the goal is 250-300 CSA shares. Mary Bacarella noted sales are shared in council packets. Paul would like for the numbers to be included in the plan rather than separately. Mary Bacarella noted that in 2017 the farm team brought in $1 million in sales.

Plan in Action – Special Events Goal:

Bring locals to the Market with an extra incentive that appeals to their interests

Build audience of new locals to engage them with the Markets as a whole

Create opportunities for vendors, Daystall, and community to participate Objectives

Partner with Downtown Seattle Association to host Summer Concert Series at the MarketFront

Build relationships with Market vendors to host brand aligned events such as Seattle Urban Wineries tasting event. Kalyn added this is an event that Wilridge Winery participated in in south Seattle.

PDA-hosted events such as new Harvest Festival will add to lineup of annual events that locals enjoy participating in and benefit vendors/farmers

Plan in Action – Education

Hosts about 100 classes each school year

Visit each class for an in-class presentation to illustrate the Market’s beginnings as Seattle’s first farmers market

Work with educators from other local cultural institutions to ensure best practices

Develop additional lessons that align with learning standards

Maintain an active volunteer team to ensure program success

Respond to students doing research about the Market

Patrice Barrentine asked if there are ways to measure whether or not kids are coming back with their families. Scott Davies responded only anecdotally through merchants that kids come back.

Coupons have been used in the past but were not used very often. Patrice suggested this is something to consider in the future. Patrice Barrentine suggested a system similar to the emergency texts that Market community members could subscribe to in order to receive updates on construction impacts. Patrice Barrentine likes the idea of partnering with DSA on the Out to Lunch concerts and believes that could be a way to draw in people from outside of Seattle. Justin concluded by reviewing the marketing and communications calendar for February through May 2018. Annual report is dropping later this month and the Visitor Guide is being reworked. Betty Halfon suggested seeing a vendor that is in the downunder or hidden locations included in the video features with the goal to help move more people throughout the Market. Colleen Bowman suggested having a conversation with condo concierge, hotel concierge, and others living nearby and provide a welcome packet to remind them that we are their local farmers market. Mary Bacarella believes Annie at Inn at the Market may head up either the hotel or condo concierge association. Colleen Bowman is excited about the lunch time concerts and asked what the conversations have been like with the DSA. Justin responded that they have met with representatives from the DSA and they are very interested in teaming with the Market. They are looking at their calendar and we are waiting to hear back on two potential dates to play at the bottom of the grand staircase at MarketFront. Colleen Bowman encouraged the PDA to consider health and wellness programming, such as yoga. Colleen Bowman thanked the team for their in-house productions, stating they are really fun and that they stretch Marketing dollars. Mark Brady suggested radio advertising now that people are not talking on their phones. Justin responded there are some radio advertisements planned for this year. Paul Neal asked if we know how we did against the objectives last year. Justin Huguet responded yes and no. There are not a lot of metrics on certain types of advertising, such as bus ads. He did not have any 2017 data to share today. Betty Halfon suggested identifying measurable ways to determine if the Marketing is working or not. Betty would like to see some data at the next meeting and if nothing is available she would like to see a plan for how to obtain that data. Paul Neal would like to see if there’s a way to have an objective that states “We will see an increase in sales from X to X” or “We will see percentage of shoppers and the total traffic from X

to X.” He understands why we don’t have that now but the environment is changing and those we are competing against have that data. The objectives for Marketing should be able to tie back to revenue that’s coming in. Patrice Barrentine added that we probably won’t be able to get number of customers through the doors, but maybe quarterly there could be some report on correlation between Marketing and sales. It would be great to get a few merchants in different sectors to report on number of transactions. Mary Bacarella would like to identify ways to track at the business level who visited based on targeted marketing. In addition, she would like to focus on identifying who the Market customers are and how best to target them. Paul Neal believes objectives that are tied to business performance in the Market and the kinds of things we need to know about the audience will help us understand if the programs are the right programs. Colleen Bowman noted that there will need to be some incentives for businesses in order to participate as they are already asked to provide a lot of data. Betty Halfon would like to see data broken down by business category as right now it’s just one lump of “mercantile.” Patrice Barrentine noted the Rapid Market Assessment Zack has conducted at Farmers Markets and that may be a way to gather data and alleviate work for businesses.

