A REPORT ON MANAGEMENT THESIS-I

TITLE: “COMPARITIVE STUDY OF MARKETING STRATEGIES ADOPTED BY AIRTEL VIS-À-VIS VODAFONE IN CHANDRAPUR CITY”

SUBMITTED By

HEMANT KAWLE

(8NBCP056)

INC

1

A REPORT ON MANAGEMENT THESIS-I

TITLE: “COMPARITIVE STUDY OF MARKETING STRATEGIES ADOPTED BY AIRTEL VIS-À-VIS VODAFONE IN CHANDRAPUR CITY”

SUBMITTED By

HEMANT KAWLE

(8NBCP056)

INC

2

FINAL REPORT

ON

“MANAGEMENT THESIS” - I

TITLE: “COMPARITIVE STUDY OF MARKETING STRATEGIES ADOPTED BY AIRTEL VIS-À-VIS VODAFONE IN CHANDRAPUR CITY”

SUBMITTED BY GUIDED BY

Mr. HEMANT KAWLE Mr. SARVESH PARANJAPE

ENROLLMENT NO: 8NBCP056 FACULTY GUIDE

INC CHANDRAPUR (MARKETING)

INC

CHANDRAPUR

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A REPORT

ON

“MANAGEMENT THESIS –I”

SUBMITTED BY

HEMANT KAWLE

8NBCP056

MBA (2008-10)

A Report Submitted in Partial Fulfillment of the Requirement of MBA Program (2008-10)

INC CHANDRAPUR

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DECLARATION

I Mr. Hemant N. Kawle, student of MBA in ICFAI National College Chandrapur, hereby declare that the completed dissertation entitled “COMPARITIVE STUDY OF MARKETING STRATEGIES ADOPTED BY AIRTEL VIS-À-VIS VODAFONE IN CHANDRAPUR CITY”, have completed by my own and this is an outcome of my personal research and this topic is not a copy of any previous research

Mr. Hemant N. Kawle

8NBCP056

MBA (2008-10)

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ACKNOWLEDGEMENT

Preparing good project is not easy task. Considering the reality that the idea was convinced nearly before some days but it has come to its fulfillment just now.

I take the opportunity to thank our principal Mr. , ICFAI National College Chandrapur, for giving me opportunity and kind help to complete this dissertation work.

My first and foremost thanks goes to my Faculty supervisor Mr. Suravesh Paranjape , who rendered me help from time to time & provide guidance to me from his busy schedule. I also thank him for his profound intrest and precious advice that he has given to me during the course of completion of this Project Report.

I also express my sincere gratitude to all the faculty and non-teaching staff of ICFAI National College, Chandrapur, for providing help in preparation of this Project Report

Mr. HEMANT KAWLE

8NBCP0566

MBA (2008-10)

Certificate

This is to certify that the Management Thesis-I titled

“COMPARITIVE STUDY OF MARKETING STRATEGIES ADOPTED BY AIRTEL VIS-À-VIS VODAFONE IN CHANDRAPUR CITY”

Submitted by HEMANT KAWLE

Enrollment No: 8NBCP056 during Semester-III

Of the PG Program (class2008-10) embodies

Original work done by him/her

Signature of the faculty supervisor

Name: Sarvesh Paranjape

Faculty : Marketing

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INC Chandrapur

CERTIFICATE OF COMPLETION

This to certify that Mr.Hemant N. Kawle is a student of MBA in ICFAI National College, has completed his dissertation entitled “COMPARITIVE STUDY OF MARKETING STRATEGIES ADOPTED BY AIRTEL VIS-À-VIS VODAFONE IN CHANDRAPUR CITY”, for period of three month under my guidance.

