mark trischuk · • customer feedback • usability studies • audience analysis and personas...

Mark Trischuk

I have designed products, services, websites and brands during my 15-year

design career.

Product, UX/UI & Visual Designer

mt

I am an Australian Permanent Resident, originally hailing from Vancouver, Canada. Over the past 7 years, I have

designed 13 products at various web software companies and digital agencies. I have a background in Product, UX/UI and Graphic Design that stretches back to 2000 when I

owned my own graphic and web design studio, partnering with 100 clients.

mt

I attended the University of British Columbia (2003-2006) graduating with a Bachelor of Fine Arts in Visual Art with a secondary emphasis in Psychology. I was Co-Designer of ARTiculate, a student art magazine, and Designer of the

2006 UBC BFA Grad Catalog. I was captain of a recreational volleyball team.

The last 12 years have seen me working as a member of digital teams as a Product, UX/UI and Visual Designer at web software companies, start-ups, design and digital

agencies and consultancies as well as at national and multi-national companies. I have studied interaction design at the

Interaction Design Foundation.

mt

I am a self-motivated, multi-disciplinary designer who understands people, inclusive

design, and design thinking. I have refined my design craft and process over many years. I can

strategise, research, conceive new products, design, and oversee design. I have designed and conducted usability tests and performed considerable research activities for many new

and existing product launches. I have branded 75 companies.

Elegant, intuitive, considered work

mt

I moved to Hobart from Vancouver, Canada with my wife in June 2016 when she began a permanent lecturing

position in Classics at the University of Tasmania. We love living in Hobart and exploring the island of Tasmania

and the cities and regions of Australia.

mt

My product design process has evolved over 7 years from an extension of my way of life, my education, and my diverse range of experience.

My Product Design ProcessSince 2012 I have designed 13 web and mobile products, 11 of which have enjoyed successful launches, and one service design project.

mt

Discovering & Empathising

• User Interviews• Competitor research and analysis• Stakeholder interviews• Customer feedback• Usability studies• Audience analysis and personas

Defining

• Unearthing and crystallising the problems we are aiming to solve.

Ideating

• Creative brainstorming• Key ideas and considerations

• Sticky notes• Sketching

Designing I - Conceptually and Structurally

• Card sorting• Information architecture• User flows• Experience maps• Wireframing• User testing

Designing II - Look and Feel

• Branding and identity design• Visual mockups of user interfaces• Design of visual assets and illustration• Art direction of photography and visual assets

1

An Overview of My Product Design Process

2

3

4

5

DESIGN PROCESS

mt

• InvisionApp prototypes • Communications design• Collateral and apparel design

Implementing

• Assets generation and distribution• Front-end development overseeing (HTML, CSS,

Bootstrap, Javascript) • Content writing

Testing

• Q.A. and usability testing

Launch

• Continue and evolve the ongoing design process• Garner user feedback

7

DESIGN PROCESS

8

6

mt

This case study shows my design process in practice.

Vivi is a SaaS screen share service employing a custom-manufactured hardware box, platform agnostic app, and administrative portal that manages and coordinates all platform activities, users, devices, digital signage, analytics, resources, resellers and more.

Case Study: Vivi Administrative Portal My role was to set the new tone and capabilities for the business through its next-generation administrative portal design.

As a consultant I conducted all research, design and testing for a portal that will set Vivi as a clear industry leader.

mt

Stakeholder Interviews

I conducted several stakeholder interviews with the aim of getting a complete understanding of the workings of the existing administrative portal, which was a rudimentary patchwork built by developers over time never having seen a designer’s touch. I established the aspirations for the next-generation administrative portal, pain points with the current interface and processes, shortcomings in the configuration, features and usability, and a wish list of hopes for the new design.

I interviewed the support analyst and the operations manager, who both use the portal regularly, the chief technology officer who oversees its development, and a junior developer whose work focused on some of the areas Vivi was keen to build out and improve.

PRODUCT DESIGN PROCESS

mt

Existing user interviews, research and feature audit


A boardroom meeting invitational was conducted where nine local IT admins and school administrators who use the main product and existing administrative portal were interviewed as a group about their experience with the administrative portal. From our directed and open discussion we established the manner in which the portal was currently used, major and minor pain points, shortcomings and opportunities, hopeful wish list items and nice-to-haves. The aim was to be a sort of genie and grant them their wishes for a future administrative portal that would satisfy all their hopes and dreams for solving many of the problems they face in their roles at schools.