D. 2018 Media Recommendations Rachel Westenberg and Molly Kennedy were introduced and Rachel began by reviewing the 2018 planning parameters, which include:

Objective: create excitement and build awareness for the local, season and uniquely Seattle aspects of the Market that appeal to longtime residents and newcomers

Targets: established and new Seattle locals, shoppers who care about buying local, aged 30-65; mid-to-high income level; appreciative of high-quality goods; enjoys shopping and uses owner-merchants as resources when selecting items

Timing: spring/summer/fall (March – October 2018)

Geography: Seattle with a concentration in the following areas: o Walking distance of the Market o Between Market and Lower Queen Anne o First Hill and SLU (near farmer’s market locations)

Rachel Westenberg reviewed the 2018 media strategies:

1. Drive reach, interest and attendance during shoulder seasons 2. Drive awareness and attendance to Farmers’ Markets during summer 3. Focus on cost efficiency to extend budget

The media mix includes:

Radio: seek high engagement opportunities to boost awareness of and drive traffic to seasonal events.

OOH: Create buzz through a transit partnership while maximizing exposure to build awareness throughout the market.

Digital: implement behavioral targeting and geo-farming to identify local shoppers and stay top-of-mind while they are shopping downtown or in key locations

Social: Engage consumers directly in conversations in an environment where they are receptive to messaging and seeking information.

Rachel provide more detail on each of the above listed tactics. Radio: KUOW-FM, recommended based on the target demographic of 30-65

Timing: 6 weeks (flighting based on event timing – Daffodil Day, Passover/April/Easter, Mother’s Day/Flower Festival, Father’s Day, September, Harvest Festival)

Schedule: 8 spots/wk to allow for a pulsing presence around key event dates throughout the year

Betty Halfon clarified the target age of 30-65 and that the target does not include young Amazonians. Rachel responded the radio station is not geared to reach that demographic, however digital and social media platforms allow for flexibility to reach that age. Out Of Home Transit

Recommended Units: Bus Kings (32) o Spring: 9 paid/9 bonus units (1:1 matching that has already been secured) o Fall: 7 paid/7 bonus (1:1 matching)

Timing o Spring: 2/9-5/6 (13 weeks) o Fall: September – October (8 weeks)

Delivers: 5,056,856 total impressions

iHeartMedia Digital – identify new Seattle Shoppers and utilize geo-farming to target consumers who visited the Market in the past 90 days and remind them to come back. For more detail see presentation included in the packet.

Timing: 34 weeks (3/5-10/31)

Estimated Impressions: 1,335,182

Colleen Bowman asked for clarification of “on premise.” Rachel responded she can look into the zoning but believes it’s within a few block radius. Paid Social

Units: desktop/mobile newsfeed and Instagram

Targets: o Buy Local (spring and fall) o Farmers Markets (summer only)

Timing o Spring: 14 weeks, 3/1-6/10

o Summer: 11 weeks, 6/11-8/26 o Fall: 9 weeks, 8/27-10/31

Estimated Impressions: 490,000 Mark Brady is interested in seeing bus ads on busses driving on the freeway to points north and south of Seattle. Molly Kennedy responded that those ads are purchased through Sound Transit and for this campaign they didn’t want to spread the message too thin. They looked at Sound Transit, and while they have high impressions, you don’t get the same frequency as King County Metro. It’s something to look at as budgets or objectives change. Mark added that people who would talk to in Tacoma don’t know about the Market and were concerned with the price of parking. Colleen Bowman asked about the list of “people who match” under social targeting details. She doesn’t believe it’s exhaustive and would like to know if it’s worth adding more terms. Rachel responded these are terms that people have identified on the pages they like. There are certainly a million ways of looking at this so if people have specific ideas they should share them. Colleen suggested making some of the terms even more broad, such as instead of “fresh produce” using “fresh food.” Terms like arts and crafts are missing. Rachel said they could certainly take a look and add more terms. Rachel reviewed the Media Budget Summary. The cost is $46,750 for 7,802,588 estimated impressions. They were able to negotiate 32% ($15k) in media value through discounts and bonus space for the campaign. Patrice Barrentine asked what CPM stands for. Rachel responded it’s the cost per 1,000 people reached.

V. Action Items None.

VI. Resolutions to be added to Consent Agenda

None.

VII. Public Comment Chris Scott wonders why the Merchants Association is not involved in this conversation. Chris also would like the city to talk to the Market about art organizations within the city in order to create connections and utilize the new MarketFront. Joan Paulson noted this is the fifth year she has suggested the Market needs to better understand success, who comes, and when. She believes the marketing proposal still misses all of January and part of February and they are just as important as the rest of the year. Joan noted the pedestrian counts from last year which suggest 16 million people visit each year but it doesn’t specify when people are visiting. Second, she would like to see programming in January and February, suggesting highlighting lower level market vendors as most locals like to visit the market during this time. Lastly, Joan stressed the importance of communicating effectively how to get to the Market during construction, which she didn’t see in the 2018 plan.

VIII. Concerns of Committee Members

Patrice Barrentine stated she appreciated having a full Programs agenda. Paul Neal noted it’s not clear to him how the farm program presentation fits into the goal outlined on the strategic plan and what role this committee fits into that conversation.