The Candidate has satisfactorily conducted research for the presentation of the project. The dissertation is the result of candidate own work and is of sufficiently high standard to warrant sits presentation to ICFAI University in the partial fulfillment for the Master In Business Administration

Mrs.Sarvesh Paranjape

Campus head Faculty supervisor

INC Chandrapur INC Chandrapur

Date:

Place :Chandrapur

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Table of contents

TITLE PAGE

A. List of Table & Illustration……………………………

B. Abstract/Summary……………………………………

C. Introduction –Objective & Limitation………………..

D. Research design /Methodology……………………..

E. Review of Literature…………………………………..

F. Empirical Analysis…………………………………….

G. Findings & Suggestion……………………………….

H. Conclusion……………………………………………..

I. Recommendation……………………………………..

J. Appendices……………………………………………

K. References……………………………………………..

L. Glossary…………………………………………………

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ABBREVIATIONS

CDMA : Code Division Multiple Access DoT : Department of Telecom GSM : Global Service for Mobile GDP : Gross Domestic Product IUC : International Usage Charges MCIT : Ministry of Communication and Information Technology SBU : Strategic Business Unit TRAI : Telecom Regulatory Authority of India WLL : Wire Less Line

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Abstract/summary

Summery is the essence of the entire report so let’s discuss about all points one by one in a short summery

In the list of “List of tables & Illustration” the entire player has given ie to see the market potential. Current Subscribers of both the telecom player in the city. Different response from customer towards both the telecom player are too highlight in this section

To understand all the short forms of the words abbreviation has given in “Abbreviations segment.

The “Objective” of this project is to see the market scenario and help the organization by giving some value added information for generating the business.

“Limitation” is the barrier for our study such as Time barrier, Irrevalence of data, unusual responses from the customers

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“Research Design of the /Methodology” means how the data has been collected to see the market potential. The personnel data was collected through personal surveys, questionnaire and the secondary data was collected through various sources like Internet, journal, magazine & annual report which is already published.

“Review of literature” is the detailed from view work did in the past by other.

“Empirical Analysis” is the inferences from the sensitivity Analysis of the research work carried out.

“Conclusion and Recommendations” conclusion include overall project result. Recommendation is nothing but where the organizations should improved. It is not necessary to follow all the suggestion which is given.

“Appendices” are the content of an appendix are essential those which support or elaborate the matter in the main report.

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“References” are the sources from where we took data like any books. Magazines or from internet

“Glossary” is an explanation of the technical words used in the report.

Introduction

Management Thesis is a Project or research work for the specified period. We are assigned with specific research work involving project

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design, designing of questionnaire, application of statistical tools for analysis of data and drawing inferences, hypothesis thereof and finally culminating in the preparation of a detailed Management Thesis-I. It provides value to the corporate.

Management Thesis-I is chosen in the field of specialization or interest. However, we have to be sensitive to take up Management Thesis accordingly. This Thesis provides value and importance to our career in future.

OBJECTIVES:-

To make comparative analysis of Airtel and Vodafone communication

To compare the Subscriber of Airtel and Vodafone communication

To study the marketing strategies adopted by Airtel and Vodafone communication

To study the promotional activities adopted by both telecom player

To study which player has the competitive edge over the other

To study the market scenario of the telecom player in the city

LIMITATIONS:

Though the present aimed to achieve the above-mentioned objectives in full earnest and accuracy, it was hampered due to certain limitation. Some of the limitation of this study may be summarized as follows-

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Time limitation:

Sample size was limited due to the limited period of 45 days allocated to the surveys and tabulation of the data.

Irrelevance of data:

Un-updated data from the internet or from cases may lead to limitations of my study

Other limitations:

Going through various dealer/Retailers in the city and their responses was time consuming. Getting accurate responses from the respondent due to their inherent problem was difficult

INDUSTRY PROFILE:

Telecom Industry is one of the booming sectors in India, despite of so much slowdown in the Economy this sector is least affected and still showing progress. India has a tremendous capacity for the telecom industry to grow and reach to its optimum. Indian telecommunication

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industry is one of the fastest growing telecom markets in the world. The mobile sector has grown from around 10 million subscribers in 2002 to reach 150 million by early 2007-08.registering an average growth of over 90%. The two major reasons that have fuelled this growth are low tariffs coupled with falling handset prices.

