Marco M. Alemán

Profile

๏ Colombian Lawyer (Javeriana University, 1986 to 1991), specialized in Corporate Law

(Certificate, 1996), with Advanced Studies in Research (DEA) at the Alcala University

(Spain, 2006) and a Ph.D. in Law (Cum Laude) at the same university.

๏ 28 years of experience in intellectual property matters, both at the practical level (Head

of the Colombian IP office) and at the policy level (holding several positions in WIPO,

including the current one as Director, Patent Law Division).

๏ Effective consensus-building leader with high diplomatic skills.

Experience

๏ Mr. Aleman has been working for WIPO during the last 20 years (since 1999), initially as

a Senior Program Officer, Cooperation for Developments for Latin American and the

Caribbean; then as the Deputy Director, Division for Public Policy and Development;

Deputy Director, Patent Law Division and currently as the Director, Patent Law Division.

๏ Visiting fellow at the Max Planck Institute, Munich (1998, 2nd semester).

๏ Former Head of the Colombian Industrial Property Office (1995/98).

๏ Former IP Attorney (1991/95).

๏ Professor on IP at the Externado University (Bogota, from 1994 to today) and invited

professor at the University of Alicante (Spain), University of San Andres (Argentina) and

University of Turing (Italy).

Marco M. Alemán

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Election Director General OMPI 2020

General Information

The position for WIPO’s Director General (DG) is opened for a new election. After a DG

from African origin (Sudan 1998-2008), and more recently a DG from the Developed

countries group, named group B (Australia, 2008-2020), it is the turn for a DG from Latin

America or Asia to take position.

Colombian Government

President Ivan Duque has shown a decided interest towards working on innovation and

cultural industries. Works in order to stimulate creative industries, bets towards the

promotion of entrepreneurship and the recent creation of the Ministry of Science and

Innovation, show an important role of Intellectual property within the government

program. Via an official communication dated November 15th of 2019, the Minister of

foreign affairs of Colombia, presented the Colombian national, Marco. M. ALEMAN, as a

candidate for WIPO’ DG. 

The Election Process

Los WIPO’ Members States had until the 30th of December of 2019 to present candidates.

There are 10 official candidates which include 3 from Latin America (Argentina,

Colombia and Peru). Elections will take place in Geneva, Switzerland, the 5th and 6th of

March of 2020. It will be done via secret votes at the Coordination Comity by Member

States’ representatives.

Candidacy with real chances

Mr. ALEMAN’s candidacy has been well received, firstly due to academic credential (see

CV), being one of the best-known global experts in terms of IP (see annex). Furthermore,

he can count with an significant experience with multilateral matters considering his 20

years work at WIPO and his position as Secretary of one of the most complex comities

managed by this grillom3, the Standing Comity on the Law of Patents (where the most

important substantive themes of IP systems are discussed). He has also been for several

years the head of the legislative and policy advice of WIPO on patents, trade secrets and

integrated circuits, which lead him to work in more than 90 countries. 

AZUNI*Un-e membre d’AZUNI

Objetivos

Marco M. Alemán's programme is based on the following 5 pillars:

1. Positioning WIPO

We will give WIPO a more modern organizational and operational approach,

in the interest of strengthening our leadership position in the IP community.

2. Insight and Experience with Inclusive Multilateralism

We will serve as the epicentre for dialogue and research on IP. This is

fundamental to our mission as administrator of the international IP legal

system and as a source of IP knowledge.

3. Improve the Efficiency and Cost-Effectivenesss od Services

We will align the services of the International Registries, and those of the

platforms and databases, with the needs of our users.

4. IP for the Benefit of All

We will strengthen the technical assistance strategy, addressing the needs of

countries that have not yet experienced the positive impact that intellectual

property can have on their economic and social development objectives, and

will design programs to support specific sectors, including cultural industries,

inventors and SMEs.

5. An agile team with the ability to innovate

We will adjust our team to confront the challenges of our time, the fourth

industrial revolution, the global challenges of climate change, health and

poverty. The team needs to be identified with our mission and represent the

diversity of Member States and stakeholders we serve.

