mark mccrindle professional speaker info pack
TRANSCRIPT
Conference keynote presentations • Executive strategy workshopsBoardroom briefing sessions • Professional development seminars
SOCIAL RESEARCHERDEMOGRAPHER
TRENDS ANALYST
TM
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Mark was absolutely wonderful – his topic was spot on ... good, meaty, relevant content, engaging, direct and funny – everything you want in a speaker! Real Estate Leadership Forum
INTERNATIONALLYACCLAIMED PRESENTER
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MEDIACOMMENTATOR
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Mark McCrindle is a social researcher with
an international following. He is recognised
as a leader in tracking emerging issues and
researching social trends. As an award winning
social researcher and an engaging public speaker,
Mark has appeared across many television
networks and other media. He is a best-selling
author, an influential thought leader, TEDx
speaker and Principal of McCrindle Research. His
advisory, communications and research company,
McCrindle, count among its clients more than
100 of Australia’s largest companies and leading
international brands.
Mark’s highly valued research and reports,
presented through infographics, data visualisations,
videos, media input, resources, and blogs, have
developed his regard as an expert demographer,
futurist and social commentator.
Mark brings a fresh approach to his research
based boardroom briefings, executive workshops,
strategy sessions and keynotes. Armed with the
latest findings and presented in a customised and
innovative way, Mark is an in-demand communicator.
Mark McCrindle, BSc (Psychology), MA, is the author
of three books on emerging trends and social
change. The ABC of XYZ: Understanding the Global
Generations, Word Up: A Lexicon and Guide to
Communication in the 21st Century and The Power
of Good.
RESEARCH-BASEDFUTURIST
T +61 2 8824 3422 E [email protected] W markmccrindle.com
MOST REQUESTED TOPIC AREASEXPERT PRESENTATIONS
With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers.
UNDERSTANDING AND ENGAGING WITH THE EVER CHANGING CUSTOMER
In this session, social researcher Mark McCrindle gives an overview of how to communicate in these message-saturated times. He reveals the latest research findings into media consumption, the use of emerging technologies and the key influences on decision-making today. He will share insights into best practice communication, maximising retention and how to effectively engage and empower online communities.
EMERGING TECHNOLOGIES, NEWSTRATEGIES: TRENDS & TACTICS WITHSOCIAL MEDIA
This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.
CHANGING TIMES, EMERGING TRENDS
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MOST REQUESTED TOPIC AREASEXPERT PRESENTATIONS
To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.
A DEMOGRAPHIC SNAPSHOT OFAUSTRALIA: NOW AND TOWARDS 2020
This turbo charged session provides a strategic analysis of the key trends shaping the future and presents research based scenarios to equip teams to thrive amidst the shifts. Based on a top line environmental scan and an overview of the mega-trends influencing business, society and customers, these strategy forums use interactive voting technology to rank the issues by priority. From boards to executive committees, from industry leadership panels to stakeholder sessions, Mark McCrindle and the McCrindle team have delivered in-house or conference workshop sessions of the renowned Future Forum.
THE FUTURE FORUM
Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.
UNDERSTANDING AND ENGAGING WITH GENERATION Z
CITY
SYDNEY
MELBOURNE
BRISBANE
PERTH
ADELAIDE
Gold Coast
Newcastle
ACT/CANBERRA
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Shepparton
‘000
4,488
4,375
2,207
1,995
1,283
623
433
429
324
301
291
208
186
182
149
124
115
100
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WA2.59m(10.9%)
NT0.25m(1.0%)
SA1.71m(7.2%)
QLD4.77m(20.1%)
NSW7.55m(31.9%)
ACT0.43m(1.8%)
TAS0.52m(2.2%)
WA3.1%
QLD1.8%
ACT1.6%
VIC1.9%
NT1.8%
NSW1.5%
SA0.9%
TAS: 0.2%
Today: 5.8%
Today: 0.72 million
Today: 23.7 millionWorld Today: 1.1%
9.1 million (2.6 people/household)Births: 310,600 Deaths: 146,200
Departures: 270,600Arrivals: 511,600Natural increase: 164,400
Net overseas migration: 241,000
A U S T R A L I A’ S P O P U L A T I O N M A P
T +61 2 8824 3422 E [email protected] W markmccrindle.com
MOST REQUESTED TOPIC AREASEXPERT PRESENTATIONS
In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.
