What’s the difference between selling your home or failing to do so? The details. Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents, at Intero Real Estate Services no detail is overlooked.

Who you work with in today’s market matters. With a proven track record, the right skill set and years of experience, Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done.

Table of Contents

The Intero Story

Who is Intero

Our Sales Approach

Our Marketing Approach

Marketing & Advertising

The Intero Story

Before Silicon Valley was duly named, its history as the hotbed of innovation was well noted. Our catchy moniker reflects the giants of technology who line the corridors of Cupertino, Mountain View, Menlo Park, Palo Alto, and Sunnyvale, the wave of progressive firms that have shaped electronics, e-commerce and social interaction all call this place home.

In its truest form, innovation knows no boundaries. It isn’t contained by market or economic trends. Silicon Valley is where everyone gathers at the water cooler of progress, questioning why can’t things be better.

It’s from that fountain that the founders of Intero drank.

It was 2002. Silicon Valley was mired in the dot-com bust affecting all corners of the technology sector. As a result the local real estate market grinded to a halt. In true Silicon Valley spirit, that was the exact, perfect moment to launch a startup real estate brokerage.

Intero’s desire wasn’t to be like all other brokerages. Not only were we committed to providing our residents and neighbors a service that heralded the very nature of where we live, we owed it to our new neighbors, recruited from all over the world to come and work for many of the most creative, progressive companies on the planet.

Powered by an entirely new technology platform, backed by a solid investment, lead by a team of real estate veterans who were all born, raised and weaned right here in the Silicon Valley, Intero Real Estate Services was born.

While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent effects on the market and economy were well documented. For us, this singled a moment in time to do what we do best - invest in our company and innovate further.

Over the past seven years, against the pressures of a challenging market, we continued to advance our training programs, update all of our technology, grow our brand into other markets and build a luxury sub brand.

We did all this because this is who we are.

In 2014, in the truest spirit of Silicon Valley, we were acquired by HomeServices of America, Inc., a Berkshire Hathaway affiliate and one of the most respected names in the business.

In a way, this is simply part of the unique and wonderful story so many great companies encounter from this area. But more importantly, it is the obvious next chapter that plays to the innovative spirit that birthed us, nurtured us and took us from start-up to established.

True to our nature and intent, through this acquisition, we have retained our Intero name, which has become synonymous with the top agents in the business and our regard for the communities we serve.

For over 12 years, agents have trusted Intero with their career and our clients with the biggest transaction of their lives. We take that seriously. Our founders are still here willingly running our company just as they always have done.

So while nothing changes, everything will continue to transform when it comes to progress, innovation and servicing our clients.

Just as it always has.

Who is Intero?

Guided by principles of trust, respect and integrity, we empower people to achieve their dreams.

Our Vision & Values

IntegrityCompassionLoyaltyCommitmentTeamProfessionalismEnthusiasmCompetency

Innovation & EntrepreneurshipOpen CommunicationFriendshipFunFocusSelf ControlConfidence

Get To Know Us Online www.facebook.com/InteroRE

www.pinterest.com/InteroRE

www.theinteroreserve.com

www.facebook.com/InteroPrestigio

www.twitter.com/InteroRE www.interofoundation.org

We believe in giving back to the communities we serve. The Intero Foundation has collected over $3.5 million in donations from Intero agents and employees, securely endowing over $1 million while giving over $3 million in grants to nonprofit organizations that support children in need.

Intero Helps the EnvironmentIntero is a Certified Green Business. By providing more space and opportunity to recycle and less space for trash, our offices are able to reduce its trash output by more than 35%.

Our EcoBrokers are equipped with additional energy and environmental information and tools that help them provide added value to all of their real estate transactions. EcoBroker training informs our agents on the newest topics in real estate, such as green home certification programs and provides real solutions for issues that may arise during real estate transactions.

Office LocationsCALIFORNIA

Northern California

Alamo3200 Danville Blvd.

Suite 100925.831.8057

Arbuckle306 5th St.

530.476.3001

Brentwood - Downtown651 First St.

925.516.9090

Brentwood - Garin Ranch8640 Brentwood Blvd.

Suite D925.634.1116

Campbell1865 Winchester Blvd.

Suite 200408.879.7270

Carmel-By-The-SeaLincoln Ave, between 5th and 6th

831.233.5148

Castro Valley3185 Castro Valley Blvd.

510.886.1100

Cupertino10275 N. De Anza Blvd.

408.342.3000

Discovery Bay1540 Discovery Bay Blvd.

Suite B925.634.1111

Dublin7950 Dublin Blvd.

Suite 104 925.230.0960

El Dorado Hills4364 Town Center Blvd.

