103/13/08

eComm2008

Operator-friendly VoIP:No longer an

oxymoron

203/13/08

eComm2008

The belief:

303/13/08

eComm2008

VoIP + Mobile Operators =

403/13/08

eComm2008

&

503/13/08

eComm2008

Cellular VoIPx

603/13/08

eComm2008

Why?

703/13/08

eComm2008

Mobile VoIP means voice over data, right?

803/13/08

eComm2008

Wrong!

903/13/08

eComm2008

Doesn’t work technically

1003/13/08

eComm2008

Handset CPUs and memory and batteries not appropriate

1103/13/08

eComm2008

3G ≠ 4G

1203/13/08

eComm2008

Unhappy callers on both ends

Even PTT over data is difficult

1303/13/08

eComm2008

More important: biz doesn’t work

1403/13/08

eComm2008

Reduction in MOUs

1503/13/08

eComm2008

Fill data pipe + destroy voice $$$= unhappy operators

1603/13/08

eComm2008

With iSkoot solution: VoIP + Mobile Operators =

1703/13/08

eComm2008

&

1803/13/08

eComm2008

Why?

1903/13/08

eComm2008

Luke, use the voice(channel)

2003/13/08

eComm2008

Preserve and Increase (high margin) MOUs

2103/13/08

eComm2008

Use voice network for “last mile”

2203/13/08

eComm2008

Use data channel appropriately: presence, buddy list, chat, call set up

2303/13/08

eComm2008

Bring benefits of IP telephony to mobile

Use iSkoot software and SIP gateway to connect to cloud

2403/13/08

eComm2008

Purpose-built trillion$ voice network is pretty darn good for voice

2503/13/08

eComm2008

Proof?

2603/13/08

eComm2008

Skypephone

2703/13/08

eComm2008

“Highly Commended” (i.e. 2nd place)

Best Mobile Handset or Device2008 Mobile Congress

2803/13/08

eComm2008

8 countries10s millions of MOUs

Essential customer acquisition tool

2903/13/08

eComm2008

&

3003/13/08

eComm2008

How ‘bout them Reese’s?

An eComm 2008 presentation –

http://eCommMedia.com for more