A 360 degree approach to the consumer

MarcaDirect is India’s first 3 dimensional approach to the consumer Aggregation

Aims at addressing all the touch points of a consumer

Addresses the consumer through online, direct interaction and a touch-n-feel center.

Allows the consumer to purchase products at his pace and convenience

Business Building Blocks

Multi Brand online retail Platform Collective Consumerism Cutting Edge Technology Touch n Feel Centers

E-commerce

E-commerce : The Indian Perspective

Some facts n Figures

E-commerce : A Snapshot

www.marcadirect.com

1st Multi Brand e-Commerce enterprise with Micro Commerce Enterprenuers

Well defined and relevant product range

No inflated prices or discounting

Brand owners to determine price of the products

End to end accountability

Responsible for last leg delivery and customer satisfaction

Industry standard return policy

Marcadirect.com: The Next Gen Approach

www.marcadirect.com is a multi brand product platform . Aimed at providing products of need to the Indian middle class

household. Adaptive of the latest technologies. Has a robust business referral model Backed by a army of entrepreneurs and touch-n-feel centers Last mile logistics already in place and deliveries are happening.

Direct Selling – potential unleashed

Micro Commerce Enterprise : Business Gen Next

Micro Commerce Enterprise

Any consumer once he purchases products on www.marcadirect.com can refer other consumers to purchase products and in turn get sales commission into his e-wallet for further purchases.

When a consumer experiences the products and buys goods worth INR 2000/- he then is entitled to open micro commerce enterprise with the company.

This entitles him to create a team of sales people who strive to recommend the website to the consumers in their social catchment and earn sales commission into their bank account.

He can empower the team to create their own MCE and become a part of a larger movement.

While he can refer as many customers directly, he does have a limitation of up to 15 levels team size with of the MCE he nurtures.

A MCE can begin or shut down the operations anytime he wants and has been given enough time and leverage to do the business at his own pace.

MCE – A New Age Business Proposition

Each month is divided into two business cycles, and in each business cycle you have to purchase any product worth INR 500.

This will ensure that you will get commission accrued into your account

However if you are unable to purchase the products worth INR 500, then you can purchase product worth any amount and go over to the next business cycles with the commission accrued to your account but not paid.

Level Series A

1 5%2 4%3 3%4 2%5 1%6 1%7 1%8 1%9 1%10 1%11 0.50%12 0.50%13 0.50%14 0.50%15 0.50%

Certain Products will be classified as Series B and will attract a lower commission structure

Sales Commission Structure

Level Team Size Monthly Purchase Team Turnover Commision Earnings

L1 5 1000 5000 5% 250

L2 25 1000 25000 4% 1000L3 125 1000 125000 3% 3750L4 625 1000 625000 2% 12500

L5 3125 1000 3125000 1% 31250

L6 15625 1000 15625000 1% 156250

L7 78125 1000 78125000 1% 781250

L8 390625 1000 390625000 1% 3906250

L9 1953125 1000 1953125000 1% 19531250

L10 9765625 1000 9765625000 1% 97656250

Total 12207030000 122080000

Business Case Scenario - Model A ( 5 Direct )

Business Case Scenario- Model B (4 Direct)

Level Team Size Monthly Purchase Team Turnover Commision Earnings

L1 4 1000 4000 5% 200

L2 16 1000 16000 4% 640

L3 64 1000 64000 3% 1920

L4 256 1000 256000 2% 5120

L5 1024 1000 1024000 1% 10240

L6 4096 1000 4096000 1% 40960

L7 16384 1000 16384000 1% 163840

L8 65536 1000 65536000 1% 655360

L9 262144 1000 262144000 1% 2621440

L10 1048576 1000 1048576000 1% 10485760

Total 1398100000 13985480

Business Case Scenario- Model C ( 3 Direct )

Level Team Size Monthly Purchase Team Turnover Commision Earnings

L1 3 1000 3000 5% 150

L2 9 1000 9000 4% 360

L3 27 1000 27000 3% 810

L4 81 1000 81000 2% 1620

L5 243 1000 243000 1% 2430

L6 729 1000 729000 1% 7290

L7 2187 1000 2187000 1% 21870

L8 6561 1000 6561000 1% 65610

L9 19683 1000 19683000 1% 196830

L10 59049 1000 59049000 1% 590490

Total 88572000 887460

Our Reach

By Dec 2016

South India

East India

North India

West India

Currently Present in :

Uttar Pradesh

Delhi NCR

West Bengal

Haryana

To fuel its growth ambitions of the company MarcaDirect has put in place a leadership program

Aimed at creating a talent pool of Managers

The eligibility criteria will purely be performance based.

The entire program will be conducted by WACPRO, the knowledge division of the group

Marcadirect touch n feel center

TOUCH Commerce

Need for a Touch–n-Feel Center

The reason why e-commerce penetration is low is because the consumer still likes to touch and feel the product before buying it.

Marcadirect.com will also open its own touch and feel centers across the country for the consumers to experience the products before buying it.

A 1500 SQFT display center where in all the products on the website will be displayed there.

This will be opened based on the concentration of the consumers in a area

These centers will be on a franchisee model.They will only be a touch and feel center and will not be able to deliver

products currently.One will have the option of booking products from the center and which

in turn will be delivered directly to the home of the consumer.First of such kind of a store will be opened by November 2016

Cutting Edge Technology

State of the art technologies used for the web portal

Advanced tools such as Artificial intelligence is being incorporated into the system for consumer pattern analysis

Use of advanced fault tolerant systems used for website hosting to ensure maximum uptime of the website

Robust and secure payment gateway

Data Analytical tools being used for processing the big data generated from the system

Mobile device ready site for M-Commerce

Welcome to India’s first 3D Marketplace

E-commerce I Micro-Commerce I Touch-Commerce

A 360 ` Consumer Connect Initiative

What is 360’ Consumer connect..

The aim of marcadirect is to offer a complete 360 degree approach for both the brand owner as well as the consumer.

It is the amalgamation of three tried and tested business models

A unique business proposition and India’s 1st At this stage there is no competition to us and we are

the market leaders for the same.

Marcadirect.com is the latest initiative of 14 year old Groupo LaMarca

The mainstay business of the group is

BOT consulting,

Business re-engineering

Commodity trading

Current group operations in India, Singapore and United Kingdom

Led by a team of highly qualified professionals with diverse domain

experience

Some of the past work include creation of Leonardo Olive Oil, Leonar- do

Hazelnuts, Hudson Canola Oil, restructuring of TOBU cycles, HRH group of

hotels, Sting Broadband, Business services to Big Bazaar, Reliance Retail, and a

host of real estate companies.

About Us

Our Vision

Build a Great Organization by

nurturing relationships and Entrepreneurial

Spirit of Indian Household

THANK YOU

www.marcadirect.com