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    Master of Arts in Nursing Prof. Cresencia Manlangit 1

    Introduction

    Change. Its inevitable. Though many people fight like mad to avoid change,

    they cant. If you look fifty years back at anything, it has changed many

    times people, fashion, cars, the street in front of your home. Like death,

    taxes, and time, you cant escape change.

    Whats really important is how you manage change. Managed well, it can be

    healthy for you and your company, leading to improved profit margins,

    happier and more productive employees, and a stable and growing

    company. Managed poorly, it can lead to poor morale, loss in production, and

    ultimately the possibility of bankruptcy or selling out. No wonder so many

    people are afraid of change!

    The first thing you need to determine is what in your company will be

    changing. Are you downsizing? Outsourcing? Changing your IT system?

    Reorganizing the company? Selling it to another company outright? Or are

    you expanding the company? Expansion and profit can be just as stressful as

    downsizing and bankruptcy. Once you know all the major types of change

    your company will be undergoing, you should brainstorm all the different

    items youll need to address: accounting changes, human resources

    changes, laying off or hiring employees, changing locations, spreading

    yourself and your employees thinner.

    Once you have a good grasp on what you expect to see changing in your

    company (and that is expect because your list is never, ever quite

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    accurate! It changes.) youre ready to start introducing your upper-level

    management staff to the details of whats going on. They already know that

    change is coming, whether you tried to keep it secret or not.

    When you change anything about your company, you will need a team of

    advocates. You know the compelling reasons you need to change; now you

    need to teach your management team how to handle these transitions and

    ensure that all problems are addressed smoothly.

    Change is hard. Sometimes its easier to hear the news from someone you

    dont work with every day. And because you are certain to be emotionally

    vested in your company, you may not be able to clearly explain what you

    expect from the coming changes.

    Next, listen to your management team, and listen carefully. They will see

    problems with, ramifications of, and improvements on your change

    management plan that would never occur to you. At the end of your

    introduction to change management session, have an intense and relaxed

    brainstorming meeting. Put papers up all around your conference room, and

    encourage people to list issues. Encourage creative thinking. Talk about how

    each department will influence the next one. Think about the companys

    shareholders, if you have public stock. And think about the reactions of your

    employees. Some will embrace change. Others will dig in and do everything

    they can to keep things the same. You may have union issues or other

    special organizational problems. The most important thing you can do with

    this session is get a handle on how things may need to be addressed.

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    Once youve outlined the change youre expecting, you should organize a

    team to implement your companys changes. Your smooth transition will only

    be as smooth as your transitional team can make it. The obvious source for

    most of your transition team is your human resources department, but dont

    limit yourself. You may have staff who have shown themselves to be more

    capable managers during times of change, and you should have a voice from

    each department on the team. Dont forget your non-management staff,

    either; they will be able to give you insights into morale and everyday

    efficiency that will prove invaluable during the stresses involved in

    introducing change to your company.

    Change management is a structured approach to

    shifting/transitioning individuals , teams , and organizations from a currentstate to a desired future state. It is an organizational process aimed at

    empowering employees to accept and embrace changes in their current

    business environment. In project management , change management refers

    to a project management process where changes to a project are formally

    introduced and approved.

    Examples of Organizational Change

    1. Missionary changes

    2. Strategic changes

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    3. Operational changes (including Structural changes)

    4. Technological changes

    5. Changing the attitudes and behaviors of personnel

    As a multidisciplinary practice that has evolved as a result of scholarly

    research, Organizational Change Management should begin with a

    systematic diagnosis of the current situation in order to determine both the

    need for change and the capability to change. The objectives, content, and

    process of change should all be specified as part of a Change Management

    plan.

