Marisa Manheimer, 6/26/2001

Product Reviews Function

Who are we and what do we do?? Transactional & Relationship Reviews & Performance teams reside in CPG reporting to Kevin Kettler The labs manage the process of benchmarking, building, and shipping systems for media evaluation purposes

(ie.. PC Magazine, PC Week, NY Times).

Reviews Process is cross-functional, cross-LOB, and global

What do we need? A global reporting tool to track media coverage

Why Detailed Method Needed to Track Review Results? OOC monthly meetings, Close the Sale, Customer Briefings, Direct Mail/TV Ability to measure ROI Determine how much to invest globally in program

How do we track media coverage now?? Americas uses the already launched reviews reporting tool on inside.dell.com EMEA, AP, Japan are more dependent on agencies and rely on e:mail

Reviews Reporting tool is currently not for external use (agencies)

How can PG IT help? Take current Reviews Reporting Tool and support launch in EMEA, AP/Japan Assist in enabling external agency access to tool Fix bugs discovered in past year

Marisa Manheimer, 6/26/2001

Impact to Business

Financials – Rating TBD Without launching tool:

Direct Savings – Outside Agency fees for data collection, tracking, distribution

Indirect Savings (Scaling)– Increased efficiency . Customers directed to web site vs. PR preparing numerous reports

Cost Avoidance– Outside Agency fees for data collection, tracking, distribution

Strategic Impact – Rating 1.5 U.S. is working with current tool; Not able to run global business without re-launch

Globalization …share best practices (all Business units, all regions) Improved access to reviews data to satiate business needs in all LOBs crossing several departments Regions have been trained on the tool and are awaiting tool’s delivery!

Business Risk – Rating 1.5 Process & Tool exists in U.S.---No process globally; awaiting tool launch

Can’t measure ROI without tool, regions are too segmented to get info No clear picture on how best to invest in regions.are we throwing millions of dollars away?

Technical – Rating 1 (provided by Rance)

IT/Scoping – Rating 2 (provided by Rance)

IT scopes as 3 months worth of work for DB analyst

Marisa Manheimer, 6/26/2001

PR Product Reviews Reporting Tool

http://webapps01.us.dell.com/news2use/prodreview/reporting/

Searchable Front Page Inside a record