MARKETPos Laju is the leading courier company in Malaysia. It has the widest network coverage and the largest courier fleet in the country, with 2,290 vehicles. It not only connects every local region, but also reaches beyond Malaysian borders with its various products and services.

Pos Laju’s suite of products and services are available at more than 1,000 locations, including 704 Pos Malaysia outlets, 260 Pos Mini outlets, 68 Pos Laju branches, 29 Pos-On-Wheels, six Pos Laju Kiosks, 13 Pos Laju Service Centres, four Pos Laju Go2U mobile units, and more than 150 Authorized Agents. The convenience, accessibility and reliability of its services, coupled with the phenomenal growth of online business and shopping, has substantially increased the demand for everything Pos Laju has to offer. This success is once again reflected in the Financial Year 2014 results, where Pos Laju has experienced healthy double-digit growth of 21.6% in revenue, and reported RM392.4 million in earnings.

ACHIEVEMENTS

Directly reflecting customer confidence and trust in its services and offerings, Pos Laju continues to be recognised and honoured with numerous prestigious awards. It was recently presented with The Reader’s Digest Trusted Brands Gold Award in the Airfreight/Courier Service for the ninth consecutive year; the Frost & Sullivan Malaysia Excellence Award for Domestic Express Service Provider of the Year for the seventh consecutive year; and Consumer Superbrands distinction.

Pos Laju is the first and only courier service in Malaysia to operate its own kiosks at strategic LRT stations, and is also the first to be equipped with mobile courier units called ‘Pos Laju GO2U’ that offer greater convenience, flexibility and reach to the brand’s growing customer base.

HISTORYPos Malaysia Berhad first began offering international express mail service in 1986 under the expedited mail services (EMS) banner, which at the time covered only five international destinations. With significantly increasing demand and the growing need for domestic express and courier services, the company recognised the opportunity for Pos Malaysia to introduce Pos Laju in 1988. Now, with almost 30 years in the courier business, it has grown to become the undisputed leader and preferred courier and express mail service provider in the country.

THE PRODUCTPos Laju offers a wide range of services to suit the many different delivery needs of customers. From standard delivery to time-certain delivery options, the company services the entire Peninsular Malaysia, East Malaysia, as well as numerous international destinations. It also provides flyers, packs, tubes, prepaid boxes and envelopes for even greater delivery convenience.

The brand’s prepaid boxes and envelopes have been in high demand since they were first introduced in 2012. On average, more than half a million units are sold every month, and that

volume continues to grow at an exceptional rate. Most online businesses prefer the convenience of Pos Laju’s ‘pay first, pack and post later’ packaging concept as it serves cost- and time-saving needs of its customers.

The introduction of the Pos Laju Authorised Agent business model has provided Pos Laju’s customers with better reach and availability, not only in terms of location, but also with respect to access beyond normal working hours, and even during the weekend. The model enables third parties to offer select Pos Laju services, including acceptance of courier items for pickup or delivery, and the sale of Pos Laju Prepaid Products at their retail or business outlets. Currently, retail and service providers such as MPH Bookstores, PROTON Edar, Mail Boxes Etc. (“MBE”), and Ikobana are among the Authorised Agents that offer Pos Laju products and services.

RECENT DEVELOPMENTSThe Pos Laju Kiosk is an initiative aimed at further expanding the company’s retail presence in strategic, high-traffic, convenient locations, and providing accessibility not only for individuals, but also for Small and Medium Enterprises (SMEs) in the vicinity. It is the first courier service in Malaysia to operate using the kiosk model located at LRT stations, and plans are underway to roll out more kiosks at more stations, as well as expand its presence in the shopping malls of major cities.

The products and services offered at Pos Laju Kiosks include Domestic Next Day Delivery, International Delivery (via EMS), Pos Laju Prepaid products, Pos Laju Pack, Parcel, and PosEkspres.

The huge demand for Pos Laju Prepaid boxes and envelopes in the market within Peninsular Malaysia, prompted the company to extend the reach and availability of these products to Sabah and Sarawak in late 2013.

PROMOTIONEven though it is already a household name, Pos Laju actively engages in various promotional activities to continuously increase brand awareness. Its advertisements can be found in electronic and print media, as well as across various social media channels. The company goes even further to enhance and expand its commitment to the marketplace by participating in tactical marketing exercises that introduce new products to consumers.

Strategic marketing campaigns, particularly during seasonal periods, are also credited for part of Pos Laju’s ongoing success. However, it is the ‘Pos Laju Mega Sale’ that has been the most successful promotion offered by

Pos Laju to date. The campaign, which ran for four months, stimulated an astounding increase - of more than 100% - in sales revenue for prepaid products.

BRAND VALUESSpeed and reliability have always been fundamental to the Pos Laju promise. Customers who use the brand’s services expect to have items delivered to the intended recipient by the next working day, and the company places great emphasis on fulfilling this brand promise. Its unrelenting high standard of reliability has put Pos Laju on par with other renowned international courier companies. Locally, it has grown to offer the widest delivery network coverage, which now reaches practically every geographic area in Malaysia. A presence in what already exceeds 1,000 strategic locations across the country, means it is also able to provide greater convenience and accessibility as it continues to connect all communities within Malaysia, and beyond.

www.poslaju.com.my

• Pos Laju connects Malaysia and beyond through the most extensive domestic delivery network, with the largest courier fleet, and the highest number of courier outlets in the country.

THINGS YOU DIDN’T KNOW ABOUT POS LAJU

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