    Change Management processes may include creative marketing to enable

    communication between change audiences, but also deep social

    understanding about leaderships styles and group dynamics. As a visible

    track on transformation projects, Organizational Change Management aligns

    groups expectations, communicates, integrates teams and manages people

    training. It makes use of performance metrics, such as financial results,

    operational efficiency, leadership commitment, communication

    effectiveness, and the perceived need for change to design appropriate

    strategies, in order to avoid change failures or solve troubled change

    projects.

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    Successful change management is more likely to occur if the following are

    included:

    1. Benefits management and realization to define measurable

    stakeholder aims, create a business case for their achievement (which

    should be continuously updated), and monitor assumptions, risks,

    dependencies, costs, return on investment, dis-benefits and cultural

    issues affecting the progress of the associated work.

    2. Effective Communications that informs various stakeholders of the

    reasons for the change (why?), the benefits of successful

    implementation (what is in it for us, and you) as well as the details of

    the change (when? where? who is involved? how much will it cost?

    etc).

    3. Devise an effective education, training and/or skills upgrading scheme

    for the organization.

    4. Counter resistance from the employees of companies and align them

    to overall strategic direction of the organization.

    5. Provide personal counseling (if required) to alleviate any change

    related fears.

    6. Monitoring of the implementation and fine-tuning as required.

    The Nature of Change

    Change any alteration occurring in the work environment that affects the

    ways in which employees must act.

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    May be planned or unplanned, catastrophic or evolutionary, positive or

    negative, strong or weak, slow or rapid, stimulated internally or

    externally

    Regardless of source, nature, origin, pace, or strength, the whole

    organization tends to be affected by change in any part of it

    Change is a human as well as a technical problem

    Can be compared to an air-filled balloon

    Equilibrium in social structure a state of relative balance between

    opposing forces.

    Established when people develop a relatively stable set of relations

    with their environment (learn how to deal with one another, how to

    perform their jobs, what to expect next)

    Equilibrium exists; employees are adjusted.

    When change comes along, adjustments are required as the

    organization seeks a new equilibrium

    Inability of employees to adjust causes disequilibrium; the organization

    is in state of unbalance

    Managers Roles

    Proactive to introduce continual organizational changes to bring

    about a better fit between the firm and its environment (anticipate

    events, initiate changes, take control of organizations destiny)

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    Reactive to restore and maintain group equilibrium (respond to

    events, adapt to changes, tempering consequences of change)

    Responses to Change

    Work change does not produce direct adjustment

    It operates through each employees attitudes to produce a response

    that is conditioned by feelings toward the change.

    Hawthorne studies , conducted by F.J. Roethlisberger proved the

    theory that better lighting would lead to greater productivity. However,

    when lighting was decreased, there was no proportional decrease in

    productivity up to a certain level; employee attitudes proved as the

    intervening variable.

    The way that people feel about a change is one factor that

    determines how they will respond to it

    Unified Social Response to Change

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    Hawthorne Effect observation affects behavior. When people

    are observed, or believe that someone cares about them, they

    act differently .

    Group response to change We are all in this together.

    Whatever happens to one of us affects us all. based on the

    social needs of man.

    Homeostasis the self-correcting mechanism or characteristic

    of organizations by which energies are called up to restore

    balance whenever change threatens.

    Cost and benefits

    All changes have some costs.

    Economic costs (monetary terms)

    Social costs (adjustments in organizational relationships)

    Psychological or Psychic costs (emotional & physical stress)

    Before changes are implemented, an analysis of the benefits

    (economic, social and psychic benefits) must be done to ensure that all

    benefits outweigh all costs.

    People will react in different and widely varying ways to change.

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    20-50-30 rule: 20% receptive, 50% neutral; 30% close-minded and

    resistant

    Challenge for managers: to transform 80% (neutral & resisters) into

    supporters of the change

    Consists of any employee behaviors designed to discredit, delay, or

    prevent the implementation of a work change.

