sheldon renan's presentation at ecomm 2008
TRANSCRIPT
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sheldon renansheldon renan
vision(+)strategyvision(+)strategy
www.netness.net
[email protected]@gmail.com
n e t n e s sn e t n e s s
why everything wants to be connectedwhy everything wants to be connected
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( what is netness? )
n e t n e s s
Con“netness” characterizes an emerging state-of-being in which connectivity is increasingly ubiquitous…
lives are increasingly entangled.
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( why is this important? )
n e t n e s s
Con connectivity is now the most important source of new opportunity and value.
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( why is this important? )
n e t n e s s
Con connectivity is now the most important source of new opportunity and value.
not networks.not the Internet.connectivity itself.
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( why connectivity? )
n e t n e s s
Conthe more things are connected… • the better things work.
• the smarter things are.
• the safer things are.
• the more opportunity is created for sharing, coordinating and collaborating.
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( what is happening? )
n e t n e s s
Conmore things, people and places are connecting in more ways every day.
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( what is happening? )
n e t n e s s
Conthere are (at least) 5 vectorsof growth for connectivity. the number of networks
the number of connected locations
the number of connected devices
the number of connectable points the ubiquity, frequency and intimacy of connections
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( what changes? )
n e t n e s s
Conas connectivity becomes ubiquitous…systems (networks) become…
fields
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( what changes? )
n e t n e s s
Conas connectivity becomes ubiquitous…networks and lives become…
entangled
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( what changes? )
n e t n e s s
Cona new kind of connectivityis emerging.
we used to talk about 3 states of connectivity
loosely connectedclosely connectedembedded
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( what changes? )
n e t n e s s
Con4th state of connectivity is emerging
loosely connected closely connected embedded entangled
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( what changes? )
n e t n e s s
Conwhen connectivitybecomes ubiquitous
when systems (networks) become fields
when things begin tobecome entangled
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( what changes? )
n e t n e s s
Contwo worlds
the world of atoms
the world of bits
become one
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( what creates the value? )
n e t n e s s
Con
what is the source of connectivity benefits?
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( what creates the value? )
n e t n e s s
Conmetcalfe’s law
reed’s law
the network effect
the externalities effect
the power of collaboration
summation (more data, more points of view)
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( what are we talking about? )
n e t n e s s
Conwe are not just talking aboutconnecting more networks.
we are not just talking about connecting more things over networks.
we are talking about connecting everything.
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The world of short distances that is ignored by infrastructure providers today
Edge-to-edge connectivity continuum: P2P
By DistanceLocal Proximity Global Distributed
IndividualWearable Net
Room Net (Bluetooth®)
House Net (802.11)
Neighborhood Net
Global Net: Skype/Google/etc.
An association of independent peer networks
( slide from John Waclawsky’s talk on the connectivity continuum 2007-08 )
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( what’s the net net of netness? )
n e t n e s s
Conlimit connectivity you decrease safety you decrease capability you decrease opportunity
connect the unconnected you increase safety you increase capability you increase opportunity
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(why are we talking about it? )
n e t n e s s
Conthis is why netness is important.
this is why we can say…
everything wants to be connected
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( where is this useful? )
n e t n e s s
Connetness is a conceptual tool for optimizing product design business models governance.
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( what next? )
n e t n e s s
Conwe need to…
create a taxonomy of connectivity
conduct experiments to validatethe value of connectivity
focus on ubiquitous “drip networks” as much as big pipe broadband
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(final words?)
n e t n e s s
Conteilhard de chardinin THE PHENOMENON OF MAN:
isolation = deathconnectivity = life
that is why
all things absolutely want to be connected
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(final words?)
n e t n e s s
Conthank you
see you on www.netness.net
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Your First Point Goes Here
• Sub-point Number 1• A point beneath it.
• Another point beneath it.
• And a third.
• Sub-point Number 2
• Sub-point Number 3