The other reason that has tremendously helped the telecom industry is the regulatory changes and reforms that have been pushed for last 10 years by successive Indian government. According to Telecom Regulatory Authority of India (TRAI) the rate of market expansion would increase with further regulatory and structural reforms. Even though the fixed line market share has been dropping consistently, the overall subscribers have risen to more than 200 million by first quarter of 2007 Where as at end of this fiscal year it has risen to half billion which is amazed growth in itself with so much of slowdown across the country and the world market. This has forced many national players to diversify their business in to telecom sector and also with the rise in international player coming to this sector in a big way.

Currently the Indian Telecommunication market is valued at around 450,000 crores. Two telecom player dominate that dominate the GSM market are Bharti Airtel and Vodafone along with other player like BSNL (Bharat Sanchar Nigam Limited) and Idea.

The Ministry of Communication and Information Technology (MCIT) has very aggressive plan to increase the pace of growth. Most of the expansion in subscriber is set to occur in rural areas. India’s rural

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telephone density has been languishing at around 2.3%. The industry is also facing the intensify competition due to the entry of various new player in to the market including private player

The life cycle of Telecom industry can be describe in about 4 stages including it’s position in the market up to 1994, the reforms brought in after the regulation of the national telecom policy in 1994, the saver new telecom policy launched in 1999.when the industry crisis and finally it’s status after the launch of unified license regime till today’s greatly competitive market. Initially the industry was governed by some regulated policies which were heavily influenced by government. There was a limited base and the corporate values were also based on the public interest. Up to 1994 ,the telecom sector was thought to be monopolies sector of government. It was only after the launch of the National policy of telecom in 1995 that lead to a change in the scene.

The value added services provided by the mobile service operators contribute more than 10% of the total revenue.

MAJOR PLAYERS IN THE SECTOR

There are three types of players in telecom services

State owned companies (BSNL and MTNL) Private Indian owned companies (Reliance Infocomm Tata

Teleservices) Foreign invested companies(Hutchison - Essar, Bharti Tele-

Ventures, Idea cellular, Spice communications)

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Bharti Airtel has the largest customer base with 31% market share,

followed by Hutch and BSNL with each holding 22% market share.

The 2007 budget has brought further relief to the customers with the reduction in the tariffs, both local and long distance, and with slashing down the roaming rentals. This is likely to lead to even more people going for cellular services and more and more use of the value added services.

The leading cellular service providers have the following number of subscribers:

Service Provider No. of GSM Subscribers

Reliance 38.76 lakhs

Tata 72 lakhs

Airtel 3.37 crores

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MTNL 24.98 lakhs

BSNL 2.44 crores

Vodafone 2.44 crores

Idea 1.3 crores

Spice 25.56 lakhs

BPL (Maharashtra) 10.62 lakhs

Aircel 48 lakhs

BHARTI:

Establish in 1985, Bharti has been a pioneering force in the telecom sector with many first and innovation to its credit, ranging from being the first mobile service in Delhi, first private basic telephone service provider in the country. Bharti Tele Ventures Limited was incorporated for promoting investment in telecommunications services across India. Bharti’s operations are broadly handle by two companies : The Mobility group, which handles the mobile services in 16 circles out of 23 circles across the country, and Infotel group which handles the NLD,ILD, fixed line, broadband and data.

VODAFONE:

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Vodafone’s presence in India dates back to late 1992, when they worked with local partner to establish a company licensed to provide mobile telecommunications services in Mumbai. Commercial operation began in November 1995. Between 2000 and March 2004, Hutch acquired further operator equity interests or operating licenses. With the completion of the acquisition of BPL Mobile Cellular Limited in January 2006, it now provides mobile services in 16 of the 23 defined license areas across the country. Hutch India has benefited from rapidly and profitable growth in recent years. Further with the Acquisition of Hutch the name change to Vodafone the largest player in the world market.

RELIANCE COMMUNICATION

Reliance communication offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and International long distance services and applications. Reliance India Mobile, the first initiatives was launched on December 28,2002. Reliance Communications plan to extend its efforts beyond the traditional value chain to develop and deploy telecom solution for India’s farmer, business, hospitals, government and public sector organizations. Reliance communication provide services to 18 of the 23 circles across the country. It has recently launched the pre-paid services to have its presence in GSM.

