market opportunities in chile and peru for educational institutions
Post on 21-Oct-2014
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Peru Peru is fairly new to the global education sector but as one of the fastest growing economies in Latin America, it holds much promise for the future. To learn more about market opportunities there, ICEF Monitor sits down with Carolina Cardoso, from C2M Marketing & Eventos, who explains that now is the right time to enter the Peruvian market and invest in laying the groundwork and establishing your brand, so that those connections will pay off in two or three year's time. Please read our accompanying article ''Long term growth predicted for Peru'' here: http://bit.ly/1aMd6G0. Chile ICEF Monitor brings you yet another robust market report, and discusses how to best approach working with agents and educators in Chile. An unusual mix of factors is at work in the education landscape of the county. Like other OECD nations, Chile has experienced dramatic increases in student numbers; however, many of its educational policies date from the time of Augusto Pinochet's dictatorship, and a massive student movement continues protesting to effect wholesale change to a system plagued by quality control, access, and funding issues. Please read our accompanying article ''Market Snapshot: Chile here: http://bit.ly/1g247mh. For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.TRANSCRIPT
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Market Opportunities in CHILE and PERU for Educational Institutions
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- ONE OF THE MAIN INTERNATIONAL EDUCATION AGENTS
- SALES OPERATIONS IN CHILE, PERU, COLOMBIA, ARGENTINA
- 25 YEARS OF INTERNATIONAL EXPERIENCE
- MORE THAN 10.000 STUDENTS HAS BEEN PREFERRED OUR SERVICES
SPEAKER: PABLO JORQUERA - CHAIRMAN OF THE BOARD
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LATIN AMERICA
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LATIN AMERICA
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LATIN AMERICA
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LATIN AMERICA
LATIN AMERICA
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BRAZIL: O pais mais grande do Latinoamerica!!
(Population: 196 mm)
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Mexico: Population 118 mm
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Latin America – Brazil – Mexico
Total population: 283 mm
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197mm (70%)
(Est. 2012)
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POTENTIAL MARKET (student number by country)
(90% 15 to 24 YO) + (10% 25 to 54 YO)
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ESL POTENTIAL MARKET (Value)
Avg LATAM investment USD 1,2 per person
(Source LTM)
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CHILE CHILE GDP since 1980
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PERU GDP since 1980
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“MOVILIDAD SOCIAL” BOOSTING EDUCATIONAL MARKET
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STUDY ABROAD MAIN ADVANTAGES 1) LANGUAGE 2) INTERNATIONAL EXPERIENCE 3) STATUS 4) SAVE TIME!
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CHILE MAIN OPPORTUNITIES 1) FOCUS ON INTL MARKETS 2) LATIN AMERICA HEADQUARTERS 3) HIGH COMPETITIVE PROFESSIONALS 4) STUDY ABROAD GROWING 5) VISAS
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PERU MAIN OPPORTUNITIES 1) FOCUS ON INTL MARKETS 2) NEEDS QUALIFIED PROFESSIONALS 3) STUDY ABROAD GROWING 4) UPPER CLASS WITH A TRADITION TO
STUDY ABROAD 5) VISAS
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CHILE GOVERNMENT SUPPORT 1) BECAS CHILE 2) PINGUINOS SIN FRONTERAS 3) ENGLISH FOR PROFESSIONALS 4) ENGLISH REQUIREMENT FOR
GRADUATE STUDENTS
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PERU GOVERNMENT SUPPORT 1) BECA 18 (Pregrado) 2) BECAS INTERNACIONALES (Postgrado) 3) LOANS (HE, i = 4,22%) 4) ENGLISH FOR PROFESSIONALS 5) SPANISH + ONE LANGUAGE
REQUIREMENT FOR GRADUATE STUDENTS
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Work/Travel type visas Government scholarships
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ADVANTAGES (BOTH MARKETS)
1) STRONG ECONOMIES 2) FULL EMPLOYMENT 3) NEED MORE PROFESSIONALS WITH INTERNATIONAL FOCUS
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Q&A
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Market Opportunities in CHILE and PERU for Educational Institutions