A full investigation of the existing product and a full feature audit were conducted in preparation for establishing what would be included in the new portal and where there were additional gaps myself and the product team could identify ourselves.

mt

Competitor Research

I spent several days reviewing Vivi’s internal competitor research, and expanded the search into more competing products, and investigations of similar existing products, their marketing materials, feature sets, product update and support communications, and more.

Together, with the Chief Technology Officer, we established the areas to focus on where we would extend the capabilities and product offering in the new administrative portal.


mt

Personas


WHO ARE THEY?

HOW DO THEY FIND INFORMATION?

MAIN GOALS, WHAT DO THEY WANT?

PAIN POINTS

MOTIVATION

• High school students• University students• Business or organisation employees• Age: Teenage, Twenties, maybe Thirties

• Diverse cross section of people otherwise

• Interfaces via the Internet via computers, tablets, phones, and watches• Asking for help from family, friends, acquaintances, co-workers, fellow

students, prayers• Wikipedia

• Library

• To be engaged, to learn, to share their screen to show or be taught• To be accepted• To succeed at school or work• To succeed in finding happiness and fulfilment in life

• Understanding what is shared with them by the teacher or manager• Feeling comfortable requested screen share access and sharing their

work or thinking with the class or organisation

• To succeed socially• To succeed academically• To succeed professionally• To be happy and engaged, stimulated, lost pleasurably in the task at

hand

Five personas were created for the key user categories of Viewer, Presenter, Admin, IT Admin, Super IT Admin, and Staff. Below is the Viewer Persona:

mt

User Journeys


The considerable scope of the user journeys were mapped out in Workflowy, an expandable point/node-based tool, saving considerable time over diagramming with boxes and arrows.

mt

Wireframing 76 screens wireframed


mt

Usability Testing

• I conducted usability testing of the complete Axure wireframe prototype on 4 testing subjects, who joined me in the Vivi boardroom.

• I drafted a script that covered many of the key user journeys. I tested users and recorded their perceptions when using the new admin portal, documenting their pain points and feedback.

• I compiled and organised my results and presented them to the Chief Technology Officer.

• I then incorporated the findings as changes to the wireframes.


mt

High-Fidelity Mockups


28 screens mocked

mt

Outcome

• This project is still in development with a launch date of mid-2019.


mt

This case study shows my product design process in practice.

The Life Story product was conceived to be a “Facebook for Life Stories”. Over 160 unique screens were designed.

Case Study: Life Story Product I handled all research, product, UX/UI, visual design, and testing for this project, from inception to launch, for two years from 2014-2016.

mt

Research & Competitive Research


• I received a brief of basic competitor research and internal research which had been conducted prior to my commencement on the project.

• I expanded the research from Canada into all directly competing products in the United States and Europe, and all similar products on the market.

• I compiled my results and presented them to the major stakeholders.

• I researched all major and minor social media and publishing products on the market, as the Life Story product would contain both publishing and social media elements.

• I completed a feature analysis of all competing products, evaluating any features for integration or expansion and concurrently brainstorming new features to add to our product.

mt

Conceptualising, Brainstorming & Sketching


I conceptualised, brainstormed and took notes on paper and sticky notes, using words, diagrams, low-fidelity designs, and sketches. I filled ten 200-page notebooks.

mt

Personas


WHO ARE THEY?

HOW DO THEY FIND INFORMATION?

MAIN GOALS, WHAT DO THEY WANT?

PAIN POINTS

MOTIVATION

• Middle aged and elderly• Normal to low comfort with technology• High school or undergraduate education

• Desktops, tablets and mobile phones• News websites• Social media like Facebook

• Connect with family at sensitive time• Share memories and milestones• Learn how to deal with loss of a loved one

• Some interfaces are hard to use• Low patience for poorly organised information• Don’t have a place to go for information on grieving and

sharing memories that they feel comfortable with

• Feel better at a sensitive time• Remember loved ones• Connect with family

mt

Experience Mapping


mt

User Flows and Work Flows


USER ACCESS CONTROL BY KEEPER SIGN IN PROCESSMILESTONES / MEMORIES ACCESS

mt

Wireframing


200+ screens wireframed

mt

Usability Testing


• I conducted usability testing at key stages of the wireframe prototype and high-fidelity mockup prototype stages.