Suite 120916.358.8631

Folsom Lake1360 E. Natoma Street

Suite 130916.303.4545

Fremont - Mission43225 Mission Blvd.

510.651.6500

Gilroy790 First Street408.848.8400

Grass Valley170 E. Main Street

530.615.0110

Hayward77 Jackson Street

510.690.1700

Hollister800 San Benito Street

Suite C831.637.2112

Livermore187 South J. Street

925.371.6500

Los Altos496 First Street

Suite 200650.947.4700

Los Gatos518 North Santa Cruz Ave.

408.357.5700

Markleeville-Alpine County14831 Hwy 89530.694.2794

Menlo Park807 Santa Cruz Ave.

650.543.7740

Milpitas248 Hillview Drive

408.956.2950

Milpitas - Hillview848 N. Hillview Dr.

408.228.8200

Milpitas - NHA200 Serra Way

Suite 44408.684.5000

Morgan Hill175 E. Main Ave.

Suite 130408.778.7474

Penn Valley11434 Pleasent Valley Rd.

530-432-3353

Placerville990 Marshall Way

Suite B530.303.4044

Pleasanton5960 Stoneridge Dr.

Suite 101925.621.6200

Rocklin3175 Sunset Blvd Suite 103

916.624.0767

Sacramento460 Drake Circle916.204.9493

Sacramento - Central4100 Folsom Blvd.

916.743.7225

Salinas221 Main Street

Suite 201831.594.7897

San Carlos1250 San Carlos Ave.

Suite 102650.622.1000

San Francisco1700 Montgomery St.

Suite 101415.266.7500

San Francisco - Sunset1788 19th Avenue

415.242.8177

San Jose - Almaden5580 Almaden Expressway

408.754.9500

San Jose - Alum Rock2254 Alum Rock Ave.

408.258.1111

San Jose - East Valley2110 Story Rd.

Suite 100408.937.2300

San Jose - Evergreen 2230 Quimby Rd

408.528.7800

San Jose - Silver Creek5609 Silver Creek Valley Rd.

408.574.5000

San Jose Willow Glen - Lincoln Ave.

2061 Lincoln Ave408.445.3600

San Jose - Willow Glen1567 Meridian Ave.

408.979.5900

San Mateo1100 Park Place

Suite 100650.931.8300

Santa Clara499 Aldo Ave.408.844.8440

Santa Cruz2222 East Cliff Drive

Suite 150831.464.5310

Saratoga12900 Saratoga Avenue

408.741.1600

Tracy18 West 11th St.

209.229.8882

Union City32145 Alvarado-Niles Rd.

Suite 101510.489.8989

Vacaville6906 Pleasants Valley Rd.

707.249.2226

Walnut Creek2085 N. Broadway

Suite 400925.812.3350

Woodside1580 Canada Lane

650.206.6200

Southern California

Corona1325 Corona Pointe Court

909.477.7690

Downey8255 Firestone Blvd

Suite 200562.861.7242

Huntington Park3642 E. Florence Ave. 

323.786.0826

Rancho Cucamonga10803 Foothill Blvd.

Suite 110909.900.5855

San Diego - Chula Vista900 Lane Ave.

Ste 126619.420.9500

San Diego - El Cajon220 West Main Street

Suite 102619.402.1101 x100

San Dimas160 E. Via Verde909.453.3213

Valencia28225 Newhall Ranch Road

661.702.0188

Ventura County44 Palm Drive805.244.5555

Yuba City868 Richland Rd.

530.790.7000

1-15

ALABAMA

Huntsville7531 Bailey Cove Rd.

Suite A256.533.8388

ARIZONA

Scottsdale10565 N 114th St

Suite 107480.338.0501

NEVADA

Minden/Gardnerville1362 US HWY 395 South

Suite 112775.783.5330

Reno65 Foothill Road, Suite 2

775.825.1178

COLORADO

Evergreen29029 Upper Bear Creek Road

303.670.3232

Golden14143 Denver West Parkway

Suite 100303.670.3232

TENNESSEE

Murfreesboro3173 S Church St.

615.278.1700

TEXAS

Austin2800 West 45th Street

512.784.5111

Houston2800 Kirby Drive B242

713.568.2389

Houston - Cy-Fair9525 Huffmeister Rd.

281.916.1227

INTERNATIONAL

ASIAHong Kong

One IFC 20/F, Central H.K. + 852 39606485

Shanghai300 Huai Hai Zhong Road

+ 86 135 0195 9809

As a member of Luxury Real Estate all Intero listings more than $1 million are automatically syndicated to LuxuryRealEstate.com.

