mariebeth santiago cruz - work portfolio

7/25/2019 Mariebeth Santiago Cruz - Work Portfolio

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PORTFOLI

EVENTS, ADMINISTRATION, MARKETING AND BRAND BUILDING PROJE

By: Mariebeth Santiago


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2015

EVENTS COORDINATOR

ZOOM ARTISTIC CONTRACTING LLC

ABU DHABI UAE


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RockThat

Love Concert

Rock That Love Concert was a Filipino

Music Festive held on DU ARENA Yas Island

Abu Dhabi in February 2015.

Famous Filipino Music Icons from all type of

music genre gathered and performed for

thousands of Filipinos in UAE.

The concert was a success through intensive

marketing and publicity using all types of

publicity such as Social and Broadcast

media, newsprints (newspapers/magazines)

and marketing prints (flyers/posters). Not to

mention cross promotions with sponsors.


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M RKETING and PUBLICITY

PRINT ADVERTISEMENTS

RADIO ADVERTISEMENTSPRINTED MARKETING MATERIALS

ON GROUND and Door to Door FLYERING

ONLINE MARKETING

WEBSITE

SOCIAL MEDIA (FACEBOOK, TWITTER and INSTAGRAM)

PUBLIC RELATIONS

ARTIST SOCIAL MEDIA NETWORKS

EMAIL BLAST (Ticket Masters, YAS Island Employees and Zoom Artistic

Database)

CSR (Community Social Responsibility)


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WEBSITE

www.rockthatlove.com

Marketing and Publicity
http://www.rockthatlove.com/http://www.rockthatlove.com/


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Twitter was mostly the artist platform posting updates on what preparation the

doing for the Rock That Love Concert.



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ARTIST SOCIAL

MEDIA



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ARTIST SOCIAL MEDIA


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ONLINE MARKETING AND PUBLICITY



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BROADCAST ADVERTISEMENTS AND PROMOTIO

130 x 30 sec spot at TAG 91.1 Radio Station and artist on air pre in

File at the CD File at the CD


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PRINTED MARKETING MATERIALS

FLYERS (1,000,000 pcs distributed by KFC, Pizza Hut, on street and other loc

establishments)


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PRINTED MARKETING MATERIALS

A team of Filipinos was contracted to distribute flyers on streets a

door to door.


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PR RELEASES


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PR RELEASES


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PR RELEASES

Press Conference was attended by major publications such us Gulf News

The National and Khaleej Times; along with other Filipino Publications in UA


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CSR(COMMUNITY SOCIAL

RESPONSIBILITY

ZOOM ARTISTIC gave complimentary tickets to Filipino women laborers th

charity organization called Feel Great Helping to attend RTL concer


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SNAPSfrom the ROCK THAT

LOVE Concert


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LOVE Concert


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Karylle

Rico Blanco

Parokya

Ni Edgar

Sitti

MYMP


LOVE Concert


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2010-2014

EXECUTIVE ASSISTANT/ADMINISTRATION OFFICER

JOIE DE VIVRE INTERNATIONAL INSURANCE BROKERAGE LLC

ABU DHABI UAE BRANCH


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EXECUTIVE ASST./

ADMINOFFICER

I started as the Executive Assistant of

the General Manager in 2010 until

2012. In 2012 the company

promoted my position to Admin

Officer which handles the office

administration and Accounts

(receivable.)

I have contributed to the development

of the FMS (Financial Management

System) of the company through

pointing out the errors and

weaknesses of the system. I also

created the filing system of the

branch.

DUTIES AND RESPONSIBILITIES:

Main contact point between Head Office and B

General Managers support in all aspect of his

Accounts receivable (payment and commission

Maintain Financial Management System throu

businesses, this includes New Insurances, End

& Reinsurance.

Provides Administrative support to the underwinformation in making quotation slips.

Modify, update and process existing Policies an

Dealing with all classes of claims on-behalf of t

Claim reimbursements from the Insurance Co.

Document Controller. Manage the clients reco

effective filing system.

Coordinate with the client and Insurance Co. fo

the Renewal and issuance of Policies.

Manage the branch operations in administrativ

Provides guidance and training to colleagues, rAdministration & Correspondence with the cl ie

Companies.

