Presented by:

Bachelor of Science in Business AdministrationHuman Resources Management

Introduction Focal Points Learning Objective Company Profile Man Behind Mang Inasal Case Analysis I. Define the Problem II. Areas of Consideration III. Alternative Course of Action (ACA) IV. Conclusion and Recommendation V. Bibliography Analysis and Other Related Info

Fast Food industry known as also “quick serve

restaurant” is flourishing business not only in the

Philippines but also in other countries. It has been

observed that this business grows as time goes by and we

witness the popularity of fast food is spreading rapidly

among many people due to the following three main

reasons: good taste, convenient time, and price.

This study focuses on the success story and of one of the

well known Filipino fast food and one of the most

preferred dining places of the Filipinos today which is “

Mang Inasal”.

Strategy Formulation

Marketing Strategy

Competitive Analysis

To understand and know the

rationale behind the story of

success of Mang Inasal

Fastest growing barbeque fast food chain,

serving chicken, pork barbeque and other Filipino

foods.

Established on 12 December 2003

First Store: loilo City

464 branches nationwide

Filipino Style Fast Food

November 2010 Mang inasal acquired 70% shares

by Jollibee Foods Corporation for P3 billion

To be the preferred quick service

restaurant of every pinoy

everywhere!

To consistently provide our customers

a great pinoy dining experience.

Donated P85,000 to build one home for

Gawad Kalinga Foundation

Donated P100,000 to SOS Children

Villages Iloilo in Celebration of hitting the

25th branches nationwide

Mang Inasal forest-

Mr. Edar Sia II

His parents gave him nickname “INJAP”

stands for “Intsik-Japan”

Born into a family of Chinese-Filipino

entrepreneurs

Sia’s first running of business was when

he was 20 year old

Photo Express, Laundromat, small

budget hotel

Received award as young entrepreneur

winner on 2010

Received awards on Urban Leadership

from Canadian Urban Institute

Be brave and be Bold

Innovate and star something new

Be ready for Backbreaking work

Refuse to give up

Go Slow and steady

Join reputable organizations

Continue to Look Opportunities

Mang Inasal means “Mr. Barbecue?”

Mang Inasal is not only known for its delicious food, but with its affordable, permanent, rice-all-you-can promo,

equipped with quick service.    

Edgar Sia II is actually an architecture drop-out, but he was still able to establish a successful fast-food chain! How

cool is that?  

Mang Inasal's success follows this formula: good business concept + quality of food + exceptional marketing strategy

+ affordable pricing and even expansion + the X Factor (blessing of God), which should be dealt with the right asal

(behavior).

Injaps thinks large food chains is not conducive

with his business

To eliminate a fast-growing competition and

maintain its market dominance over the local fast

food industry.

It’s another competitive strategy to boost its

potential growth

Advertisement/Endorsements

Large Target market

Market leader in the Barbecue Fast Food Chain

Accessibility

Efficient Commissary system

Locally Adapted food menus (Filipino cuisine)

Customer Satisfaction

Good Business Concept

Quality of Food

Affordable price

Promotions (Unli rice): Free soup and complete

condiments

Delivery Service

Eco Friendly Packaging materials

Slow Service

Filipino Culture

Unhealthy food

Commissary struggles

Customer Complain

Lack Research for other countries

Cleanliness

Gloomy Ambience

Limited Space/Crowded

Limited Menu

Product Availability

Uncontrolled customer traffic (Congested and crowded)

Lack of Product Innovation

Inconsistent in Service

New Brand Acquisition

Delivery

Expansion

Franchise

Technological Advances/Development

International Expansion

Large Target Market

Local Culture and Tradition

Trend towards healthy eating

Similar business concept and service

Competition

Economic slowdown

External changes (government, politics, taxes,

etc)

Changing customer tastes

Global Financial Crisis

Sanitary Standards

Marketing Mix: is the set of controllable, tactical

marketing tools that a company uses to produce a desired

response from its target market. It consists of everything

that a company can do to influence demand for its product.

It is also a tool to help marketing planning and execution.

Advantages

Better Profits/Increase Profits Enhanced brand recognition Promote your Product/Services Gain more clients

Disadvantages

Costly Requires investment of Time

 

Product Innovation: Innovation is an important

aspect of business today. It is important for

companies to be innovative in order to stay

competitive with their competitors.

