market mybizonline google map_101_6-10_-slideshare
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Google Map & Google Places 101: How to get your business listed on the Google Map. Brought to you by Market My Biz Online and Jane Dueease. Contact us to find out about our monthly seminars and events.TRANSCRIPT
@TechJane [email protected] www.MarketMyBizOnline.com
The Power of the Google Map &
Local SEO Search Engine
Marketing Part #2
@TechJane [email protected] www.MarketMyBizOnline.com
Working with Market My Biz Online
We would love to work with you!• Speaking & Training
– For groups of 20 or more!• Online Marketing Consulting for Local Business
– Search Engine Optimization (SEO)– Search Engine Marketing (SEM)– Conversion (turning clicks into clients)
Email: [email protected]: @TechJanePhone: 512-382-7104Website: www.MarketMyBizOnline.com
@TechJane [email protected] www.MarketMyBizOnline.com
The Fundamentals of Marketing Online
1) Get Traffic (the right traffic!)• Traffic Sources
– Search Engines, Directories, Facebook, Twitter, YouTube, Email, Referrals, Reviews, Articles, Affiliates
2) Convert Traffic (get them to act!)• Conversion
– The act of getting the visitor to do something you want them to do.
• Fill a form, Sign-up for a newsletter, purchase a product, read a classified ad, view a video, comment on an article, etc…
@TechJane [email protected] www.MarketMyBizOnline.com
The Fundamentals of Online Marketing
AffiliateMarketing
Quick VideoAds
Offline Ads
Social Networking
PressReleases
BlogMarketing
ArticleMarketing
BannerAds
Pay PerClick
(PPC)
SearchEngine
Opt.(SEO)
EmailMarketing
Lead Gen &Traffic
Website
@TechJane [email protected] www.MarketMyBizOnline.com
The Fundamentals of Marketing Online
Traffic + Conversion
= Cash & Clients
@TechJane [email protected] www.MarketMyBizOnline.com
Google Map Poll – Where are we?
• Company Types– Business to Business– Business to Consumer– Non-Profit
• Company Industry– Retail– Restaurant– Service (to home)– Service/ Consultant (no physical location)
@TechJane [email protected] www.MarketMyBizOnline.com
Search Engine Rankings
63%
18%
12%
4%
3%
Google Sites: 10 Billion
Yahoo Sites: 2.8 Billion
Microsoft Sites: 1.8 Billion
Ask Network: 574 Million
AOL : 371 Million
comScore April 2010 U.S. Search Engine Rankings Report
Americans conducted 15.5 billion searches in April 2010
Microsoft
Ask Network
AOL
Yahoo
@TechJane [email protected] www.MarketMyBizOnline.com
The Little Search Engine that Could
@TechJane [email protected] www.MarketMyBizOnline.com
Where Customers Go To Get Local Business Information
@TechJane [email protected] www.MarketMyBizOnline.com
Search Engine Marketing 101
• Pay Per Click: – PPC– Google AdWords
• Local SEO/ Google Places/ Google Map– The Map – Ditto for Yahoo, Bing
• Organic/ Natural Search Engine Optimization– SEO– The free stuff
@TechJane [email protected] www.MarketMyBizOnline.com
Anatomy of a Search Results Page
Paid SearchPPC/ Adwords
Paid SearchPPC/ Adwords
Organic Search
Google Places 7 Pack
@TechJane [email protected] www.MarketMyBizOnline.com
What is Local Search?
• Where search engines (Google, Yahoo & Bing) and other search engines help users find things nearby.
@TechJane [email protected] www.MarketMyBizOnline.com
What is Local SEO
• Local SEO is the application of SEO principals to local search. The purpose is to improve your position in searches with local intent.
@TechJane [email protected] www.MarketMyBizOnline.com
Why is Local SEO Important?
@TechJane [email protected] www.MarketMyBizOnline.com
Google Map – Google 7 Pack
• To Create an account = http://google.com/places
• validate via mail or phone
@TechJane [email protected] www.MarketMyBizOnline.com
Google Favorite Places
• Awarded to the most popular local businesses based on clicks, driving directions, and other actions
• Additional traffic from google, encourage review
• Austin is one of the test markets
• To apply: http://www.google.com/help/maps/favoriteplaces/business/index.html
@TechJane [email protected] www.MarketMyBizOnline.com
Google Tags
• A new way to pay Google ($25/mo.)• Helps some on local search, at least with
reviving merged listings• Highlight directions, your coupon, photos,
videos, or your website• Website link: followed but redirected
@TechJane [email protected] www.MarketMyBizOnline.com
Yahoo Map• Custom fields for brand names carried,
products/services offered, professional associations, specials
• Upgrade to enhanced: tagline, photos, business description. ($9.95/mo.)
• To Create account http://listings.local.yahoo.com
@TechJane [email protected] www.MarketMyBizOnline.com
Bing Listing
• fields for tagline, business description, brands carried, specialties, and affiliations
• six pre-determined categories (prioritized list)• To create account
http://ssl.bing.com/listings/ListingCenter.aspx(need Windows Live ID)
@TechJane [email protected] www.MarketMyBizOnline.com
Things to do on the Web
• Citations (non-link references)• Get Local links• Get on Local authority sites• Off-listing reviews• Sign up everywhere• Find citations from the winners
– Citysearch.com– Superpages.com– Insiderpages.com– Merchantcircle.com– Yelp.com– Yellowpages.com– Brownbook.com– Local.botw.org
@TechJane [email protected] www.MarketMyBizOnline.com
Who To Choose?
@TechJane [email protected] www.MarketMyBizOnline.com
The Real Reviews
@TechJane [email protected] www.MarketMyBizOnline.com
Customer Reviews
• Ask for them• Goal is 3-7 per site
– Google– Yahoo– Bing– Superpages– Yelp
• Don’t worry about what they say as much as just get them.
• You can add them (but be careful)
@TechJane [email protected] www.MarketMyBizOnline.com
Things to do to your Website
• Make sure full address(es) and maps on site• Create a unique page for each location• Use local area code• Use Geo Locators in title tag• Use Geo Locators and/or keyword in url
@TechJane [email protected] www.MarketMyBizOnline.com
Create a Geo Site Map
• Go to: geositemapgenerator.com
• Fill in location and site details
• Download .kml and .xml files to post to web server
• Submit geo sitemap to google webmaster tools
@TechJane [email protected] www.MarketMyBizOnline.com
Ways to Get Started
Common Mistake: It’s soooo easy!
• Do it yourself– Create 10 listings
• Yahoo, Google, Bing, Yelp, Superpages, etc..• Add the information to your website• Get Reveiws.
• Work with a company– Market My Biz Online– Ionas Local
@TechJane [email protected] www.MarketMyBizOnline.com
Working with Market My Biz Online
We would love to work with you!• Speaking & Training
– For groups of 20 or more!• Online Marketing Consulting for Local Business
– Search Engine Optimization (SEO)– Search Engine Marketing (SEM)– Conversion (turning clicks into clients)
Email: [email protected]: @TechJanePhone: 512-382-7104Website: www.MarketMyBizOnline.com
@TechJane [email protected] www.MarketMyBizOnline.com
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