MARCH 2017Marketing and Holiday Planning

Still not convinced of the power of email marketing?

Copyright © 2017 Constant Contact, Inc.

MARCH

While it may not feel like it in most of the country, spring is just a few weeks away. In addition to preparing your garden, you should prepare your business for spring too. Now is the time to plan your marketing calendar for the spring.

Not sure where to start? Check out this blog filled with a downloadable Email Marketing Plan Template and actionable steps for planning your marketing calendar. Below you will also find some themes and holidays to get you in the spring spirit!

March Holidays1

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World Compliment Day

Daylight Savings DayPi Day

3 I Want You To Be Happy Day

St. Patrick’s Day

International Earth DaySpring Begins (Northern Hemisphere)

National Mom and Pop Business Owners Day

30 Take a Walk in the Park Day

Content Ideas for March

1 2Spring Begins

Share seasonal tips for garden care, activities to do outside, fashion, or even a fun recipe. You can mention uses for your products or services to prepare for spring.

HOW: Add a Video block to share information relevant to your tips or use a Read More block to drive tra�c back to your website.

International Earth DayTell your contacts how your business promotes sustainability through green lifestyle choices.For example, you send emails rather than mailing print material. Perhaps you are recycling and reusing material or reducing energy consumption and carbon footprint. Encourage them to join the e�ort!

HOW: Add a Video block to share information on sustainable green tips.

3 4

National Mom and Pop Business Owners DayThank your customers for shopping locally and supporting your small business. Reward them for being part of your community by sharing a discount or small gift.

HOW: Send a Coupon campaign that can be redeemed in store or online.

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March Themes

National Women’s History MonthNational Craft MonthNational Nutrition MonthRead an eBook Week (5th through 11th)

National Sleep Awareness Week (5th through 11th)

of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails. [Source: eMarketer]

81%When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. [Source: Nielsen Norma Group]

People want your emails!

Read an eBook WeekEstablish yourself as an industry expert by sharing an eBook with your audience. Don’t have time to create your own eBook? Share one a peer wrote and include your thoughts on the content.

HOW: Add a button that links to your eBook or website so readers can download the eBook.

World Compliment DayBrighten your customers’ day by saying a compliment to each customer you speak to. Or, you can flip the tables and share the best compliment your business ever received. Use this testimonial to highlight what your business does and the value of your products or services.

HOW: Add a Read More block to drive tra�c to your website or testimonials page.