BSNL :

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On October 1 2000 the Department of Telecom Operations, Government of India became a corporation and was renamed Bharat Sanchar Nigam Limited(BSNL). BSNL is now India’s Leading telecommunications Company and the largest public sector undertaking. It has networked of over 45 million lines covering 5000 towns with over 35 million telephone connections. BSNL Which became the third operator of GSM mobile services in most circles is now planning to overtake Bharti to become the largest GSM operator in the country . BSNL is the largest operator in the Internet Market ,with a share of 21 % of the entire subrcriber base.

MTNL :

MTNL was set up on April 1 1986 by the Government of India to upgrade the quality of telecom services, expand the telecom network and introduce new services and to raise revenue for Telecom development needs of India’s metros. The Government of India currently holds56.25% stake in the company. The company focus would be not only consolidating the gains but also to focus on new areas of enterprise such as joint ventures foe project outside India entering in to national long distance operation, widening the cellular and CDMA based.

TATA TELESERVICES

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Tata Teleservices is a part of the $12 billion Tata group, which has 93 companies, over 200,000 employee and more than 2.3 million shareholders. Tata Teleservices provide basic services, using CDMA technology in six circles. It has over 800,000 subscribers. It has now migrated to unified access licenses, which enable it to provide fully mobile services as well.

IDEA :

Indian regional operator IDEA cellular Ltd. Has a new ownership structure and grand design to become a national player, but in doing so is likely to become a thorn in the side of Reliance communications Ltd. IDEA operates in eight telecom circles or region in western India, and has received additional GSM licenses to expand its network in to three circles in Eastern India.

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Company profile:

Airtel:

Telecom giant Bharti Airtel is the flagship of Bharti Enterprises. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The Business at Bharti Airtel have been structured in to three individual strategic business units.

Mobile Services: Bharti Airtel offers GSM mobile services in all the 23 telecom circles of India and is the largest mobile service provider in the country, based on the number of customers.

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Enterprise Services: The group focuses on delivering telecommunications services as an integrated offering including mobile, broadband & telephone, national and international long distance and data connectivity services to corporate, small and medium scale Enterprises.

Airtel Telemedia Services: The group offers high speed broadband internet with a best in class network. With landline services in94 cities we help you stay in touch with your friends &family and the world

VODAFONE:

Vodafone Group is a mobile network operator headquartered in Newbury herkshire, England. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about 84.7 billion pound (2007). Vodafone currently has equity interests in 25 countries and Partner Network (Network in which it has no equity stake) in a further 39 countries.

The name Vodafone comes from Voice data fone, chosen by the company to “ reflect the provision of voice and data services over mobile phones.”

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The Eight market where it has more than ten million customers, are the united kingdom, Germany, India, Italy, Spain, Turkey, Egypt, and the United States.

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RESEARCH DESIGN / METHODOLOGY

Methodology:

The objective of the present study were accomplished by conducting the market research is the systematic design, collection, analysis, and reporting of data and finding that are relevant to different marketing situation facing the industry. The marketing research process adopted in the present study consisted of the following stages:-

Defining the problem and the research objective: The research objectives states what information is needed to solve the problem. The objective was to find the telecom player in the city which creates impacts on the minds of the customer.

Developing the research plan: Once the problem is identified, the next step is to prepare a plan for getting the information needed for the research. The present study adopted the exploratory approach wherein there was a need to gather large amount of information before making conclusion.

Collection and sources of data: Market research requires two kinds of data ie primary data and the secondary data. Being a media firm, data gathering involved the usage of both

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primary and secondary data though there was much usage of the primary data only. Well structured questionnaires were prepared for both the customer as well as for the retailors. There were personal surveys with the respondent. The questionnaires contained both open ended and close ended questions. Secondary data was collected from the books .internet, journals.