• I drafted a script that covers all of the key user journeys. I tested users and recorded their perceptions when using the product, pain points, and feedback.

• I compiled and organised my results and presented them to the stakeholders.

• I then incorporated the changes into either the wireframes or high-fidelity mockups, depending on the phase we were in.

• Usability testing was ongoing, and used both internal employees and outside user test subjects and/or user testing services.

mt

High-Fidelity Mockups and Prototype


150+ screens mocked

mt

Outcome


• Thanks to the success of this product, AdPerfect hired across product, sales, marketing, support, development, and content strategy.

• The product was sold as a white label service to newspaper publishers across the United States and aggregated over one million pageviews per month (2016).

• There are plans to launch the product as a stand-alone product under its own domain worldwide.

• The product continues to be successful. I left the company only because my wife and I moved to Australia when she took a permanent academic position at the University of Tasmania.

mt

This case study shows my service design process in practice on a 2017-2018 project.

Dental 99 brings affordable dentistry to everyone. For a fixed fee of $99 for the most popular dental treatments, anyone can get the dental care at a network of dentistry offices. A team of four designers, we designed a consumer website, consumer platform, dental

Case Study: Dental 99 kiosk (tablet), and dental practice tablet software the dentists use.

With the research and user journeys completed before I arrived, I contributed the interaction design for the entire project, and much of the visual design, including the branding of the company.

mt

Research, Personas and User Journeys

Research, Personas and User Journeys were completed by a junior UX designer and the head of design before I joined the project.

SERVICE DESIGN PROCESS

mt

Branding & Identity

With a background in branding & identity design and graphic design I was asked to create a new logo for the Dental 99 project. This is the final logo.

I referenced the brand research and stakeholder interviews to conceive a logo that would competitively and suitably situate Dental 99 in the marketplace.


mt

Wireframing


82 screens wireframed

mt

Usability Testing

• I conducted usability testing of the complete wireframe prototype on 6 testing subjects.

• I drafted a script that covers all of the key user journeys. I tested users and recorded their perceptions when using the service, documenting their pain points and feedback.

• I compiled and organised my results and presented them to the internal and client stakeholders.

• I then incorporated the findings as changes to the wireframes.


mt

High-Fidelity Mockups and Prototype


mt

Outcome


• This project is still in development with a launch date of some time this year.

Please view my full portfolio of digital work at www.trischuk.com.

mtmt

If you are looking for an experienced and inspired Product Designer, I am excited by the opportunity to work with you and your team

to conceive and design cutting edge products that people love to use.

mtmt

RESUMÉ

Mark Trischuk28 Waterloo Crescent, Hobart, Tasmania, 7004 Australia0451 229 662 - MobileDesignofthings - [email protected]/in/marktrischukwww.trischuk.com (Portfolio)Australian Permanent Resident

CONTACT

Product designer with 15 years of experience working on a broad range of projects which have included product design, service design, user interface design, user experience / interaction design, and visual design. Latest endeavours include as UX/UI and Visual Designer at two digital agencies and as a Product and UI/UX designer at a web software company spearheading the design for multiple products. Creative professional with a proven track record of designing compelling products, websites, brands, and communications design materials that are effective and competitive in the marketplace.

PROFILE AND PROFESSIONAL STRENGTHS

mtmt

EXPERIENCE August 2016 - April 2017: UX/UI and Visual Designer, Ionata Digital, Hobart, AustraliaLead designer on 26 projects including the new LINC Tasmanian State library website, the new TasTAFE homepage, the eBeacon education platform, the Tourist Tracer web application, the Eco Home Guide web product, the Anglicare Tasmania Intranet and many more notable projects from throughout Australia.

July 2014 - May 2016: Product and UI/UX Designer, AdPerfect, Vancouver, CanadaResponsible for the design of 6 major products, all of which were launched successfully in their markets: Real Estate, Life Story, Jobs, Automotive, Retail Ads, and Classifieds. Led the re-brand of AdPerfect and designed the new logo, collateral materials, and brand guidelines. Products I designed for AdPerfect are used by millions of people.

February 2013 - August 2013: Designer, Eggbeater Creative, Vancouver, CanadaWorked on graphic design for print and branding projects and on user interface design projects for the web at this design and digital agency.