IX. Adjournment The meeting was adjourned at 6:11 p.m. by Betty Halfon, Chair

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

It’s bone-chilling cold, dark way too early, and rainy for weeks, but guess what? Winter is the absolute best time for locals to visit Pike Place Market. No tourists, no lines!

Here are a few of my favorite places -- new and old -- at this iconic landmark that we’re so fortunate to have right in the middle of our city. Please, go! Like, now!!

Cafe Campagne recently got a refresh, now the cozy dining room can peek into the open kitchen and watch chef Daisley Gordon and his crew turn out French classics like cassoulet, bouillbaisse and steak-frites. There’s also a tasty new meat-free option worth trying: Assiette de saladesfeatures a vegetable salad on marinated lentils. Big bonus: The new bread oven in the kitchen is now turning out some beautiful croissants and buns daily.

Crossaints at Cafe Campagne

Can we all agree, it’s a whole lot more fun to eat food on a stick? Get a naturally fermented, good-for-your-gut sour pickle on a stick at Britt’s, for the perfect $3 walking around snack. Guaruntee you’ll get some “where’d you get that?” queries out on the cobblestone streets. Tell ‘em it’s just down the hall from the magical Creamery, across from sweet Shy Giant Frozen Yogurt and kitty corner from the loveable Oriental Mart, home of some amazing Filipino home cooking.

Andrew from Britt's shares a sour pickle.

Did you know Seattle’s oldest wine shop has a club? I didn’t either until just a few weeks ago when a friend clued me in. It’s $40 a month for three bottles selected by the sharp staff at Pike & Western, and that also includes 15 percent off the rest of your purchases

at this snug space that’s filled with all sorts of great options you’re not going to find elsewhere.

Honest Biscuits is rightly famous for its signature sandwiches, but I’m a huge fan of the grits, which you can and most certainly should

order on the side. Or, assemble your own winning break-y by asking for a fried egg on top, with some kale salad on the side. This humble take-away venue is located in the awesome new MarketFront addition. What? You haven’t been to the new MarketFront? Make tracks, already!

Also in MarketFront, indi chocolates not only sells its bean-to-bar products, but serves espresso drinks and some really wonderful hot

sipping chocolate. If the timing’s right, you might even catch the crew turning those thoughtfully sourced cacao beans into the dark chocolate that this business has gained acclaim for producing.

Bavarian Meats not only has one of the most interesting deli counters in the city, it’s become a destination for sausage lovers looking

for their lunchtime link fix.

The new Jalapeno Popper Bratwurst will warm you right up down to your wool socks, with those fiery peppers, cream cheese and caramelized onions tucked inside the casing, turning this German classic into something that once you try it, you’re going to go to bed thinking about and wake up craving. Yes, it’s that good.

Oh, also! They’re now selling the whiskey cured bacon that blew judges away at last year’s Bacon and Beer Classic (which is coming right up… save the date: April 28 at Safeco Field).

Nothing brand new at The Crumpet Shop. Well, except that Rob Schneider and Adam Sandler were in recently, getting their maple butter crumpets on. (Really!) Very cool, guys, but I’m still a sucker for the marmalade partnered with Stilton cheese. Everything’s organic here and there’s free refills on hot tea.

Kastoori Grill does a decent lunch buffet that almost always includes a very good goat curry, but you’re definitely gonna wanna save room for the soft serve mango ice cream. This brain-freeze-inducing, orange-y swirl is the real reason I frequent this spot.

Mercato Stellina opened late last year and has been kinda flying under the radar. Which means you can still snag a table at lunch or dinner. And when you get settled in, do not miss Joe Obaya’s exceptional handmade pasta. Standouts include tender Dungeness crab gnocchi, tagliatelle Bolognese and Draper Valley chicken tortellini in a prosciutto-parm brodo. Great cocktails and stellar pizza, too.

And that’s just a start. There’s so much more to explore. See you there?

SEATTLE- FUN, FAB AND FUNKY

FROM ENTREPRENEURS TO ENTERTAINERS, GOURMET RESTAURANTS TO MUSIC SUPERSTARS, THIS WEST COAST CITY IS TOP OF THE POPS

BY MARY MOORE MASON

www.essentiallyamerica.com24

There must be something in the water – in this case, wide, scenic Puget Sound – that inspires the good folk of Seattle, Washington, to become

entrepreneurial, entertaining and, in some cases, downright eccentric. For it was there that Starbucks first started serving coffee, Boeing launched industry-changing aircraft, Jimi Hendrix and Grunge music first made their mark and Microsoft co-founder Bill Gates lives and invites visitors into the Bill and Melinda Gates Foundation Visitors Center.

