mark calzaverini affiliate marketing manager at directflights.com
TRANSCRIPT
Mark CalzaveriniAffiliate Marketing Manager at Directflights.com
• Born in Surrey 32 years ago to an Italian father and an English mother
• Attended the University of Surrey, graduated in (BSc) Computing & IT
• Worked in Paris for Pixmania and Easyvoyage
• Worked in Barcelona for Accenture and SEO start-up
• Currently live in London and work with travel start-up Directflights.com while setting up my own company
Enjoy all the good things in life! Travelling, Movies, Cooking, DJ Hero and Cycling
About Me
http://tiny.cc/7vrtkhttp://tiny.cc/kkbvg
About Me
• Reasons for choosing RHUL (or any other university):
• My choice of (Msc) International Management
• How was Royal Holloway helpful? Better understanding of organisations
• Favourite subjects? Advertising and Business Ethics
• Friends
Reputation - Teaching quality - Course content - Campus life - International scope - Resources available - Cost
About MeMy RHUL experience
• Is a subset of Internet Marketing, a.k.a. Performance Marketing
• What is it about? Driving sales through third parties (I place your banner on my site and you pay me)
• Anything from mobile phones, holidays, dating, adult, finance, gaming, to retail
• Different models: CPC, CPA, CPL Also CPM
• Affiliates (Publishers), Advertisers (Merchants) and Networks
• Agencies and technology solution providers
• Other areas to consider within Internet Marketing: Web Design and Creative, SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,Social Media, Mobile, Brand strategy consultancy, Online Reputation Management(tripadvisor example)
About MeAffiliate Marketing
About MeWho Is Using Affiliate Marketing?
About MeMy Day To Day Tasks
27/02/12
• Don’t worry if you don’t know what to do, but do know what you don’t want to do
• There are no right or wrong profiles. If you have the right skills, employers generally just want someone who can do the job well and quickly
• Understand that as a recent graduate you are more likely to start at the bottom of the ladder
• Technology is changing rapidly, this means opportunity
• Money is not as good as banking, but the job is much more satisfying!
• The more IT literate, the better
• Transferrable skills
About MeIs Internet Marketing For You?
• Use the Careers Service at Royal Holloway, you will miss it when you’re gone!
• Read Marketing Week, NMA,Brand Republic + other specialised media in the country of interest (AdAge in the USA, Stratégies in France, etc)
• Ensure your cv and cover letter are tailored to the industry sector
• Work your network
• Use technology - Especially Linkedin and increasingly Twitter, but also visualCV.com
• Stay positive!
About MeJob Hunting Tips
There are ONLY seven ways to get rich:
1. Inherit it2. Marry it3. Invest for it4. Get lucky, the lottery or win it5. Work for a company6. Break the law: Steal, deal or con7. Entrepreneur/Work for yourself
The best way to become wealthy – honestly, ethically, legally and morally – is number 7.
BE AN ENTREPRENEUR AND WORK FOR YOURSELF!
Source: Get Rich Click! By Marc Ostrofsky
About MeWant To Become Rich?
• What Colour Is Your Parachute? By Richard Nelson Bolles
• Great Answers to Tough Interview Questions by Martin J Yate
• The 7 Habits of Highly Effective People by Stephen R. Covey
• How to Get Into Marketing & PR by Annie Gurton
• How To Get Into Advertising by Andrea Neidle
• www.prospects.ac.uk and www.milkround.com for Graduate jobs and Internships
• www.affiliates4u.com for Performance Marketing
• Thank You for Smoking – The best persuasion movie ever!
• Mad Men – Season 5 starting very soon.
Useful Sources
27/02/12
Thank You
merci
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danke
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شکری آپکا
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σας ευχαριστώ