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CORPORATE IDENTIFICATION

INTERNATIONAL PAPER COMPANYClient

Title

1967

290253 MM

LESTER BEALL

38 MM

USA

1.16 KG

Date

Size

Binding

The designer The client Notable features

Designer

Spine

Country

Weight

Lester Beall (19031969) was a pioneerof modernist graphic design in America(for full description, see p.035).

International Paper Company wasestablished in 1893 when 18 smallerpulp and paper mills across the USNortheast merged. The newly formedcompany was responsible for supplying60 per cent of the countrys newsprint.Its largest mill and main office, theHudson River Mill in New York, wasat the forefront of the modern paperindustry in the late 19th century. AfterWorld War II, employees of the HudsonRiver Mill perfected a process forproducing uncoated papers. The companysold off many of its subsidiariesduring a restructuring in 20052006,but remains one of worlds largestpaper companies, with approximately61,500 employees, and is currentlyheadquartered in Memphis, Tennessee.

Typeface: Venus (Bold Extended,Extrabold Extended, Medium Exten

Nine sections separated bytabbed dividers

Includes detailed signage guidelinesfor water towers and smokestacks

Coated and uncoated colour swatche Foldouts Printed in house colours by

Pantone Inc. Several stains and minor signs of we

RING BOUND

Specification96

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