maritim hotels: an outstanding financial year in 2017€¦ · achievements itb berlin / bad...
TRANSCRIPT
Well placed: Maritim Hotels have demonstrated excellent business development and achieved high guest scores for first-ratequality of service and extensive hotel refurbishment like here in Munich.
Mar 07, 2018 09:00 CET
Maritim Hotels: An outstanding financialyear in 2017
Further increase in turnover in Germany / Hotel group winsseveral accolades for its achievementsITB Berlin / Bad Salzuflen, Germany. 2017 was an exceptionally good financialyear for Maritim Hotels, with highlights including a significant increase inturnover in Germany, further successful hotel renovations and no less thanthree prestigious awards: “The company’s positive performance clearlydemonstrates that we have embarked on the right course with our drive tomodernise and our major reorganisation of sales”, said Dr Monika Gommolla,
owner and chairwoman of the Maritim Hotels supervisory board. “There arealready indications that this positive and consistent trend will continueduring the 2018 financial year”, she added.
Maritim in Germany
Maritim’s gross operating profit (GOP) in Germany increased to 139.2 millioneuros during 2017, compared with 131.6 millions euros in the previous year,with a higher average room price of € 100.62 (€ 97.86 in the previous year) aswell as a higher occupancy rate of 65.3 percent. (Compared with 63.5 in theprevious year).
These figures reflect the extremely positive feedback received fromcustomers, which was confirmed with the award of three prestigiousaccolades last year.
Brand trust: Maritim ahead of the field
Maritim claimed the top spot in the premium hotels category in the magazineWirtschaftsWoche’s trust ranking. For the fourth year in a row, the consultancyfirm ServiceValue surveyed more than 275,000 customers about the brandsand industries they trust the most.
A total of 972 companies from 77 sectors were rated and, according toWirtschaftsWoche, the results were compiled exclusively from the answers
given by real customers of the companies in question.
Top trainer: Maritim achieves a 5-star rating
For the survey carried out by the talent platform Ausbildung.de, HRspecialists and the business magazine Capital questioned around 12,000businesses about their trainee-mentoring programmes. Maritim Hotels wasone of 234 companies to attain an excellent score of four or five stars and tobe named “Top Trainer”.
Maritim honoured with “Best Service Quality 2017/18”award
In the “Hotels -up to and including Premium”category, Maritim Hotelsachieved the accolade of “Best Service Quality 2017/18”from both TESTBILDmagazine and the statistics portal statista. In this customer survey, hotelswere ranked according to their accessibility, customer service,communication, professional expertise, range of services, andcustomers’willingness to recommend them. Commenting on this, GerdProchaska, Chief Operating and Human Resources Officer at Maritim Hotels,said: “The most important people in our business have given their verdict–our guests.”
Maritim Hotels worldwide: Increase in turnover
The total turnover for all hotels under the Maritim brand name also grewcompared with the previous year, from 454.8 million euros to 472.2 millioneuros. A particularly positive trend emerged in the “Turkish Riviera”/ Belekregion. In contrast, there has been no significant increase in booking volumesin the Egyptian holiday regions. Maritim operates hotels solely underfranchise or management contract in Egypt and Turkey.
Maritim Resort & Spa Mauritius
The Maritim Hotels in Mallorca, Tenerife and Mauritius again achievedparticularly pleasing results and are set to continue their outstandingperformance.
Poland
The expansion in the European region in particular is being driven by newhotel projects. This can be seen in the Polish port city of Szczecin, whereplans are in place to develop a new Maritim Hotel comprising 458 rooms andsuites. The contract for this will be signed at the ITB and the hotel is due toopen in 2021. Maritim’s portfolio will be enhanced by the Maritim Hotel inSzczecin, which will be run on a franchise basis.
The NetherlandsStart of construction in Amsterdam
With 579 rooms and suites and meeting facilities for over 4,000 people,construction of the largest Maritim Hotel and, at the same time, the largestconference hotel in the Netherlands, is currently underway.
Maritim Hotel Amsterdam (c)Team V - visualisation by Zwartlicht
With 34 floors, this 4-star-plus hotel will be the tallest in the city. Guests willenjoy magnificent views of the old town and the city's famous harbour, aswell as exquisite cuisine, ranging from Asian specialities to fine dining andViennese-style coffee-house specialities. The hotel is due to open in 2020.
ChinaMaritim launches WeChat mini programme
At present, three hotels represent Maritim on the Chinese market. The fourthMaritim Hotel will open in Hefei in 2019, with 335 spacious rooms and suites,and a diverse range of conference and events facilities.
Maritim is now the first German hotel chain outside China to launch theWeChat mini programme in conjunction with its Chinese partners “Qyer.com”-
the largest travel platform in China, and “tencent”-China's largest internetcompany.For millions of Chinese, WeChat is now at the heart of all theironline activity, with the messenger service averaging more than 960 millionusers per day.
“This new feature in all Maritim Hotels is significantly improving the servicewe offer to our Chinese guests”, explained Roland Elter, Chief CommercialOfficer (CCO) at Maritim Hotels. Above all, Elter says that the WeChat miniprogramme should stimulate incoming business. “We can see hugeopportunities here to further raise the profile of Maritim Hotels amongChinese tourists and business travellers.”
Conclusion
Prospects are therefore good, and the outlook is also positive in the run-up toMaritim’s 50th anniversary in 2019: “We are honoured by the high levels oftrust customers have in the Maritim brand. As an owner-managed Germanhotel group, this confirms our strategy of providing top-quality service, warmhospitality and reliability. Above all, our quality standards are guaranteed byour firm commitment to training. Being recognised as one of the best trainingproviders in Germany is evidence of this”, summarised Gerd Prochaska,Maritim’s CEO, adding: “We are therefore optimally placed for the future andfor further growth.”
The Maritim Hotelgesellschaft is Germany’s largest owner-managed hotelgroup, and the company’s nationwide hotel network is represented by hotelsin six countries overseas: Mauritius, Egypt, Turkey, Malta, Spain and China.The group’s ongoing expansion continues to strengthen its position withinthe European first-class hotel industry.