    Reasons for resistance threats to their needs for security, social

    interaction, status, competence, or self-esteem

    Other causes of resistance:

    Org. cultures that overvalue criticism of new ideas

    Employees who mouth support in public but undercut changes

    behind the scenes

    Indecisive ,managers who suffer from analysis paralysis

    Emphasis on flashy proposals instead of follow-through

    Bunker mentality where employees ignore changes because

    the organizational crisis is not significant.

    All types of employees tend to resist change because of the psychic

    costs that accompany it.

    The tendency for resistance is offset by the desire to for new

    experiences and for the rewards that come with change.

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    Chain reaction effect the situation wherein a change that directly

    affects one or a few persons may lead to a direct or indirect reaction

    from many people because of their mutual interest.

    Reasons for Resistance

    Employees resist change because of 3 reasons:

    Nature of change itself Employees are uncomfortable with the

    change because it violates their moral belief system.

    Method used People may resent having been ill-informed, reject an

    insensitive and authoritarian approach.

    Perceptions of inequity Someone else appears to gain the benefits

    of the change.

    Types of Resistance

    Three different types of resistance:

    Logical resistance based on disagreement with facts, rational

    reasoning, logic, and science. (time required to adjust, extra effort to

    relearn, skills downgrading, economic costs, questioned technical

    feasibility of change)

    Psychological resistance based on emotions, sentiments, and

    attitudes (fear of the unknown, low tolerance for change,

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    dislike/mistrust of management, lack of trust in others, need for

    security/ status quo)

    Sociological resistance challenges to group interests, norms, and

    social values (political coalitions, opposing group values, parochial,

    narrow look, vested interests, desire to retain existing friendships)

    Possible Benefits of Resistance

    Resistance is not all bad.

    Can bring a broad range of benefits. (implement better policies and

    systems of checks and balances)

    Can help identify specific problem areas where management can take

    corrective action

    Gives management information about the intensity of employee

    emotions on an issue

    Provides emotional release for pent-up employee feelings

    Encourage employees to think and talk more about the change so they

    understand it better

    Transformational Leadership and Change

    Transformational leaders managers who initiate bold strategic changes

    to position the organization for its future.

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    Create Vision crystallized long-range image or idea of what can and

    should be accomplished which stretches people beyond their current

    capabilities and thinking and excites them to new levels of

    commitment and enthusiasm.

    Communicate Charisma leaders have 2 tasks: to persuade

    employees that the vision is urgent and to motivate them to achieve it.

    Charismatic leaders are dynamic risk takers who show their depth of

    expertise and use provocative symbols and language to inspire

    employees to take early and sustained action.

    Stimulating Learning Transformational leaders recognize that the

    legacy they leave behind is not simply the change itself but an

    organization that will continue to change. The critical task is to

    develop peoples capacity to learn from the experience of change.

    This process is called double-loop learning.

    Such double loop learners develop the ability to anticipate problems,

    prevent many situations from arising, challenge their own limiting

    assumptions and views.

    PRINCIPLES OF CHANGE MANAGEMENT

    Principle ONE

    Different people react differently to change

    The following diagram represents a spectrum of change:

    Stability - - - - - - - - - - - - - - - - Change

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    Different people have different preferences for where they like to be on this

    spectrum. Some people like to be at the STABILITY end of the spectrum -

    they like things to be the way they have always been. Other people like to be

    at the CHANGE end of the spectrum - they are always looking for something

    different and new.

    Problems arise when the individual's preferences differ from the situation

    they find themselves in. That is, if:

    a stability-oriented person finds that circumstances are changing quite

    rapidly, or a change-oriented person finds that everything is the same and there

    is nothing new

    In these situations, the individuals involved can experience:

    strong disatisfaction

    stress

    negative attitudes towards individuals with preferences at the other

    end of the spectrum (eg: distrust, dislike)

    resistance (to change, or to the status quo)

    intense emotions

    loss of rational judgement

    People tend to resist, therefore, approaches on other parts of the spectrum

    than where they themselves prefer to be.