LuxuryRealEstate.comWebsite Demographic Annual House-Hold Income: $500,000 or more – 22.6%Average HHI - $368,571

Education: College Grad – 66.3% Masters – 19.1% PHD – 13.9%

Average Value of Primary Home: $1,202,428Average Percentage of Users Owning 2nd, 3rd, or 4th home: 57%

Luxury Connection

WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

LUXURYREALESTATE.COM ONLINE REACHReach the most people in your target demographic.

- Access to the world’s largest database of for-sale luxury properties from around the world

- “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years.

- Ranked #1 luxury real estate site by The Luxury Institute LLC

- Webby Award Honoree

- #1 organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, luxury developments”, and many more

*Actual numbers provided by Google Analytics.

MAY WEBSITE STATISTICS*

PAGE VIEWS VISITOR SESSIONS

Daily 137,314 6,935

Monthly 4,130,129 199,225

OTHER STATISTICS

Active Listings on LuxuryRealEstate.com .................56,309

Average Residential Listing Price ......................$2,221,711

Number of Countries with Active Listings .......................62

Total Dollars on LuxuryRealEstate.com ....$124,275,820,925

Total Visiting Countries 208

TOP 10 VISITING COUNTRIES

United States

Canada

United Kingdom

Australia

Sweden

Germany

Italy

France

Spain

Mexico

34,975

15 ,83814,413

12,349

6,395

P r o P e r t i e s o v e r $ 1 M i l l i o n

luxuryrealestate.comchristie ’scb previews sotheby'sluxuryportfolio

WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

LUXURYREALESTATE.COM ONLINE REACHReach the most people in your target demographic.

- Access to the world’s largest database of for-sale luxury properties from around the world

- “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years.

- Ranked #1 luxury real estate site by The Luxury Institute LLC

- Webby Award Honoree

- #1 organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, luxury developments”, and many more

*Actual numbers provided by Google Analytics.

MAY WEBSITE STATISTICS*

PAGE VIEWS VISITOR SESSIONS

Daily 137,314 6,935

Monthly 4,130,129 199,225

OTHER STATISTICS

Active Listings on LuxuryRealEstate.com .................56,309

Average Residential Listing Price ......................$2,221,711

Number of Countries with Active Listings .......................62

Total Dollars on LuxuryRealEstate.com ....$124,275,820,925

Total Visiting Countries 208

TOP 10 VISITING COUNTRIES

United States

Canada

United Kingdom

Australia

Sweden

Germany

Italy

France

Spain

Mexico

34,975

15 ,83814,413

12,349

6,395

P r o P e r t i e s o v e r $ 1 M i l l i o n

luxuryrealestate.comchristie ’scb previews sotheby'sluxuryportfolio

Total Visiting Countries:

208

Top Visiting Countries

Our Sales Approach

The Selling ProcessInitial Consultation Establish Time Frames• Agency services• Market conditions• Determine market price• Agency relationship

Open Escrow• Coordinate opening of escrow with title agent• Order preliminary title report

Home Reports / Inspections• Natural hazard Disclosure• Envirocheck• Applicable inspections (home/pest/pool/etc.)

Disclosures• Supplemental seller checklist• Earthquake hazards report• Insurance disclosure• Statewide advisory

1

The Selling ProcessMarketing • Enter on MLS• Send out office email notice• Schedule open house• Put property on broker tour• Order property flyers• Initiate internet marketing plan

Report/disclosure review• Read and review all reports and disclosures to

prepare for review with client• Review reports and disclosures with client

Review offers• Review offers with seller• Prepare counter offers• Verify contingency periods• Verify loan rates with lender

2

The Selling Process3Initial Escrow Period • Submit contract to escrow officer• Report pending sale to MLS• Confirm that buyer has received

all disclosures• Place sale pending sign on

property• Record contingency dates• Coordinate buyer inspections Transaction Review• Ensure all disclosures docs are

signed properly• Ensure buyer has received all

pertinent document/reports• Confirm loan approval conditions

and document delivery timelines

Contingency Removal• Review repair requests• Negotiate/confirm repairs• Remove contingencies• Confirm move in date with

buyer’s agent• Schedule final walkthrough• Change MLS status to DNS

Record/transfer Title & Close Escrow• Review docs with seller• Confirm sign off date• Key exchange• Sign off• Escrow closed

Intero’s professional real estate agents will help you evaluate your home’s most marketable features in relation to current real estate market trends in surrounding areas and your specific neighborhood. Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as possible.

Pricing StrategiesOur integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible.

Maximize Activity and Interest

Interested Buyer Showings

Weeks On Market1 2 3 4 5 6 7 8 9 10 11 12 13 14

Peak Interest

Interest in your home peaks when it first goes on the market.