Sampling plan:

Sampling area: Chandrapur city

Sampling size: 250 respondent 55 retailers

Sampling method: convenience sampling method

Research methodology: Exploratory research method

Analyze the collected information: This involved converting raw data into useful information. It involved tabulation of data and using the statistical measures

Report research finding: This phase marked the culmination of the marketing research effort. This report with the research finding is a formal written document. The research finding and

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personal experience were used to propose the recommendation to develop the product.

The important tool is to do the surveys in and surrounding the city through the method of questionnaire to check the customer awareness and develop awareness tools accordingly.

Strategy:

Collecting data regarding the telecom players(Airtel, Vodafone) in the city, its availability its reach among the people in the city similarly collecting the data regarding the retailer promotional strategy and promotional schemes adopted in the city its reach and its effect on target customer and various other attributes.

Collecting the data regarding the various advertisement provided by retailers in the city

Analysis of data to come to the particular result:

For making this research I have taken a sample of 250 respondents. This respondent belongs to particular class. Also I took the responses of 65 retailers in the city. For this I have made

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two questionnaire one for the respondent and the other for the retailers.

Finally After the tabulation of data I came to the conclusion that among which of the market strategies and promotional schemes are beneficial to the people in the city

Data collection method:

Primary Data Collection:-To check the customer satisfaction /feedback, I used this method that is personal collection of data. In the form of questionnaire.

Secondary Data Collection:A data that is being used from the Internet, journals, magazines, ICFAI books ie already published by the sources

REVIEW OF LITERATURE

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For the completion of my research work which is titled “COMPARITIVE STUDY OF MARKETING STRATEGIES AND PROMOTIONAL SCHEMES ADOPTED BY AIRTEL VIS-À-VIS VODAFONE IN CHANDRAPUR CITY”

. I studied a research which was carried out by my friend whose project was about HCL INFINET LTD in the curriculum of Diploma in Business Management.

I have analyzed its content, significance, research design, and made a qualitative analysis

The project which I made is completely unique and neither made before nor copied from outside.

EMPIRICAL Analysis

Hypothesis testing:

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A λ2 test to see how Retailers (Airtel, Vodafone) used different media for promotion of their schemes

The formula used for this is:

λ2 = Σ [(0-E)2/E]

0 = observed frequency in a particular cell

E = row total x column total = Expected frequen

N

where, row total = sum of all frequencies in the row

column total = sum of all frequencies in the column

N = overall sample size

Media Operator

Newspaper Television Hoarding Pamphlets Total

Airtel 8 11 9 2 30

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Vodafone 3 6 15 1 25

Total 11 17 24 3 55

Ho (Null hypothesis): There is no association between advertising media used for promotional activities and acceptance level of customers

H1: There is significance association between advertising media used for promotional activities and acceptance level of customers

Expected Frequency:-

Here the frequency is arranged in the form of 2×4 contingency table. Hence the difference (2-1) × (4-1) = 1×3=3

Hence we need to compute independently only three expected frequency and the remaining expected frequency can be obtained by subtractions from the row & columns table

Under the null hypothesis of Independence:

E (8) = 11x30/55 = 6

E (11) =17x30/55 = 9.27

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E (9) = 24x30/55 = 13.09

The table of Expected frequency can be computed as shown

Media Operator

Newspaper Television Hoarding Pamphlets Total

Airtel 6 9.27 13.09 30-28.36= 1.64

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Vodafone 11-6= 5 17-9.27= 7.73

24-13.09 = 10.91

3-1.64 = 1.36

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Total 11 17 24 3 55

Expected frequency:

Under Ho the test statistics are

λ 2 = Σ [(0-E)2/E]

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(8-6)2 /6 + (11-9.27)2 /9.27 + (9-13.09)2 /13.09 + (2-1.64)2 /1.64

+ (3-5)2 /5 + (6-7.73)2 /7.73 + (15-10.91)2 / 10.91 + (1-1.36)2 /1.36

0.695 + 0.892 + 1.743 + 0.912 + 0.91 + 0.792 + 1.897 + 0.987

8.828

As λ 2 Calculated = 8.828

& λ 2 Tabulated for 5% level of significance (4-1) × (2-1) = 3= 7.815

Hence λ 2 Calculated > λ 2 Tabulated so we reject the null hypothesis

Therefore, the null Hypothesis is rejected that is, There is significance association between advertising media used for promotional activities and acceptance level of customers