That’s not to forget the Emerald City’s odd added attractions: Bill Speidel’s Underground Tours, which highlight, among other things, pioneer plumbing problems; the vendors of Pike Place Market, who delight tourists

with their fish-tossing antics; the giant troll sculpture under a Fremont neighbourhood bridge; and the waterfront neighbourhood Gum Wall adorned with regularly updated rainbow-coloured, chewing-gum graffiti.

Let’s start where the city started – in Pioneer Square (www.pioneersquare.org). In the 19th century, Seattle was a rip-roaring, lumber-producing, jerry-built frontier town. The timber dragged from hillsides down what became known as ‘skid row’ created mud slides; the plumbing was so inadequate, indeed explosive, that residents were sometimes catapulted from their toilet seats; and a catastrophic fire wiped out the central business area in 1889. The only option was a total rebuild 22 feet above the existing town, which was partly financed

by the local ladies of easy virtue. We learned this by joining Bill

Speidel’s under-the-streets tour (www.undergroundtour.com), emerging back into the square to find a bust of Native American Chief Seattle, numerous art galleries and the Central Saloon (www.centralsaloon.com), popular with miners during the Gold Rush and now festooned with memorabilia of Jimi Hendrix, Nirvana and other musicians who performed there.

To learn more about the music scene, we headed for the Museum of Pop Culture (MoPOP, www.mopop.org) set in a futuristic metal building designed by Frank Gehry and encompassing exhibitions about Hendrix and David Bowie as well as ones featuring everything from sci-fi to the Muppets puppets.

A Chihuly Garden and Glass display

For more than a century Pike Place Market has

been feeding and entertaining Seattle

residents and visitors

Mike Kane, one of the seafood vendors at Pike Place Market

The landmark Space Needle is near the Frank Gehry-designed Museum of Pop Culture

www.essentiallyamerica.com

| SUPER CITY |

25

Seattle is a city where art meets nature and exquisite northwest cuisine pairs perfectly with local Washington wines. With over 200 cruise ship departures offering a variety of Seattle to Alaska itineraries and convenient international flights, it’s also where your Pacific Northwest and Alaska adventure begins! Why not add on a few days in Seattle to experience the city’s celebrated coffee culture and outstanding shopping? Maybe the natural beauty of Washington State is what you crave. Explore stunning national parks, volcanic mountains, lush rain forests, wild Pacific Ocean beaches and historic seaport towns. You may even catch a glimpse of our local resident orcas on a visit to one of the beautiful San Juan Islands.

www.portseattle.org

For more information on Seattle orWashington State for British travelers visit: www.Seattle-WashingtonStateUK.co.uk

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POS_EssentiallyAmerica_UK_FullPg0118_Print.pdf 1 1/31/18 11:01 AM

SAVE 42%OR MORE AT

TOP ATTRACTIONS

Skip Most Ticket LinesENJOY FOR

9 DAYS

INCLUDES 5 ATTRACTIONS:Space Needle, Seattle Aquarium,

Argosy Cruises Harbor Tour,Museum of Pop Culture (MoPOP) OR Woodland Park Zoo

Chihuly Garden and Glass OR Pacifi c Science Center Pricing and programs subject to change; visit citypass.com for details. citypass.com

The breathtaking indoor and outdoor glass sculptures of local artist Dale Chihuly are permanently on display at the nearby Chihuly Garden and Glass (www.chihulygardenandglass.com), where we enjoyed a light lunch in Collections Café surrounded by the sculptor’s eclectic memorabilia. Both these attractions and the nearby interactive Pacific Science Center (www.pacificsciencecenter.org) are towered over by the iconic 1962 World’s Fair landmark, the Space Needle (www.spaceneedle.com). From its 520ft-high Observation Deck there are splendid views of the city; its renovated revolving SkyCity restaurant will reopen this spring.

The best-known Seattle waterfront attraction is colourful Pike Place Market (www.pikeplacemarket.org) where we applauded the famous fish tossers, sampled local delicacies, cruised the funky shops and enjoyed great seafood in the neighbourhood restaurants.

Then it was time to watch frolicking sea otters in the Seattle Aquarium (www.seattleaquarium.org), take a Wings Over Washington virtual reality

tour (www.wingsoverwa.com), enjoy the waterfront scenery from an enclosed gondola on the Seattle Great Wheel (www.seattlegreatwheel.com) and cruise past the marinas and numerous cruise ships at anchor on an Argosy Cruises Harbor Tour (www.argosycruises.com).

So much to enjoy in only four days – so much more to come back again to savour!

GETTING THERE: Seattle’s Sea-Tac International Airport is served from London by daily, non-stop flights by Virgin Atlantic, British Airways and Norwegian. From May to October 2018 there also will be Thomas Cook Airlines flights from Manchester and Aer Lingus ones from Dublin.

GETTING AROUND: Choose streetcars, Monorail and Link Light Rail, ferries and both land and water taxis.