Pricing your property realistically from the beginning, can generate the greatest interest among buyers and brokers.

We’re on your side. Our real estate professionals are very knowledgeable about standard contract forms and the kinds of issues involved in negotiating the best price and terms. In fact, our agents are trained and coached by some of real estates most well known negotiators. A wide range of experience and high standards of professionalism are essential elements in negotiating a favorable sale.

Intero agents are well versed in local, state and federal requirements that affect the sale of property in your community. Our agents pride themselves in being able to provide expertise from start to finish – from qualifying buyers and advising about financing alternatives – to assembling a comprehensive and binding contract.

Negotiating

The Art of StagingCreating Great First Impressions.We want your home to be on the market for as short a time as possible. For that to happen, it needs to look its best - so it will appeal to the broadest range of people.

Practical Advice.We can provide specific recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffic patterns that may help potential buyers get the most from their viewing.

Our Marketing Approach

Know The Buyers

of Millenials (18-34) say that homeownership is part of their personal American Dream.

of homebuyers plan to buy now to take advantage of low interest rates.

of renters plan to buy a home within the next 2 years. Up from 22% in 2011.

72%

57%

31%

ConsumerProfi le

Top Reasons Buyers Want To Move:45%44%

42%

30%

Live in a larger space.Live in a home suited to their life phase.

Live in a home suited to their life style.

Live in a better neighborhood.

A Buyer’s Dilemma

Finding the Dream Home

Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Convenience to shopping.

40%

46%

78%

31%

32%

38%

42%of sellers did not reduce their asking price.

expanded their home search to include new areas because of low inventory.

of all buyers see their home as a good fi nancial investment

of homes only lasted 1-4 weeks on the market before being sold.

cut spending on luxury items to own a home.

waited until more listings came on the market.

fi rst saw the home they purchased on the internet.

90%of buyers used the internet to help fi nd a home.

89% used an agent/broker.

51% used their agent’s website

42%heard about the home from their agent.

Sources: National Association of REALTORS

of Millenials (18-34) say that homeownership is part of their personal American Dream.

of homebuyers plan to buy now to take advantage of low interest rates.

of renters plan to buy a home within the next 2 years. Up from 22% in 2011.

72%

57%

31%

ConsumerProfi le

Top Reasons Buyers Want To Move:45%44%

42%

30%

Live in a larger space.Live in a home suited to their life phase.

Live in a home suited to their life style.

Live in a better neighborhood.

A Buyer’s Dilemma

Finding the Dream Home

Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Convenience to shopping.

40%

46%

78%

31%

32%

38%

42%of sellers did not reduce their asking price.

expanded their home search to include new areas because of low inventory.

of all buyers see their home as a good fi nancial investment

of homes only lasted 1-4 weeks on the market before being sold.

cut spending on luxury items to own a home.

waited until more listings came on the market.

fi rst saw the home they purchased on the internet.

90%of buyers used the internet to help fi nd a home.

89% used an agent/broker.

51% used their agent’s website

42%heard about the home from their agent.

Sources: National Association of REALTORS

of Millenials (18-34) say that homeownership is part of their personal American Dream.

of homebuyers plan to buy now to take advantage of low interest rates.

of renters plan to buy a home within the next 2 years. Up from 22% in 2011.

72%

57%

31%

ConsumerProfi le

Top Reasons Buyers Want To Move:45%44%

42%

30%

Live in a larger space.Live in a home suited to their life phase.

Live in a home suited to their life style.

Live in a better neighborhood.

A Buyer’s Dilemma

Finding the Dream Home

Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Convenience to shopping.

40%

46%

78%

31%

32%

38%

42%of sellers did not reduce their asking price.

expanded their home search to include new areas because of low inventory.

of all buyers see their home as a good fi nancial investment

of homes only lasted 1-4 weeks on the market before being sold.

cut spending on luxury items to own a home.

waited until more listings came on the market.

fi rst saw the home they purchased on the internet.

90%of buyers used the internet to help fi nd a home.

89% used an agent/broker.

51% used their agent’s website

42%heard about the home from their agent.

Sources: National Association of REALTORS

of Millenials (18-34) say that homeownership is part of their personal American Dream.

of homebuyers plan to buy now to take advantage of low interest rates.

of renters plan to buy a home within the next 2 years. Up from 22% in 2011.

72%

57%

31%

ConsumerProfi le

Top Reasons Buyers Want To Move:45%44%

42%

30%

Live in a larger space.Live in a home suited to their life phase.

Live in a home suited to their life style.

Live in a better neighborhood.