EXPERIENCE August 2018 - September 2018: UX/UI Designer, Wipro Digital, Melbourne (3 month contract engagement)Worked as designer under the leadership of Garry Miller, Stategic Design Director. Facilitated design thinking workshops, worked on presentations and pitch decks for new business proposals, conducted in-store mystery shopper research at several high profile telecommunications stores. Engagement was cut short due to loss of client I was brought on for.

April 2018 - July 2018: UX/UI and Visual Designer, Vivi, Melbourne (3 month contract)UX re-design of SaaS product admin portal for industry leading screen share software geared towards education sector (Vivi.io).

September 2017 - March 2018: UX/UI and Visual Designer, Technocrat, Sydney, Australia (Remote)Contract designer focusing on UX/Interaction Design and UI/Visual Design on a large service design project with several touch points, including a website, a kiosk, and an tablet/mobile app. Also designed government and private sector website projects.

EXPERIENCE September 2009 - February 2010: ProductSpecifications Writer, D3 Security Management, Vancouver, CanadaWrote functional specifications documents for their web security software product translating requirements for software upgrades from Business Analysts to Software Developers.

Feb. 2008 - June 2008, Sept. 2008 - Dec. 2008, February 2009 - April 2009: Flash Developer, TELUS, Vancouver, CanadaWorked with a team of contract developers on an internal flash/flex project emulating cell phone functionality on the full suite of Telus (a major Canadian telecommunications company) mobility products.

November 2006 - January 2008: User Interface Designer, Best Buy Canada, Vancouver, CanadaWorked on the MCCP (Multi-Channel Cross-Platform) project re-designing the Futureshop.ca website. Responsible for the design of mockups for the Store Locator, Search Results, and My Account sections. Assisted the production team with webpage designs, flash animated banner ad designs, and in-store kiosk animations.

EXPERIENCE September 2011 - November 2012: UI/UX Designer,DecideOnline, Vancouver, CanadaUser interface, interaction and user experience design for a startup with an embeddable voting-based discussion widget product. Instrumental in the product design. Developed a print and advertising campaign.

September 2010 - March 2012: Design and MarketingConsultant, InvestmentPitch.com, Vancouver, CanadaRecommended and implemented website changes and upgrades, improved search engine optimization, created email marketing campaigns, proliferated web media and video content, designed and maintained social media presence, created wireframes, flowcharts and mockups fornew website.

February 2010 - December 2011: Web InterfaceDesigner, Gravit-e Technologies, Vancouver, CanadaDesigned the website interface for the new Gravit-e website and blog. Designed interfaces for existing and new clients. Redesigned the entire proprietary content management system interface improving the usability and making it much easier to use.

mtmt

mt

TECHNICAL EXPERTISE

Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Bohemian Sketch, Balsamiq, Axure, Acrobat Professional, Microsoft Office Suite

HTML5, CSS3, Bootstrap, Wordpress

EDUCATION 2013 - Present - Interaction Design FoundationCertificates in User Experience Design and Interaction Design. Local Leader of Hobart, Australia group. Previously Country Manager for Australia and Local Leader of Vancouver, Canada.

2003 - 2006 - University of British ColumbiaBachelor of Fine Art Degree with a major in Visual Art with a secondary emphasis in Psychology.

PERSONAL INTERESTS

In addition to interests in art and design, enjoys sports including volleyball, squash, tennis, as well as yoga. Also enjoys film, independent and jazz music, east and west coast swing dancing, and reading about philosophy, psychology, history, and current events.

EXPERIENCE July 2005-August 2005: Web Design Instructor, Vancouver Career College, Vancouver, CanadaInstructed a dozen students on HTML coding and web design with Dreamweaver at the Vancouver Career College.

1999 - present: Freelance Product, UX/UI & Visual Designer, Vancouver, Canada and Hobart, AustraliaFreelance designer successfully partnering with over 100 clients (small to medium sized businesses) focusing on corporate identity design, graphic and communications design, and user interface / user experience design.

mt

mt

REFERENCES Garry MillerStrategic Design Director, Wipro Digital+61 466 025 [email protected]

Ian ShrimptonChief Technology Officer, Vivi+61 (0) 422 063 [email protected]

Anand VasanCEO, Technocrat+61 1300 830 [email protected]

Martin AndersonManaging Director, Ionata Digital+61 03 6231 [email protected]

Alix CoteDirector of Products, AdPerfect+1 604 520 [email protected]

mark trischuk · • customer feedback • usability studies • audience analysis and personas...

Documents