SIGHTSEEING: Founded in Seattle 21 years ago, CityPASS (www.citypass.com/seattle) offers 42 per cent discounts for such major tourist attractions as the Space Needle, Chihuly Garden and Glass, the Museum of Pop Culture and the Argosy Cruises Harbor Tour.

STAYING AWHILE: The Westin Hotel Seattle (www.westinseattle.com, 001 (206) 728 1000) is within easy

walking distance of many attractions, restaurants and the Monorail station.

DINING OUT: There are too many great seafood, ethnic and other restaurants to mention, but for a good selection take a Savor Seattle Food Tour, www.savorseattletours.com

FURTHER INFORMATION: www.seattle-washingtonstate.co.uk, 01923 839 375.TR

AVEL

NO

TES

CONSIDER INCLUDINGSEATTLE ART MUSEUM

www.visitsam.org

HILARIOUS IMPROV COMEDY www.unexpectedproductions.org

BOEING FACTORY TOUR www.Futureofflight.org.

The Holland America Eurodam cruises out of Seattle

www.essentiallyamerica.com

| SUPER CITY |

27

Seattle Sweets to Spoil Your Sweetheart This

Valentine’s Day

Seattle Sweets to Spoil Your Sweetheart This Valentine’s Day

A boozy hot chocolate treat from Indi Chocolate. Photo source.

Sugar, spice and everything nice… This Valentine’s Day, take your sweetheart to one of these local spots for a sweet treat that’s sure to spoil them, and put you both in the romantic mood of the night. Desserts at these Seattle eateries are sumptuous, rich, and decadent - the perfect Valentine’s Day treat.

Americana | 219 Broadway E | 206-328-4604

While Americana specializes in some truly delicious desserts that harken to the ‘Americana’ style, such as their Apple Cardamom Crisp and Americana Ding Dong, the Donut a la Mode is a must try this

Valentine’s Day. This sugary ring of decadence is topped with vanilla ice cream, caramel and chocolate sauces, plus icing and pecans for some crunch.

Photo source

Choukette Eclair'art | 1500 Westlake Avenue | 206-209-2243

Pick up some beautiful, artisan eclairs from Choukette this Valentine’s Day! These beautiful doughy glazed puffs of sugar are as tasty as they are elegant. Order ahead, to make sure you get the flavors your sweetheart desires!

Photo source

Cure | 1641 Nagle Place | 206-568-5475

Charcuterie and tapas are the draw at Cure, and these fancy snacks are a fun way to spend Valentine’s Day if you’re looking for more of a casual experience. But if you’re dining out somewhere fancy on Capitol Hill this Valentine’s Day, visit Cure beforehand for a gently sweet cocktail… their list is full of fabulous drinks to choose from.

Photo source

Indi Chocolate | 1901 Western Avenue D | 425-243-2089

The new Pike Place MarketFront is a bustling and delicious-smelling place to be, as it is home to Honest Biscuit and Indi Chocolate… yum! The chocolatiers make some fantastic truffles and more from small batch, single origin dark chocolate. While you’re there, sample a rich and sumptuous hot chocolate or chocolate coffee beverage for a liquid sweet treat.

Photo source

Shug's Soda Fountain & Ice Cream | 1525 1st Avenue | 206-602-6420

With a modern take on your classic fountain shop, Shug’s has a full offering of ice creams and sorbets from Lopez Island Creamery, which you can enjoy on the cone or in a cup with your choice of toppings. They can make any ice cream into a shake, and offer refreshing sodas with a variety of house-made syrups and soda water. But the real treat is offered on their menu of floats and sundaes… the S’More looks amazing, with vanilla ice cream topped with a roasted housemade marshmallow of epic proportions, graham cracker and a hot fudge drizzle.

2018 Daystall Rules Review: Proposals with Staff Recommendations, 2/28/2018

Prop # Author Representing Affecting Proposal Staff Rec Rationale

1 Linda Amesquita Craftspeople Craftspeople

Proposes specific approach to splitting

unassigned tables, dividing extra space

among vendors in distinct sections

oppose

While the PDA supports neighborly

conduct between vendors, this

proposal adds a burdensome layer

of complication on the process of

daily table assignments compared

to the current system of dividing

space between neighbors. (This

proposal received two public

comments in opposition)

2 Kristin Wilson Craftspeople Craftspeople

Proposes that vendor calling table 23 on

Desimone Bridge to sell in front of table due

to limited space behind table

support

Yes, in instances where adjacent

tables are full. (This proposal

received one public comment in

support.)

3

K. Allen, T. Arney,

A. Brown, A.

Dunlap-Brown, L.

Clarke, J. Hahn, H.

Land, M. Marks, R.