A Buyer’s Dilemma

Finding the Dream Home

Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Convenience to shopping.

40%

46%

78%

31%

32%

38%

42%of sellers did not reduce their asking price.

expanded their home search to include new areas because of low inventory.

of all buyers see their home as a good fi nancial investment

of homes only lasted 1-4 weeks on the market before being sold.

cut spending on luxury items to own a home.

waited until more listings came on the market.

fi rst saw the home they purchased on the internet.

90%of buyers used the internet to help fi nd a home.

89% used an agent/broker.

51% used their agent’s website

42%heard about the home from their agent.

Sources: National Association of REALTORS

First Time Home Buyers Are Important

• 82% see their home as a good financial investment.• 75% believe that owning a home is a key indicator of success.• 39% of home buyers were first-time buyers.• 75% used their savings for a down payment.• 71% consider homeownership something they have to earn rather than

believing it is something they deserved.• 60% desire to own a home as a primary reason buying one.

sources: Brian Buffini Market Report, National Association of REALTORS®

How Do Buyers Find Homes?

76%

68%

29%

27%

16%

5%

10 30 50 706020 40 80

Internet

Real Estate Agent

Mobile or Tablet Site or App

Mobile or Table Search Engine

Yard Sign

Print Newspaper Ad

Source: 2013 National Association of REALTORS® pro�le of home buyers and sellers.

National Association of REALTORS® research tells us that people frequently use a website or an agent during their home search.

www.InteroRealEstate.com A national real estate website accessible from your computer, phone or other mobile device where buyers can find homes fast using the latest technology. Draw your search area, view the properties how you like to, save your searches and be immediately notified of a home selling or going on the marketing that fits your criteria.

Connecting to Buyers.

We have taken steps to make it easier for international buyers to find and view your home by offering hand translations into 19 languages and conversions to 55 different currencies on our website.

We’re Easy To Find.In 2013, 92% of consumers used the Internet during the home buying process and 42% first looked online for properties to purchase*. Intero markets your property to a worldwide audience at some of the top internet sites.

*2013 National Association of REALTORS® Profile of Home Buyers and Sellers

Open House Promotion. We promote your open house online to showcase your property to as many interested consumers as possible. This is just one of the marketing vehicles that we use in the complete marketing of your home. For more information on where your open house will be listed, check out these sites.

A Luxury Collection. 

www.InteroPrestigio.com

A Prestigio home is given an elevated level of exposure through its carefully crafted marketing

portfolio set up to showcase your home to relevant markets locally, nationally and globally. 

Customized to the unique style of each luxury property, Prestigio will expose your home

through the most influential mediums reaching the greatest number of qualified buyers

wherever they may be in the world.

Marketing Examples

Newspaper Advertising

• 3 Large Bedrooms• 2.5 Bathrooms• Approx. 2022  Sq. Ft.

SAT. & SUN

1:00 - 4:00 P.M.

HOMES IN YOUR AREA SELLING FAST, DON’T MISS

OUT. CALL ME TODAY!

2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.

OPEN HOUSE THIS WEEKEND1234 MAIN STREET, ANYTOWN

Virtual Tour: www.1234MainStreet.com LIST PRICE $0,000,000

This elegant, custom-built estate built with top quality materials found in very few homes. Constructed with comfort in mind, this home exudes warmth and charm.

• Approx. 8712 Sq. Ft. lot.• Large Family Room• Spacious Yard

HOMES IN YOUR AREA SELLING FAST, DON’T MISS

OUT. CALL ME TODAY!

2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.

1234 MAIN STREET, ANYTOWN

Virtual Tour: www.1234MainStreet.com

HOME FEATURES

LIST PRICE $0,000,000

This elegant, custom-built estate built with top quality materials found in very few homes. Constructed with comfort in mind, this home exudes warmth and charm.

Direct Mail MarketingANYTOWN

Property Features:• 3 Large bedrooms• 2.5 Remodeled baths• Separate Family Room• Remodeled kitchen• Approx. 2022 sq. ft.• Approx. 8712 sq. ft. lot.

Visit www.1234MainStreet.com for more information

JUST LISTED! 1234 Main Street - Anytown, US

OPEN HOUSE Sunday 1:00-4:00Priced at $0,000,000

Property Features:• 3 Large bedrooms• 2.5 Remodeled baths• Separate Family Room• Remodeled kitchen• Approx. 2022 sq. ft.• Approx. 8712 sq. ft. lot.

Visit www.1234MainStreet.com for more information

OPEN HOUSE! 1234 Main Street - Anytown, US

CALL TODAY FOR A PRIVATE HOME TOURPriced at $0,000,000

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