Follow up collection of commission receivable

Provide monthly and yearly production reports

Commission as per Class of Insurance along w

and analysis from previous year.

Coordinate with local bodies regarding day to to

office.


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2007-2010

MARKETING AND BRAND ASSISTANT

STAR PAPER CORPORATION DIVERSIFIED PRODUCTS DEP

QUEZON CITY PHILIPPINES


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MARKETING and

BRAND BUILDING

PROJECTS: RETAIL

Victorinox Swiss Army knives, Cutting Edge

Shop & Bicycle Cards USA are the three

main brands that I have handled the

marketing and brand building at Star

Paper Corporation. The said brands are

exclusively distributed to the Philippine

market by Star Paper Corporation.

Marketing Plan and its execution are all

handled by me.


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The pioneer brand of the original

Swiss army knives.


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PRODUCT DISPLAYS

All elements of the

product displays

was designed and

conceptualized by

based on trend and

in accordance to

the standards

approved by the

principal supplier.

PRODUCT DISPLAYS


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B2C PROMOTIONS

B2C PROMOTIONS


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B2C PROMOTIONS

B2C PROMOTIONS


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B2C PROMOTIONS


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CROSS PROMOTIONS


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EVENTS ANDEXHIBIT

The said exhibit is the top annual exhibition for corporate gifts. Victo

participated and highlighted its whole range of products. The objective was

base with former clients and to tap new accounts.

EVENTS AND EXHIBIT


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EVENTS ANDEXHIBIT

BRAND BUILDING


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BRAND BUILDING(ADS AND PR EFFORTS)

COMPANY AND PARTNERS COLLATERALS


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COMPANY AND PARTNERS COLLATERALS

Corporate

customers. A

to distribute th

Target recipie

and related in


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The brand trusted by professional

card players since 1885.

PRODUCT DISPLAYS


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PRODUCTDISPLAYS

B2C PROMOTIONS


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B2CPROMOTIONS

B2C PROMOTIONS


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B2CPROMOTIONS

These are mock up poker chips t

customers will find in each Bicyc

At the back of it are prizes rangin

different amount of gadgets and

CROSS PROMOTIONS


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CROSSPROMOTIONS

BRAND BUILDING


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BRANDBUILDING

PREFFORT EVENTS


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A store that carries unique gadgets, tools and hobbies for big

boys. Cutting Edge is Your Men Lifestyle Destination..

STORE LOCATIONS


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STORELOCATIONSCutting Edge has four outlets located at premium locations and high end malls in the

Philippines. When I joined the company Cutting Edge was just a proposal. Through hard

work from a team of brilliant marketing and sales, we managed to build a store thats

unique enough to create buzz in the hobbyist circle of Philippines. I managed the store

marketing, promotion and sales.

CUTTING EDGE Trinoma Mall

CUTTING EDGE SM Me

STORELOCATIONS


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CUTTING EDGE SM Mall of Asia

CUTTING EDGE Greenb

B2C PROMOTIONS


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B2CPROMOTIONS

BRAND BUILDING


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BRAND BUILDING

The bran

Cutting E

to print a

only. The

product

interview

broadca

radio pro


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2006-2005

MEDIA RELATIONS /EVENT COORDINATOR

ALLIANCE PROTG CAMPAIGNS

ORTIGAS CENTRE PHILIPPINES


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Media Relations

EventCoordinator

As a media relations officer

and Event coordinator at

Alliance Protg Campaigns

Inc. (now known as Protg

Communications) I had a

chance to work withprestigious local and

international

brands/companies.


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2005-2003

MEDIA RELATIONS OFFICER

AGATEP ASSOCIATES INC.

ORTIGAS CENTRE PHILIPPINES


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Media Relations

Officer

As a media relations officerat Agatep Associates Inc.

(now known as Grupo

Agatep) I had a chance to

work with prestigious local

and internationalbrands/companies.


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FREELANCE

WORKS

ABU DHABI UAE

GRAPHIC DESIGNS M


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GRAPHIC DESIGNS M


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GRAPHIC DESIGNSPROM


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GRAPHIC DESIGNSPROM


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