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    Principle TWO

    Everyone has fundamental needs that have to be met

    A famous psychologist called Will Schutz identified three basic needs that

    people have in interpersonal relations. These basic needs are also of

    fundamental importance in people's reaction to change:

    The need for control

    The need for inclusion

    The need for openness

    Whilst the need for these can vary between people, in any change process

    there is always some degree of need for control over one's

    environment/destiny, some degree of need to be included in the process of

    forming the change that is taking place, and some degree of need for

    managers/leaders to be open with their information.

    If a change programme fails to meet the control, inclusion and openness

    needs of the individuals affected by it then that programme is likely to

    encounter a range of negative reactions, ranging from ambivalence through

    resistance to outright opposition.

    Principle THREE

    Change often involves a loss, and people go through the "loss

    curve"

    The relevance of the "loss curve" to a change management programme

    depends on the nature and extent of the loss. If someone is promoted to a

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    more senior position, the 'loss' of the former position is rarely an issue

    because it has been replaced by something better. But if someone is made

    redundant with little prospect of getting a new job,

    there are many losses (income, security, working

    relationships) that can have a devastating effect.

    There are many variations of the "loss curve". One is

    known as "Sarah" - that is, the individual experiences (in this order):

    S-hock

    A-nger R-ejection

    A-cceptance

    H-ealing

    The common factors amongst all "loss curves" are:

    1. that there can be an initial period where the change does not sink in.

    For example, feelings may be kept high by the individual convincing

    themselves that the change is not going to happen.

    2. that when the loss is realised, the individual hits a deep low. The depth

    of this 'low' is deepened if the loss is sudden/unexpected.

    3. that the period of adjustment to the new situation can be very

    uncomfortable and take a long time. In the case of bereavement, the

    period of adjustment can be as long as two years.

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    Principle FOUR

    Expectations need to be managed realistically

    The relationship between expectations and reality is very important. You can

    see this in customer relations - if a supplier fails to meet expectations then

    the customer is unhappy; if the supplier exceeds expectations then the

    customer is happy.

    To some extent the same principle applies to staff and change. If their

    expectations are not met, they are unhappy. If their expectations are

    exceeded, they are happy.

    Sometimes, enforced change (eg: redundancies) inevitably involve the

    failure to meet expectations: there had been an expectation of job security,

    which has now been taken away.

    What leaders/managers have to do, however, is make sure they don't pour

    petrol on the fire by making promises that can not or will not be kept.

    Expectations have to be set at a realistic level, and then exceeded (eg: in

    terms of the degree of outplacement support that will be provided).

    Principle FIVE

    Fears have to be dealt with

    In times of significant change rational thought goes out of the window. This

    means that people often fear the worst - in fact, they fear far more than the

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    worst, because their subconscious minds suddenly become illogical and see

    irrational consequences. Eg:

    Our company is reducing staff, which means...

    They will make people redundant, and...

    I'll be the first to be kicked out, and...

    I'll have no hope of getting another job, and...

    I won't be able to pay the mortgage, so...

    I'll lose the house, so...

    My family won't have anywhere to live, and... My wife won't be able to cope, so...

    She'll leave me, and...

    I'll be so disgraced the children won't speak to me ever again.

    Such fears need to be addressed, eg by helping people to recogniZe that

    most people who are made redundant find a better job with better pay and

    have a huge lump sum in their pocket! Or, where appropriate, by explaining

    how the reductions in staff numbers are going to be achieved (by natural

    wastage or voluntary redundancy).

    CHANGE THEORIES IN NURSING

    Lewin's Change Theory

    Kurt Lewin's change theory is widely used in nursing and involves three

    stages: the unfreezing stage, moving stage, and refreezing stage.

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    Lewin's theory depends on the presence of driving and resistant forces.

    The driving forces are the change agents who push employees in the

    direction of change. The resistant forces are employees or nurses who

    do not want the proposed change. For this theory to be successful, the

    driving force must dominate the resistant force.