Romero, S. Shaw

Craftspeople

& PerformersGeneral

Proposes adding "sexual harassment" to

wording of rules pertaining to misconduct of

permit holders and their representatives.

support with

condition

Staff will consult with authors and

are working with legal counsel to

draft best language. (This proposal

received two public comments in

support.)

4 Daniel Fleming Craftspeople Craftspeople

Proposes early Roll Call and set up time

during Peak Season, plus allowance of split

shift between permit holder and agent.

oppose

For such a significant change to

program routine, we'd want to see

significant interest from the

Daystall Community. (This

proposal received two public

comments in opposition)

5 Daniel Fleming Craftspeople CraftspeopleProposes creation of monthly "Producer

Day", which requires permit holder presenceoppose

Again, we would look for more

community interest before making

such a significant change. Also a

variation of this creative idea could

be done as a special event (vs. rule

change), in a defined area, such as

the MF Pavilion. (This proposal

received one public comment in

support and one in opposition)

6 Daniel Fleming Craftspeople Craftspeople Proposes anonymous sales reporting oppose

While sales report data would be

useful from a program

administration standpoint, this

proposal needs more work. (This

proposal received two public

comments in opposition)

7 Daniel Fleming Craftspeople Craftspeople

Proposes 2 annual specially promoted long

retail days, one in Peak Season and one in

holiday season

oppose

Again, we would look for more

community interest before making

such a significant change. Also a

variation of this creative idea could

be done as a special event (vs. rule

change), in a defined area, such as

the MF Pavilion.(This proposal

received two public comments of

mixed support and opposition)

8 Daniel Fleming Craftspeople CraftspeopleProposes additional $1 per daily table rental

to be used for marketing craftsoppose

Staff received no expressions of

public support for this proposal,

which proposes a substantial rent

increase but does not adequately

specify how funds would be

applied. (This proposal received

two public comments in

opposition)

9 Brian Sweed Performer PerformerProposes allowance of "small", quiet

speakers for performersoppose

Managing volume of performers is

already probelmatic enough, this

proposal would add a significant

layer of further complication (This

proposal received two public

comments in opposition)

10 PDA Staff PDA Farmers

Proposes adjustment of checkin and set up

times that mirror changes in Craft Roll Call

times

support

Staff support their own proposal

for reasons as stated in original

proposal. (This proposal received

one public comment in support)

11 PDA Staff PDAFarmers &

CraftspeopleProposes 3% table rent increase support

Staff support their own proposal

for reasons as stated in original

proposal. (This proposal received

no public comment)

Farm Program 2018

2

Preserving, protecting and

supporting local farms

o 2017 sales - $1,076,550

o New for 2018• No Evening FM

• Weekends on Pike Place

• Double $’s at Commons

o Four locations• City Hall (10th year)

• The Regrade (2nd year)

• South Lake Union (8th year)

• 1st Hill (5th year)

o 2-3 new farms per location

Farmers Markets

o 2017 Numbers• 2,843 boxes

• $55,160 paid to farmers

• 1,256 included a 50% subsidy

• Partial supported by a 2-year $55,000

o 2018 Goals• 5,000 boxes (250/wk)

• 2,000 on new sliding scale

• Produce add ons

• Meet the Producer on Wed

Pike Box

5

Pike Box Pickup

o Farmer focused• Meet the producer each week

• CSA customer appreciation

• Complementary Food Access programming

• Plaza activation

o Technical assistance and training for Market farmers

o Assistance with grant writing, loan applicants and business management

o Crisis management and safety net requests

o Regulatory liaison for farmers

Farm Development

o Shopping Program• Fresh Bucks matching

• Pike Buck coupons

• Market gleaning

o Education Program• Partnership with Market

Commons

• Community Building

• VISTA driven

o Pike Box CSA• Market residents

• Low income pre-schools

• Fresh Bucks to Go expansion

Food Access

8

THE END

MarketFront Activation2018

Successful programs held in 2017

First year goal: Host predominantly Market community focused events to test space

Public EventsMarketFront Grand OpeningCaspar Babypants benefit concert for PMCCSeattle Made Market DayStockings & Stuffers

Fundraisers/Private EventsSunset SupperBehind the Table Russell Investments Miller Hull

Lessons Learned

• Inner departmental collaboration is vital

• Partnerships with external organizations

amplify efforts/audiences

• Programs for Market stakeholders

increase goodwill and provide unique

programming

• Private events supplement calendar and

fund future events

• Outside organizations require PDA

management – facilities, security,

operations, Daystall, marketing

Lessons Learned Continued

• Pavilion could use further activation in shoulder seasons

• Shoppers responded to activation in north pavilion

• Weather/wind is a major factor in deciding on programming

• Peak season saw extensive

natural use of pavilion/plaza

Challenges in activation and programming

• Leak and closure of stairs on north side of MarketFront – lack of desire to plan

events of certain caliber with view/stairs disrupted

• No installations for more than three days without MHC approval

• MHC – amplified sound

• Local residents – noise

• Signage – lack thereof, comprehensive wayfinding needed

• Trip hazards on stadium stairs and wooden deck

• Liquor control board, PDA liability

Activation 2018Summer Sounds with DSA – Potential Partnership

• PDA partnership with DSA summer concert series, known as “Summer Sounds”

• Wednesdays in July and August, starting July 11-August 29;

• Time TBD, 5 – 6 p.m.