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A λ2 test to see how Customers are attracted towards the different marketing strategies of their brand (Airtel, Vodafone)

The formula used for this is:

λ2 = Σ [(0-E)2/E]

Media Operator

Cost Services plans Validity & talk time

Total

Airtel 51 43 23 18 135

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Vodafone 38 44 21 12 115

Total 89 87 44 30 250

Ho (Null hypothesis): There is no association between new marketing strategies and brand acceptance level of customers

H1: There is significance association between new marketing strategies and brand acceptance level of customers.

Expected Frequency:-

Here the frequency is arranged in the form of 2×4 contingency table. Hence the difference (2-1) × (4-1) = 1×3=3

Hence we need to compute independently only three expected frequency and the remaining expected frequency can be obtained by subtractions from the row & columns table

Under the null hypothesis of Independence:

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E (51) = 89 x 135 / 250 = 48.06

E (43) = 87 x 135 / 250 = 46.98

E (23) = 44 x 135 / 250 = 23.76

The table of Expected frequency can be computed as shown

Expected frequency

Media Operator

Cost Services plans Validity & talk time

Total

Airtel 48.06 46.98 23.76 16.2 135

Vodafone 40.94 40.02 20.24 13.8 115

Total 89 87 44 30 250

λ2 = Σ [(0-E)2/E]

(51-48.06)2 /48.06 + (43-46.98)2 /46.98 + (23-23.76)2 /23.76

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+ (18-16.2)2 /16.2 + (38-40.94)2 /40.94 + (44-40.02)2 /40.02

+ (31-20.24)2 /20.24 + (12-13.8)2 /13.8

0.1798 + 0.3731 + 0.5243 + 0.222 + 0.211 + 0.4158 + 5.72 +

0.2347

7.8807

As λ 2 Calculated = 7.8807

& λ 2 Tabulated for 5% level of significance (4-1) × (2-1) = 3= 7.815

Hence λ 2 Calculated > λ 2 Tabulated so we reject the null hypothesis

Therefore , the null Hypothesis is rejected that is , there is significant association between marketing strategies and brand acceptance level of customers.

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FINDINGS

In my management thesis, I have taken the consideration of sample as 250 customers and 55 retailers of both Airtel and Vodafone.

As per my survey, I have found that in Chandrapur city there are nearly same amount of retailers of both the communication. Whereas both telecom players have separate distributers for the post-paid connection.

All the retailers are dealing with the product such as new connection of prepaid and post-paid and recharge vouchers of Airtel & Vodafone.

The retailers have various of options for advertising their particular telecom players, which gives maximum benefit to them at lesser investment.

The following chart shows retailers medium for advertising in the city

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It has been found that 30 retailers of Airtel,8 of them are using newspapers, 11 retailers are using TV for advertising,9 retailers used hoarding as channel of advertising and 2 of the retailers used pamphlet

Whereas 25 retailers survey of Vodafone gives nearly the same idea, ie 3 of them used newspapers, 6 of the retailers used TV. Where most of them used i.e. 15 used hoardings, and 1 of them uses pamphlet for advertising.

Airtel strictly believes on corporate level advertising for being uniformity but they use local level advertising at less where as Vodafone uses both corporate levels as local advertising program for giving tough competition and for penetrating products.

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The below graph shows that Airtel is more acceptable in Chandrapur because of various plans, schemes and good network coverage i.e. why 107 customers of Airtel out of 135 are not ready to switch on to the competitor where as just28 of them agree to switch on to the competitor. Whereas Vodafone subscriber to are not keen to switch on to the competitor because of extra benefit of talk time and various plan they get. i.e. 92 customers out 115 are ready to switch to the competitor whereas 23 are ready to switch to the competitor.

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The above graph shows the customer preference for best marketing activities in the city by both the telecom player. There is intensely high competition between both of them in marketing. The one player lead by another just by some margin of percentage.