    Rogers' Change Theory

    Everette Rogers modified Lewin's change theory and created a five-

    stage theory of his own. The five stages are awareness, interest,

    evaluation, implementation and adoption. This theory is applied to

    long-term change projects. It is successful when nurses who ignored

    the proposed change earlier adopt it because of what they hear from

    nurses who adopted it initially.

    Spradley's Change Theory

    This is an eight-step process for planned change based on Lewin's

    theory of change. It makes provision for constant evaluation of the

    change process to ensure its success. The steps are: recognize the

    symptoms, diagnose the problem, analyze alternative solutions, select

    the change, plan the change, implement the change, evaluate the

    change and stabilize the change.

    Other Theories

    Reddin's, Lippitt's and Havelock's theories are based on Lewin's theory

    and can be used to implement planned change. The first two have

    seven stages, while the third has six.

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    Real Life Application

    An article titled "Managing change in the nursing handover from

    traditional to bedside handover---a case study from Mauritius" details

    the use of Lewin's and Spradley's theories to implement a change in

    the process of handover reports between nurses. The driving force in

    this case was dissatisfaction with the traditional handover method,

    while the resistant forces were a fear of accountability, lack of

    confidence and fear that this change would lead to more work.

    Evaluation of the implemented change showed that the new process

    was successfully implemented.

    Conclusion

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    Driving conclusion as a result of change management is not an easy task.

    There are a lot of things to take into consideration that will lead to the

    eventual creation of conclusions that transpired during the change process.

    There are 3 Ps to take into account. These are the people, policies and

    processes. These key ingredients determine how change management can

    directly impact the organization.

    (a) People

    It is indeed given that this is the most important aspect of the change

    process. It is because people working on a certain project are considered the

    front liners, making decisions and plans to ensure success on every phase of

    the change process. Though it is hard at times to unlearn old behaviors and

    techniques, it is still a must to embrace changes happening in the

    organization to focus more on what can be contributed rather than resisting

    team efforts on what needs to be done.

    (b) Policies

    If we are talking about changes in an organization, this means that there are

    certain policies that need to be revisited to determine if these still apply to

    the new goals and objectives of the company. Though policies are governed

    by company rules and regulations, there are still some exceptions that

    should be taken into consideration to decide if these hinder the change

    process from successfully implemented.

    (c) Processes

    As mentioned, old habits are hard to break and so are old processes. But

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    then again, with the introduction of advance tools and equipment, new

    processes can easily be carried out. Though there are some previous

    processes that should be kept, change is still inevitable as finding simpler

    means of doing work is still a top priority.

    In nursing, managing change in a hospital set up is a daunting task as it

    involves a change in the attitude and behavior of staff in a complex

    environment in order to gain their collaboration. The concept of no pain no

    gain was very evident throughout the process. Lewin's 3 stage model was

    useful in implementing the change in a planned and structured way.

    Resistance was overcome by creating a climate which encouraged open

    communication. The support of the ward manager and key stakeholders

    were significant. Evaluation has shown that the new system of handover is

    working well but monitoring will be ongoing with evaluation of a larger

    sample of patients. This change has been an enriching experience for the

    staff, and has generated enthusiasm and given them confidence to question

    some of the practices on the ward. This new approach to handover can

    therefore be implemented in other areas of practice and evaluated to ensure

    that they are meeting patients' satisfaction. Further studies can be

    undertaken to explore how the multidisciplinary team could further

    consolidate this process.

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    Bibliography

    Internet sources :

    en.wikipedia.org/wiki/ Change _ management

    http://www.teamtechnology.co.uk/changemanagement.html

    http://www.ehow.com/about_5544426_change-theories-nursing.html

    Lecture :

    Human Resources Management by Prof. Maria Paz Castro, OLFU Graduate

    School, 2009

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