LEADING TIMES IN CHANGING TIMES:RECRUITING, RETAINING & MOTIVATING DIVERSE GENERATIONS
In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. Mark will analyse the visual, social, global and relational aspects of communication today and how workplace communication, public messaging, branding and business communications can effectively respond.
COMMUNICATION SKILLS FOR THE21ST CENTURY
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TRACKINGTHE TRENDS
SocialTrends
• 21st Century Australia defined: how we see ourselves.
• The regions and the big cities: the implications of urbanisation, seachange and treechange.
• Transitioning households, redefined families: engagingwith modern Australians.
• The big social trends redefining Australia.
• The transformation of 21st Century communities: from schools and workplaces to shops and suburbs.
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Customer• From Baby Boomers to Generations Y and Z: engaging with emerging consumers.
• From global brands to online channels: what we buy and why.
• Understanding today’s key customer segments.
• Effective communicationin a message saturated market.
• Building loyalty in brand-fickle times:retention strategies.
Changes
DemographicShifts• Implications of the ageing
population and the ageing workforce.
• Tracking the key trends: population shifts, increased longevity, cultural diversity.
• Couples, young families and the new baby boom.
• Redefined lifestages, emerginglifestyles: demographic andpsychographic trends.
• Tweens, Downagers, Urban Nexters and Silver Stylers: the
implications of demographic change.
TRACKINGTHE TRENDS
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Future Forecasts
• An environmental scan:political, economic, social,
technological, environmentaland legislative trends.
• Observing the trends, understanding the changes, responding to the shifts.
• Trends to 2030: insights and strategy for the decade ahead.• Foresight planning:
the workforce and customers of 2020.
• Communication andmedia trends: from social media to digital advertising, analysis ofthe changes.
Organisational Change
2020 20302016
• Driving productivitygains through staffbuy in and effective management.
• The resilient organisation: managing teams in uncertain times.
• Developing organisational culture and enhancing the engagement climate.
• Effective internalcommunications: gaining alignment to values and commitment to vision.
• Leading people while managingtasks: being botha positional andrelational leader.
TRACKINGTHE TRENDS
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Overwhelmingly positive feedback.
LANDCOM
SIX SIMPLE STEPS TO A SUCCESSFUL EVENT
Date check: For more information or to check the availability of a date you may have in mind, please email us at [email protected] or call the office on 02 8824 3422.
Confirmation: Once you have decided on your date and Mark as a speaker, we will send you a booking confirmation form for you to confirm all of the details.
Briefing: We will then arrange a briefing with your event organiser and Mark so that the topic and his presentation can be specifically prepared to meet your objectives.
Research: If specific research has been requested as part of this booking, we will conduct the research, analyse the results and prepare the findings ready for the event.
Travel bookings: We will, in liaison with you, arrange any necessary travel and accommodation bookings and conduct a final briefing with the event organiser if required.
Debrief & invoice: After the completion of the event and any associated research project, we will touch base for any final feedback or briefing requested and send you the invoice for the agreed amount.
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If you’ve invited Mark as a keynote speaker to provide
social analysis of the nation, why not allow McCrindle
Research to take the pulse of your organisation?
McCrindle Research can conduct surveys across
your staff, customers or any other key stakeholder
group to gain insights on any given issue. McCrindle
will conduct the research in the lead up to your event
which will enhance the interest of your attendees
and build anticipation for the findings that Mark will
present. It’s a cost effective way to conduct robust
research and have the results communicated through
visually engaging means such as visual infographics
and an engaging keynote or workshop.
Thank you for your well structured,
entertaining and informative session.