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The above graph states that customers came to know about the services from the following sources of both the telecom player. The below line are customers of Airtel where as the upper part is the customer of Vodafone

The below graph shows that the number of customers using various of services provided by their operator where as it also shows the number of customer who are not using it. The below line shows the use of various services by the customers where as the above part is vice versa of it.

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CONCLUSION

The research has proved that Airtel has better marketing strategies as compared to Vodafone in the city.

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The research has proved that there is significant association between advertising media used, for promotional activities by the telecom players,

The research has also proved that there is association between marketing strategies and brand acceptance level of customers.

The subscribers of Airtel are more in the city, but by the past two month the subscribers of Vodafone has increased.

Marketing strategy adopted by both the player are same i.e:- local media, maintaining good relation with the retailers, catalog.

The promotional activities of both telecom players is same i.e. dealers promo.

In the city Airtel has competitive edge over the Vodafone due to better service and plans for the custom

Appendices

FEEDBACK FORM OF CUSTOMERS

NAME :- AGE:-

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ADDRESS:-

MOBILE CONNECTION

AIRTEL VODAFONE

1) FROM HOW MANY YEARS, ARE YOU USING THIS PARTICULAR CONNECTION?

1 2 3 morethan3 4

2) ARE YOU SATISFIED WITH ITS NETWORK & SERVICES THAT IT PROVIDES

YES NO

3) YOUR REASON FOR CHOSING THE SERVICES OF CURRENT PROVIDER

a) CONNECTIVITY b) VOICE CLARITY c) COST EFFECTIVNESS d) VALIDITY AND TAILKTIME e) NETWORK f) OTHER

4) FROM WHERE DID YOU GET THE INFORMATION ABOUT THIS SERVICR PROVIDER?

a) T.V. b)NEWSPAPERS C)FRIEND & RELATIVES d) OTHER

5) WOULD YOU LIKE TO SHIFT TO ANOTHER MOBILE CONNECTION IF IT GIVES MORE SERVICES THAN YOUR PRESENT PROVIDER

YES NO

6) ACCORDING TO YOU WHICH COMPANY IS DOING MORE PROMOTION OF THEIR CONNECTION THAN THE OTHER

a)AIRTEL b)VODAFONE

FEEDBACK FORM FOR RETAILORS

NAME OF ORGANISATION:

NAME OF OWNER :

YEAR OF ESTABLISHMENT:

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HOW MANY OUTLETS DO YOU HAVE IN THE CITY?

<75 100>150 150>200 <200

WHICH AMONG THE FOLLOWING MEDIA YOU USED FOR ADVERTISEMENT IN THE CITY?

NEWSPAPER TV HOARDINGS PAMPHLET OTHER

DO YOU MAINTAIN THE CUSTOMER DATABASE

YES NO

WHAT KIND OF STRATEGY DO YOU OPT FOR INCREASING THE CUSTOMER CONNECTION

WHAT ARE THE DIFFERENT SCHEMES YOU PROVIDE TO YOUR CUSTOMER OTHER THAN YOUR COMPETITOR?

HOW CAN YOU SAY YOU HAVE EDGE OVER YOUR COMPETITOR?

Refernces

Books on Marketing Management (ICFAI Publication)

Company Manual & Broachers

Magazine – Business Today

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Magazine – Advertisement

www.airtel.com

www.vodafonecommunication.com

www.indianbusinessbuzz.com

www.google.com

www.businessanalysis.com

GLOSSARY

Advertising: Paid non –personal communication with a target market advertising media include television, radio, newspaper, magazines, billboard and direct mail

Hypothesis: The marketer’s untested assumption about the probable solution to the marketing problem

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Questionnaire: It is the set of Questions to be asked to respondent

Research design: It is the process that needs to be followed on conducting research

Sample: A portion of a population that represent the whole in a research study

Sampling: It is the process of selecting a representative from the population which determine the characteristics of whole population

Secondary Data: It is the data that has been already collected previously. It can be obtained from magazine, journal, online articles and so on

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Survey: It is a research technique used to gather information from sample of respondent by asking questions

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