• MarketFront - western walkway facing east up grand staircase

• Benefits: produced event by DSA, including sound, tent, band, load in/out, built in

audience of local and residents, celebrating its 40th year, consistent programming

Challenges:

• MHC approval for eight concerts, impacts on residents, allotment of resources

Summer Sounds with DSA – Potential Partnership

• Deadline to DSA is as soon as possible

• Application to be brought with farm to MHC

• MHC meeting on 4/11• Line up – TBD

Summer Sounds with DSA – Potential Partnership

Activation 2018CSA Program – Marketing goals • Increase weekly shares from 180 to

250 total; 39% growth from 2017 to 2018

• Rebrand “Farm to Go” to “Pike Box”to leverage PPM brand and appeal to an out-of-Market audience

• Design ancillary marketing materials: fresh sheets, newsletters, produce storage guide

• Target downtown customers through organic social media and paid digital/social ads (April/May)

• Partner with local social media influencers and launch Pike Box giveaway

Activation 2018Farm and Craft programming

CSA community program• Wednesday CSA pick up from 2- 6 p.m.,

June – October• Farmer presence – Meet the Producer

weekly, provide samples/recipes • CSA customer appreciation • Food access / Info tent

Specialty artisan food and craft vendors • Host vendors in the north pavilion who

can’t sell here under farmers market and Daystall rules

• Two – five day permits over weekends, for two weeks in a row

• 10-12 vendors in the north pavilion • Partners: Ventures, Seattle Made,

Urban Craft Uprising

Additional programming avenues being explored

• Café tables and chairs placed every morning – see DSA Westlake/Occidental Park• Talk to DSA about potential partnership with concerts or other activation • Happy hours hosted in the north pavilion by farmer/wine partner• Chef demos on Wednesday community nights or Saturday morning farmers market• Free yoga • Art activities and temporary installations• Music – invited local performers or buskers for Wed. community nights • Research & design wayfinding signage• Private event rentals and management

Seasonal focus ideas:

• Berry Bash • WA Apple Commission

• WA Red Raspberry Commission • WA Wine Association

• WA Blueberry Commission • Harvest Festival partners

• Apple Fest

2018 Activations

March Arcade Lights tasting festival – Market Foundation

May Copper River salmon dinner – Jarr Bar and Pike Place Fish

May Fete the Market – Market Foundation

May Flower Festival/ Mother’s Day – PDA

July/August Wednesday Summer Sounds concerts – PDA and DSA

June-October Wednesday CSA Community Nights – Farm team

August Wilridge Wineries – Seattle Urban Wineries Group – PDA

August Sunset Supper – Market Foundation

September Old Stove Brewing Oktoberfest – PDA

October Saturday Harvest Festival – PDA

November Magic in the Market – PDA

December Holiday activities – PDA

Comparison of trademark agreements: Pike Place Ale and Molly Moon’s

Standards* (Resolution 11-96)

Pike Place Brewing Co./Pike Place Ale (Active agreement)

Molly Moon’s Homemade Ice Cream (Agreement proposal)

Marks Clock/sign graphic Pike Place Farmers Market Pike Place Public Market Pike Place Market Pike Place

Clock/sign graphic Pike Place Farmers Market Pike Place Public Market Pike Place Market Pike Place

Clock/sign graphic Pike Place Farmers Market Pike Place Public Market Pike Place Market Pike Place

Royalties $250 start-up Food items 6-8% of gross sales

$250 start-up $3,000 annually to PDA

$250 start-up 6% of gross sales, up to $5,000 annually

Term 3 years

5 years, renewable 1 year, renewable

Product(s) Applicant-specific Beer (1 variety)

Ice cream (6 varieties; 4 ice cream flavors, 2 sundaes)

Specific product(s)

Applicant-specific 12 oz. bottles Cans Draft/Tap

Scoops (kid’s, single, double) Sundaes (mini, regular)

Distribution Applicant-specific U.S. Canada Asia Any new distribution pickups

U.S.