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CoCo - Composition

ASPAC (16)

Thailand

Singapore

Rep. Korea

Philipines

Oman

Mongolia

Malaysia

Irak Iran

Indonesia

India

RD Corea

China

Bangladesh

Vietnam

UAE

Africa (19)

Zimbabwe

Uganda

Tunisia

South Africa

Senegal

Nigeria

Namibia

Morocco

Kenya

Ghana

Gabon

Ethiopia

Egypt

Djibouti

Côte d'Ivoire

Cameroon

Burkina Faso

Angola

Algeria

LAC (15)

Peru

Paraguay

Mexico

Jamaica

Guatemala

El Salvador

Ecuador

Cuba

Costa Rica

Colombia

Chile

Brazil

Bolivia

Argentina

Trinidad & Tobago

CEBS (6)

Rep. of Moldova

Poland

Latvia Hungary

Georgia

Romania

Group B (23)

USA

UK

Turkey

Switzerland

Sweden

Spain

Portugal

Norway

New Zealand

Netherlands

Luxembourg

Japan

Italy

Ireland

Iceland

Germany

France

Finland

Denmark

Canada

Blegium

Austria

Australia

CCAEEC (4)

Russia

Kazakhstan Belarus

Kyrgystan

Blue: countries with support teams Red: countries with candidate Grey: countries without support teams

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Strategy

Curator Team

Coordination

Support in Capitals

Communication & Marketing

Andrés Izquierdo ; Natalia Caballero ; José Alemán ; Valentina

Dangond ; Arthur Magnin ; Mathieu Marchal ; Adriana Rubio ; An Ting Koh

Felipe Grillo M.

José Luis Caballero (MX) ; Marco Antonio Palacios (GT) ; Fernando Zapata (CO) ; José Manuel Otero (ES) ; Marcel Tangarife (CO); Ernesto Rubio (UY); Yaneth Giha (CO) ; Cecilia Falconi (EC) ;

Maricarmen Ramirez (PA) ; Santiago Botero (CO) ; Raymundo Lavignole (AR) ; Alberto Casado (ES) ; Carolina Romero (CO) ; Cristina Rodriguez (CO) ; Johnson Kong (HK) ; Jorge Chavarro (CO) ; Marco Barberi (CH) ; Camilo Zea (CO) ; Norman Harris (PA) ;

Marta Amador (US) ; Xavier Seuba (FR) ; José Roberto Herrera (CO) ; Francisco Mingorance (BE) ; Carlos Olarte (CO) ; Silvio Gomez Saldarriaga (CO) ; Orlando Cabrales (CO) ; Patricia Stanley (PY) ;

Gina Benedetti (CO)

MARCO M. ALEMAN

Jennifer Brandt ; Andrés Franco ; Luis Fernando Samper ; David Taji-Farouki ; Ricardo Melendez

Julio Salgado ; Taide Guajardo ; Enrique Gerez ; Emmanuel Frenck

Structure of the Campaign

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• Types of Support

Communication & Marketing

‣ Provide guidance on how to maintain consistency in the overall communication strategy

‣ Provide guidance on publications made on the media platform ‣ Provide assistance in creating a promotional video ‣ Designing a promotional strategy for LinkedIn and Facebook

Strategy

‣ Develop content for documents of different types ‣ Define the strategy with the Colombian Government to obtain maximum

support, including coordination with Colombian Missions and Embassies ‣ Define the strategy with the private sector, business chambers and NGOs

Curator Teams

‣ Identify publications related to the campaign and the WIPO report ‣ Identify the publications that refer to any of the 10 candidates ‣ Identify the issues that became key in the discussions ‣ Draw up a table with the pros and cons of each candidate

Support in Capitals

‣ Promote the candidate in a particular country (or countries) ‣ Promote the candidate to a group of actors or stakeholders ‣ Report on actions taken and next step

Support Team

‣ Edit and design physical and electronic documentation ‣ Create a website and provide technical assistance in managing a contact

database ‣ Publish documents on different media platforms ‣ Coordinate the different teams

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Through the contact points (e-mail or whats app)

➡ Marco M. Alemán

➡ Felipe Grillo M.

(you will find the contact details on the next slide)

Through the Google Drive (to which you will be given access)

➡ Google Sheets Document (Excel)

(this will allow an immediate update of the different developments)

¿ How to report your progress ?

Authorisation for inclusion

The composition of the campaign team and its supporters will be published on the campaign website

(Please let us know if this represents any inconvenient for you)

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Contact Points

Felipe Grillo M.

Campaign coordinator

info@aleman.world

+41 79 937 78 53

#ALEMAN2020WIPO

Marco M. Alemán

marcom@aleman.world

+41 79 615 60 11

www.aleman.world

Marco M. Alemán

https://www.facebook.com/MarcoAlemanWIPO/

Marco M. Alemán

https://www.linkedin.com/in/marco-m-alemán/ CONF

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