 

Additional Menu/Varieties of healthier food choices

Bigger Chicken

Packaging

High Quality Foods

Ensure the freshness and quality of the food

Marketing campaign: when an advertising

campaign is effective consumers begin to look

forward for what is being promoted

 

Continuous serving of Unli rice/Free soup

Tie up Promotion

Combo meals/Barkada meals

Educational advertisement

Other Promos

Strategic Locations

Accessibility

Online delivery system

24 hour operation

Conduct orientation for

staff

Personnel delegation: to

delegate rightful and

trustworthy personnel to run

the company

Trainings

Good customer services

Minutes of

processing

foods/develop speed

Standard serving of

foods

On-time Delivery

Consistent quality

Maintain Cleanliness

Sanitary Procedure

Innovation on store

ambience/design

Well-groomed staff

Signage designs

Competitive Analysis:

With this evaluation, you can establish what makes your

product or service unique--and therefore what attributes

you play up in order to attract your target market.

Advantages

Enables you to identify gaps in the market for products, services or initiatives. 

Assists you to price your goods and services both competitively and strategically. 

Might give you ideas for new technology and methodology that could be applied within your own organization.

Disadvantages

Involves a commitment of resource which will have an inherent cost to the business. 

Flawed analysis of competitors might result in making poor business decisions  

Too much focus on the activities of competitors might lead a business into becoming reactive instead of proactive, resulting in a lack of innovation and a lack of unique identity in the market

The researcher therefore concludes that the man behind Mang Inasal has transformed his one store food chain Iloilo into many branches and made it one of the most prominent fast food chain in the country.

The Acquisition of Mang Inasal by Jollibee Food Corporation is a “Win-Win Strategy”

Perseverance and maximization of every opportunity led the company’s success.

Although Mang Inasal has already been sold to the giant company, Jollibee Food Corp., it continues to brandish its own uniqueness and ubiquity, bringing the favorite Filipino dish to all Pinoys across the country, the inasal chicken way.

Mang Inasal should use Product Development Strategy

continuously; with good research and development, Mang inasal

is capable continuing to produce products that fit well to the

taste of the clients.

It is advisable if Mang inasal will continue expanding its

network by setting more branches in strategic areas.

The use of Marketing mix

Continuous promotion of their own style barbeque chicken and

unli rice

Proper training of staff members, cleanliness and sanitary

procedures

Mang inasal should continue strengthen its existing

branches and should focus on the quality products that

provide consumer satisfaction and add value to them.

Should conduct feasibility for possible international

expansion

Ensure the freshness and quality of the food

Increase Operational Efficiency

Fred R David “Strategic Management Concepts and Cases”

N.A. Orcullo Jr., Ph. D. “Fundamentals of Strategic Management”

http://www.bootstrapperscorner.com “Marketing mix “

http://business-fundas.com “7 P’s of service marketing”

http://businessofaccouting.blogspot.com” advantages and Disadvantages of

Acquisition”

http://en.wikipedia.org

http://www.entrepreneur.com “Competitive Analysis” and “Acquisition”

http://fastfoodesol1312.blogspot.com”fast Food”

http://www.manginasal.com/

http://moneygizmo.net/ “Mang Inasal humble stories

The purchase of one corporation by another, The purchase of one corporation by another,

through either the purchase of its shares, or through either the purchase of its shares, or

the purchase of its assetsthe purchase of its assets

There's only one real way to achieve massive There's only one real way to achieve massive

growth literally overnight, and that's by growth literally overnight, and that's by

buying somebody else's company. Acquisition buying somebody else's company. Acquisition

has become one of the most popular ways to has become one of the most popular ways to

grow today.grow today.

Responsible

Hard Worker

Risk Taker

Creative

Flexible

Follows through with

ideas

Personable

Optimistic

Perceptive

Self-confident

Determined

High degree of energy

Innovative

Independent

Ability to anticipate

needs

Effective communicator

Responsive to criticism

Able to take the lead

Learn from mistakes

Self-directed

Characteristics Of Entrepreneur

Employee

Food quality

Customer satisfaction

Strategic location

Without STRATEGY, an organization is like a ship, without rudder, going around circle, its like a tramp, it has no place to go” –Joel Ross and Michael Kami