Asteron
KEYNOTE &RESEARCH PACK
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Australia’s Good Food Karma
Sydneysiders post aboutjunk food 40% more thanMelbournites
New South Welshmen are4 times more willing thanQueenslanders to dosomething illegal for cake
Tasmania has Australia’shighest Good Food Karmawith a score of 75
Queensland is the superfood capital,spending more on superfoods percapita than any other state
Western Australia shells out themost for health juices and drinks
South Australians are mostlikely to be on a first name
basis with their localtakeaway guy
75
Women are willing to travel 1km furtheron average than men for a fast food fix
and 5km further for health food
Men are more likely to be on a first-namebasis with those at their local takeaway
(23%) than women (13%)
Women are more likely to avoid late-nighttakeaway than men, with 3 in 5 (61%) avoiding
it at all costs compared to 51% of men
Men use more toilet paper than womenat an average of 9.7 squares per usecompared to 7.3 squares for women
More women than men admit tounbuttoning their pants so they
can eat more
VS70 73BY STATE
BY GENERATION
75
74
71
71
71
70
TAS
SA
WA
QLD
VIC
NSW
The Northern Territory has the highesttake away turnover in Australia per person
66 68 75 78Gen YAged 20-34
Gen XAged 35-49
BoomersAged 50-68
BuildersAged 69+
Because Active Balance is theultimate in Good Food Karma
Food Karma: feeling great or gross,as a result of what one eats
GET YOUR OWN SCORE& FOOD PERSONALITY!
? Visit www.goodfoodkarmaindex.com.au
...Concise and well delivered. The detail in the statistics were excellent and Mark had obviously taken the time to tailor the presentations to understandour industry. Golf Management Australia
Recent Research & Speaking Pack
clients
outstandingpresentation...
fresh & engaging, & our delegates commented on its
high standard...overwhelmingly positive.
Retirement Villages Association – NZ
KEYNOTE &RESEARCH PACK
GR
OW
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MA
ND
DE
CL
I NI N
G S
UP
PL
Y
T H E A G E D C A R E P U Z Z L E
30.537.3 38.0 40.0
1984TODAY
20242044
AGEING WORKERS
MASS RETIREMENT
MASS RECRUITMENT
DECLINING WORKFORCE RATIO
75.8
82.1
84.9
90.4
INCREASED LONGEVITY
AGEING SOCIETY
GROWING POPULATION
POPULATION PYRAMIDS
LETTERS FROM THE QUEEN
85+ POPULATION
LIFE EXPECTANCY AT BIRTH
MEDIAN AGE
AUSTRALIAN | 65+ POPULATION
MEDIAN AGE IN WORKFORCE SECTORS
RATIO OF WORKERS : RETIRED COUPLE
Retail
Finance
Construction
HealthEducation
ResidentialAged Care
CommunityAged Care
33.4 37.3 38.5 41.1 42.1 48.0 50.0
ABC
VS
15.6m | 1.58m 23.6m | 3.45m
28.3m | 4.76m 38.7m | 7.75m
1984 TODAY
20442024
1984 TODAY 2024 2044
PER1970
2010
2050
No. OF AUSTRALIANS TURNING 100 (CALENDAR YR)
AGE VS. POPULATION (THOUSANDS)
AGE
1952*TODAY
20242044 18567
48852643
40 100
120,862 455,3904x as many
601,8155x as many
1,655,99714x as many
1984 TODAY
2044
2024
RETIRING AGED CARE WORKFORCE
240,445 WORKERS IN THEAGED CARE SECTOR
15yrs
HALF THE WORKFORCE WILL BEOF RETIREMENT AGE IN...
8,015RETIREESPER YEAR
FAREWELL!
668FAREWELL LUNCHES/MTH.FOR THE NEXT 15 YRS
GROWING NEED
DEMAND SUPPLY
THIS EQUATES TO...
TO KEEP THE CURRENT RATIO OF AGEDCARE WORKERS TO PEOPLE AGED 85+
77,976 WORKERS IN THENEXT 10 YEARS
WE NEEDTO ADD
THIS EQUATES TO...
