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Building Your Community Advocacy Program Lessons learned from the SAP Mentor Initiative Mark Finnern SAP Chief Community Evangelist & Mentor Herder

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

Community Advocacy Program!


Entrepreneur and Author Seth Godin in his book Tribes

* 0 in Tribes. We need you to lead us.

Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.*

are SAP’s Tribe

http://www.amazon.com/gp/product/1591842336/ref=cm_rdp_product_img


Engagement!


Local Engagement: 15 SAP Inside Tracks in 2012


Community Members who live:


SAP Mentor John Astill tutors Middle Schoolers to 2nd place at TechEd Demo Jam

https://www.sapvirtualevents.com/teched/embed.aspx?sid=3460


SAP Mentor Magic Foundation!

• Lead by Example • Passion• Constructive in Their Criticisms• Inclusion• Employees double


Community Advocacy Program Goal: Create …


SAP Mentors as Trusted Advisors

Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011


Community Advocacy Program leads to:


Mentors Jamming SAP’s Culture #suithugger Campaign Sapphire / SAP TechEd Madrid

http://www.flickr.com/photos/tags/suithugger/


Community Advocates are :


SAP Mentors: The New King Makers

Picture by Tom Raftery

Who’d have thunk: SAP Mentors the new King Makers

http://redmonk.com/jgovernor/2011/11/17/sap-mentors-the-new-kingmakers-on-developer-relations-community-management-and-co-innovation/

http://redmonk.com/jgovernor/2011/11/17/sap-mentors-the-new-kingmakers-on-developer-relations-community-management-and-co-innovation/

http://www.flickr.com/photos/traftery/5082824975/sizes/z/in/photostream/


Co-CEO Jim Snabe Thanking SAP Mentors for Co-Inventing: SAP HANA One

http://scn.sap.com/docs/DOC-31722

https://connectphl07.sap.com/vdesk/vpn/connect.php3?Z=0,4&fromaxinstaller=1


More to Come ... @sapmentors

mark finnern 2013

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