Bracket format appealed to a community of sports fans
#ArtMadness Takeaway
Modern v. contemporary artworks
#ArtMadness Takeaway
We learned about our online audiences from their comments
#ArtMadness Takeaway
Followers super fans
#ArtMadness Takeaway
As a lifelong visitor of the Albright-Knox Art Gallery and someone who values art in their life, I believe #ArtMadness was successful in using social media outlets to engage art lovers and strengthen our community as a whole.
– Jennifer Dunning, Office of Assemblyman Sean Ryan
#ArtMadness Takeaway
Twitter v. Facebook
#ArtMadness Takeaway
Super fans brand ambassadors
We had so much fun, we decided to try it again!
albrightknox.tumblr.com
#ArtWorldCup TakeawayWas it too soon after #ArtMadness?
Photograph by Tom Loonan
#ArtWorldCup TakeawayWas it the season?
#ArtWorldCup
Photograph by Tom Loonan
#ArtWorldCup TakeawayWas it the season?
#ArtWorldCup Takeaway
Collection images
Featured works did not follow tournament schedule and were not as recognizable
Our total reach increased by more than 125%. Gained more than 245 new followers.
Our total reach increased by more than 19.4%. Gained more than 130 new followers.