650/MONTHA RECRUITMENT
GOAL OFREPLACING THERETIRING STAFF+
MORE PEOPLEAGED 85+
6,000,000YEARSOF CARE
IN THE NEXT 30 YEARS AUSTRALIA WILL HAVE
5 YRS LONGERTHAN TODAY
THE AVERAGE OLDER AUSTRALIAN WILL LIVE
ANEXTRA
THIS EQUATES TO...
+1,200,000
PER
PER
INFOGRAPHIC BY
© McCrindle, Community Services & Health Industry Skills CouncilSource: ABS, McCrindle
mccrindle.com.au researchvisualisation.com
+
*The year Queen Elizabeth II became sovereign
SPONSORED BY
cshisc.com.au
POWERED BY
DEM
OG
RA
PHIC
ALL
Y
ECONOMICALLY
ENVIRONMENTALLY
TECH
NO
LOG
ICA
LLY
SOCIA
LLY
GEN
ERATIO
NA
LLY
GROWING
AGEING
DIVERSIFYING
DECLINING (revenues) RISING (costs)
DEMANDING (consumers)
SHRINKING
MOVING
REDEFINING
CHANGING
CONVERGING DENSIFYING
ADAPTING
INTERACTING
ACCELERATING
SPENDING
WORKING
LEADING
of the
HEALTHLANDSCAPE
2025
Aus Population (’000,000) 1
Aus Population Growth Rate
18.1 23.5 28.8
Net Overseas Migration (’000) 2
107241371
+1.1% +1.8% +1.8%
Life Expectancy 4
75 81 80 84 84 87
Household Types 12
23%24%26%
73%72%70%
4%4%4%
Family One-person Group
In 2013, 334 disasters from naturalhazards were recorded in 109 countries,
causing more than 22,600 deaths,affecting 96 million people, and leavingUS $118 billion in economic damages. 26
By 2025, an additional 4.5 millionAustralians are projected to live incapital cities.75% of Australians live in cities withpopulations of over 100,000 people. 27
Median Age 3
Median Age of First Marriage 15
27 25 30 28 33 32Median Age of Parents (New Births) 16
32 29 33 31 34 31
33.7 37.3 38.7
UV Radiation -Melanoma Deaths 25
940 1,515 2,025
Australian annual avg. daily meantemperatures have increased by 0.9 °C
since 1910.
Temperatures are projected to rise by1.0 to 5.0 °C by 2070. 23
Heat StressBy the 2050s, global heat
events that would currentlyoccur only once every 20
years are predicted to occuron average every 2 – 5 years. 24
2.5 quintillion bytes of dataare created every day. 22
2,500,000,000,000,000,000
90%
90% of the world’s data has beencreated in the last 2 years alone. 22
FacebookChinaIndiaTwitterUSAIndonesiaBrazilPakistanNigeriaInstagram
1,4001,3601,240646318247202186173152
Top 10 Populations (’000,000) 20
KEY: 1995 TODAY 2025
Top 5 Source Countries 6
United KingdomNew ZealandItalyVietnamGreece
United KingdomNew ZealandChinaIndiaItaly
5careers
15homes
17jobs
In a lifetime...13
% of Aus Population Born Overseas 5
22.1% 27.7% 31.2%
% of Housing Tenure 14
45%33%22%
25%36%47%
30%31%31%
Fully owned Mortgage Rented
Intergenerational Leadership Transfer 29
% of Workforce by Generation 30
18%
46%
34%
2%
0%
1%
34%
42%
21%
2%
0%
13%
34%
30%
23%
Experienced...
