MBA-I Semester Supplementary Examinations, August 2015Name of the Subject: Managerial Communication Subject Code: 12CHS06Branch: MBA Max. Marks: 60

SCHEME OF VALUATION

Q. No. Key Points for ValuationMarks

Allocation

TotalMarks

Q.No.1 a. Process of Communication Sender MessageEncodingMedia/channel

DecodingReceiverFeedbackPrinciples of Communication:

7 C’s can be written

6

12b. Barriers to effective Communication

Semantic barriers Psychological barriers Organizational barriers Personal Barriers

6

Q.No.2 Introduction / Meaning of Oral Communication 3 12Advantages:

Flexibility Immediate feedback Takes less time Better understanding Opportunity for correction Spontaneous

5

Limitations: Intercultural barriers Depends heavily on non-verbal tools Requires attentiveness and great receptivity on

4

part of the receiver Cannot be frequently used as legal records Oral communication is less authentic

Q. No.3 Meaning of Kinesics (Body language)- 2marksMeaning of Proxemics (Spatial language) – 2 marks

4

12

Role of Kinesics in Communication Process: Body Postures Gestures Facial expressions

4

Role of Proxemics in Communication Process: It has a significant impact on the communication

process It influences people's perceptions of others It provides non-verbal cues that influence how

people interpret a message

4

Q.No.4 Meaning/ Introduction of Organizational Communication:

3

12

Types of Organizational Communication:1. Formal Communication

a. Horizontal Communicationb. Vertical Communicationc. Diagonal Communication

2. Informal Communication

5

Importance of Organizational Communication: Promotes motivation Source of information Altering individual’s attitudes Helps in socializing Controlling process

4

Q.No.5 Introduction to Interpersonal Skills 4 12Importance of Interpersonal skills in 8

Organizational Success: Verbal Communication Non-Verbal Communication Listening Skills Negotiation Problem Solving Decision Making

Assertiveness Q.No.6 a. Cross cultural barriers

Meaning – 2 marksTypes – 4 Marks

Cognitive Constraints Behavioural Constraints Emotional Constraints

6

12b. Johari Window Introduction – 2 Marks

Quadrants in Johari Window: 4 marks Open arena Hidden Undiscovered/ Unknown Blind Self

6

Q.No.7 a. Essential aspects of report writingIntroduction – 2marksAspects – 4 marks

Introduction Summary Discussion Conclusion

6

12

b. Psychological barriers to CommunicationIntroduction – 2marks

6

Types – 4 marks Poor reception Pre-mature evaluation Distrust Lack of Attention Fears

Q.No.8 Introduction to interview 3

12

Interview preparation techniques Self Assessment Track and leverage accomplishments Updating your resume Re-assessing resume Prepare questions to ask

6

Dynamism in facing the loaded and hypothetical questions in the interview

3

PREPARED BY

Mr. Sureshkumar C, Asst Professor, MBA Dept., SVCET.