marek stopka, presentation from dotcomm hotel, prague, 2014
DESCRIPTION
Interesting presentation about Marketing Automation in hospitality.TRANSCRIPT
![Page 1: Marek Stopka, Presentation from Dotcomm Hotel, Prague, 2014](https://reader034.vdocuments.us/reader034/viewer/2022052619/556372b6d8b42a3b708b4c17/html5/thumbnails/1.jpg)
Marketing automation
Personalized and seamless
communication with your Guests
Marek StopkaProduct Management Director, SALESmanago Marketing Automation
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About SALESmanago– One of the first Marketing Automation system in Europe
– SaaS solution chosen by over 1000 customers in B2B, B2C and eCommerce
– Customers include global corporations and small & medium companies
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How Marketing Automation worksDigital Body Language – building complete behavioural
profiles of users you have in your e-mail database
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Complete behavioural &
transactional profile of your guest
![Page 5: Marek Stopka, Presentation from Dotcomm Hotel, Prague, 2014](https://reader034.vdocuments.us/reader034/viewer/2022052619/556372b6d8b42a3b708b4c17/html5/thumbnails/5.jpg)
Building automatic
communication processes with
your guests
![Page 6: Marek Stopka, Presentation from Dotcomm Hotel, Prague, 2014](https://reader034.vdocuments.us/reader034/viewer/2022052619/556372b6d8b42a3b708b4c17/html5/thumbnails/6.jpg)
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Examples of usage &
problems we may
solve
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Turning visitors to your hotel
website into leads and contacts in
your database
1. Identifying people
from your database
visiting your hotel
website and looking at
your current offer –
personalized contact
forms and offers.
2. Addressing anonymous visitors
– e-mails with personalized offer
to people you do not have email
address to
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Dynamic one-to-one e-mails to
people that abandoned your website
or booking process
E-Mail sent after visit of the customer to your website
with automatically personalized offer (based on website
behaviour)
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E-mail Lead NurturingEducating your guest prior to visit to your hotel
Subscription thank you Introduction of brand Benefits of using the offer
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Personalized website content
and one-to-one offersDisplaying content personalized to the person that has entered website
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RTB remarketing personalization
and predictive offers in display
networksUse cases:• Upselling based on customer
transactional data
• Personalizing advertising based
on customer status, loyalty
programs data etc.
• „Thank you for visit” ads
• Cyclic offers in advertising
networks based on typical
Customer behaviour
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Direct sales & helpdesk
automation and alerts
Call center
directly receives
all the behavioural
information to
conduct direct
sales or contact
with special
groups of
customers