marac 2011 social media what is it good for
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Social Media What is It Good For?
Lori BirrellUniversity of Rochester
Agenda• Background on the organizations
in my study• My foray into social media• Results of implementing social
media• Discussion of my study• Recommendations for archival
practitionersLori Birrell
The Tale of a Poetry Society
Who: An international poetry society
What: Implementing Facebook & Twitter
Why: To increase current membership participation & attract new, younger members
When: October 2010- April 2011Lori Birrell
The Tale of a Small, Liberal Arts College
Who: A New England College’s archives and special collections department
What: Contributing to library’s (LITS) pre-existing Facebook and Twitter feeds
Why: To increase campus and alumni awareness of school history and archival holdings
When: September 2010- April 2011
Lori Birrell
One Poetry Organization’s Foray into Social Media
Facebook Profiles, Groups and Pages- OH MY!
Lori Birrell
Lori Birrell
LITS & FacebookBe sure to attend the 2010 Vesper's concert this Sunday. But before you do, take a look at the first Vesper's concert program! Photo from … College Digital Collections, part of the Archives & Special Collections.
Poetry Society: Where is Everybody???
Twitter: Use of #hashtags & @users
Lori Birrell
Lori Birrell
LITS & Twitter• Being one voice among many-
not the lone voice: Using CoTweet
Poetry Society Facebook Results
Lori Birrell
Data Pool: Nov. 8, 2010- March 21, 2011
Likes: 31 users
Page Visits: On average, 21 people visited FB page each week
LITS’ Facebook Results
Lori Birrell
Data Pool: Jan.- March 2011
Likes: On average 245 users
Nearly 10 times as many users visit LITS Facebook page
than visit Poetry Society page
Poetry Society’s Twitter Results
Lori Birrell
Tweet Aggregator: TweetStats
Data Pool: Nov. 2010-March 2011
Average Tweets: 1.7 times per day /14 per month
LITS’ Twitter Results
Lori Birrell
Tweet aggregator: TweetStats
Data Pool: Jan. 2010- March 2011
Average Tweets: 2.2 times per day/25 tweets per month
Lessons Learned: #1
Buy In
Lori Birrell
Buy InPoetry Society• President • Not FB group
administrator• Not content creator
LITS• My boss• LITS staff• I created &
generated content
Lori Birrell
Lessons Learned: #2
Community
Lori Birrell
CommunityPoetry Society
• Meets 1 time/year• No expectation of
continued conversation
LITS• Communications
throughout the year
• Strong connection to central organization
Lori Birrell
Lessons Learned: #3
Content
Lori Birrell
ContentPoetry Society
• Poet’s birthday & annual meeting
• Reporting OTHER’S NEWS
LITS• Constant activity• Reporting THEIR
NEWS
Lori Birrell
Conclusions
• Generate conversations among users
• Implement social media tools into an existing suite of outreach activities
Lori Birrell