Authoritarian
Commanding
Co-ordinating
Empowering
Inspiring
Leadership Styles
Commanders
Thinkers
Doers
Collaborators
Co-creators
Generation
Builders
Boomers
Gen X
Gen Y
Gen Z
Mean Household Net Worth ($’000) 28
25-34 35-44 45-54 55-64 65-74 75+AGE GROUP
2,000
0
500
1,000
1,500
From 2018-19 onwards, when revenueexceeds spending by around 1.6% of
GDP, ageing and health pressures areprojected to lead to a gradual
deterioration in government finances.7
Health expenditure as % of GDP 8
Total Public Health Expenditure ($ billion)
7.3% 9.5% 11.1%42 140 218
742,000
342,000
17,000
Medicines dispensed by communitypharmacies
People visit a GP
People visit an emergencydepartment at larger publichospitals 10
Consumer preferences are likely tochange and demand for high-quality
health services will grow 11
1 5PEOPLE IN THEWORLD OWN ASMARTPHONE 19
IN
Smartphone take-up 18
% of Australians whouse a smartphone 17
UAESouth KoreaSaudi ArabiaSingaporeNorwayAustralia
123456
12345678910
37% 50% 65%
2011 2012 2013
Replacement organs, such as kidneysand livers, could be developed by 2030. 21
By 2025: GDP China + GDP India > Total GDP of G7 9
PER DAY
PER DAY
PER DAY
ENVIRONMENTAL SCAN
1-6.7.8, 10.9, 11.12.13-16.17.18.19.20.
SOURCESABSAustralian Government TreasuryAIHWAustralian Government, Australia in the Asian CenturyAIFSABSIpsos and Google ResearchGoogleBI IntelligenceCIA Factbook, Statistics Brain
21, 27.
22.23.24.25.26.28.29.30.
US National Intelligence Council,Global Trends 2030: Alternate WorldsIBMCSIRO and Bureau of MeteorologyIPCCABSCREDABSMcCrindle ResearchABS
INFOGRAPHIC BY BROUGHT TO YOU BY
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Mark’s presentation was enjoyedby all. In fact, it has been said
that Mark has set the benchmark for all future speakers! IRT (Illawarra Retirement Trust)
Recent corporateclients
Spot on, really relevant and well tailoredto our event. SLSA (Surf Lifesaving)
KEYNOTE &RESEARCH PACK
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Mark was fantastic - feedback from his sessionhas been excellent and he kept thegroup engaged for the entire 2 hour period. He did a lot of pre-work for us and really tailored the program to meet our conference objectives. All his efforts were much appreciated. Macquarie Bank
An initial briefing meeting with your team to find the key areas of research.
A methodologically robust online survey of up to 1,000 Australians and/or focus groups.
A keynote presentation by Mark McCrindle with the results from the survey delivered to delegates.
Availability for commentary on the results for internal or external publications or further strategy sessions.
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KEYNOTE &RESEARCH PACK
T +61 2 8824 3422 E [email protected] W markmccrindle.com
Recent not-for-profit & government clients
Brilliant presentation,useful applicationof data. Excellent content and outstanding delivery. ADAPE Australasia
KEYNOTE &RESEARCH PACK
T +61 2 8824 3422 E [email protected] W markmccrindle.com
PUBLICATIONS
“Mark McCrindle deserves a medal. Mapless, he’s entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned with a guidebook should we ever lose our way.”
David Astle, Co-host of Letters and Numbers (SBS TV),
columnist and crossword compiler
Word Up: A Lexicon and Guide to Communication in the 21st Century by Mark McCrindle. 208 pages. Published by Halstead Press, 2011. RRP $30.00
A fascinating insight into how English changes, a quirky look at yout slang today, and a window into the minds of the different generations.
“The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia.”
Bernard Salt, Demographer & columnist; Partner, KPMG
The ABC of XYZ: Understanding the Global Generations by Mark McCrindle, with Emily Wolfinger. 238 pages. Published by UNSW Press, 2011. RRP $30.00
From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations.
“This book provides many examples of the power of doing good works, the betterment conferred in so many different ways and, on occasions, leading to the saving of lives.”
Tim Fischer AC, Former Deputy Prime Minister
The Power of Good: True stories of great kindness from total strangers by Mark McCrindle. 232 pages. Published by Hybrid Publishers, 2011. RRP $24.95
Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australians, including Jean Kittson, Peter FitzSimons, Tracy Spicer, Father Chris Riley, and many others.
GET IN TOUCHT +61 2 8824 3422 E [email protected] W markmccrindle.com
Your delivery was relevant and focussed, and provided us with an opportunity to hear first hand from young consumers you have researched. Toyota Australia