Specific language Applicant-specific 100% Washington state ingredients $20,000 minimum of Skagit Valley Malts $3,000 annually to PPMF Marketing materials will emphasize the local, sustainable and charitable aspect of this beer, which will be promoted through events like Sunset Supper,

A minimum of 75% of ice cream flavor ingredients, excluding Molly Moon’s proprietary base (milk, sugar, eggs, whipped cream, etc.), and sundae components to be sourced and directly purchased from Pike Place Market farmers/vendors

Comparison of trademark agreements: Pike Place Ale and Molly Moon’s

Arcade Lights, Cooking with Class, and other causes Licensee supports.

Molly Moon’s head chef and marketing director will work directly with PDA marketing department for input of seasonal flavors/sundaes in advance of product implementation Molly Moon’s marketing materials, when appropriate, will emphasize specific sources of Pike Place Market ingredients (i.e., Holmquist Hazelnuts, Chukar Cherries, etc.)

*Agreements can be reached on different terms, but still have to be passed with a resolution (terms, flat fees vs. percentage, etc.)

Molly Moon’s Homemade Ice Cream TM: Examples of Past Partnerships

Molly Moon's & Pacific NW Ballet

Molly Moon's & Seattle Art Museum/Yayoi Kusama

Pike Place Market Preservation & Development Authority (PDA) · info@pikeplacemarket.org · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Authorization for a Non-Exclusive Trademark Licensing Agreement with Molly Moon’s Homemade Ice Cream (“Molly Moon’s”) – March 2018 WHEREAS, the Pike Place Market Preservation and Development Authority (PDA) is the owner of all rights,

title, and interest in and to certain trademarks and graphical representations of the Pike Place Market name and trademark; and,

WHEREAS, Molly Moon’s desires to make use of the Public Market Center image and the Pike Place Market

name (the design mark and word mark as defined on the PDA trademark license application) in connection with a variety of approved seasonal “Pike Place Market” flavors and ice cream sundaes for direct sales and wholesale distribution for a one-year renewable term; and,

WHEREAS, PPMPDA and Molly Moon’s have agreed that in accordance with the terms and conditions of this

Agreement, Molly Moon’s may use the Pike Place Market name (and iterations of) and their own image or rendering of the Market entrance, including the Public Market Center sign, in the production and promotion of the approved seasonal flavors and ice cream sundaes for direct sales and wholesale distribution; and,

WHEREAS, Molly Moon’s agrees that, when appropriate, its marketing and promotional materials will

emphasize specific Pike Place Market farmers, merchants and vendors; and,

WHEREAS, Molly Moon’s agrees that in accordance with the terms and conditions of this Agreement, all seasonal Pike Place Market flavors (up to 4 annually) and ice cream sundaes (up to 2 annually) must be approved by the PDA marketing department in advance of manufacturing, distribution and sales; and,

WHEREAS, PPMPDA is committed to supporting the increased profitability of local farmers, especially small

independent farmers; and, WHEREAS, Molly Moon’s has confirmed a commitment to sourcing Certified Organic ingredients and

supporting small independent farmers, and has agreed that no less than 75% of the approved seasonal flavors and ice cream sundae ingredients, excluding its proprietary ice cream base, will be sourced and purchased directly from Pike Place Market farmers or merchants, in collaboration with the PPMPDA marketing and farm departments; and,

WHEREAS, Molly Moon’s agrees that it will not during the one-year term of this Agreement, or thereafter,

challenge the title or ownership of the PDA to the name or trademark or challenge the validity of this Agreement; and,

WHEREAS, Molly Moon’s agrees that it will use the terms and images related to “Pike Place Market” and the

licensed name and trademark in a way that will reflect positively on the Pike Place Market. The PDA has the right to approve or disapprove of any potential design or marketing plans involving the marks, likenesses or trademarked name(s) owned by the Pike Place Market PDA in relation to Molly Moon’s direct sales and wholesale distribution and all related marketing of such; and,

PROPOSED RESOLUTION 18-09

Page 2

Pike Place Market Preservation & Development Authority (PDA) · info@pikeplacemarket.org · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

WHEREAS, Molly Moon’s agrees to pay the PDA a trademark royalty of 6% of gross quarterly sales (whether direct or wholesale) up to $5,000 annually of its Pike Place Market seasonal flavors and ice cream sundaes; and,

WHEREAS, Molly Moon’s agrees to provide quarterly sales reports and royalty payments, as well as an

annual report of production details and distribution outlets upon request from the Pike Place Market PDA.

NOW, THEREFORE, BE IT RESOLVED that the PDA Council authorizes the Executive Director or her representative to execute a non-exclusive trademark licensing agreement with Molly Moon’s Homemade Ice Cream for the use of the “Pike Place Market” name and Public Market Center image for its approved seasonal flavors and ice cream sundaes.

______________________________________ _______________________________ Gloria Skouge, Secretary/Treasurer Date Date Approved by Council: For: Against: Abstained: