DedicationDedicationWe dedicate our project to

Almighty AllahAlmighty Allah who gave us the ability to accomplish this task and to our respected “Sir Sajjad Ahmed Sandhu” who has guided throughout the whole project and by the grace of both we have achieved our task.

Group NameGroup NameOur group name is

AWESOMEMembersMembers

Usman Abdul Quddus(L)Usman Abdul Quddus(L)Absar ZiaAbsar Zia

Sajid MehmoodSajid MehmoodZubair AhmedZubair Ahmed

Abu Bakar Javid Abu Bakar Javid

Executive SummaryExecutive Summary USAZ Generator (Pvt.) Limited is the name

of our business. We are going to import and deal in gasoline, Petrol, and Diesel generator. During the few past years this market has become perfectly competitive market. But still it is unsaturated market. In this business profit is possible if our current business plans as well as future business plans are well designed. In our current plans we will try our best to generate profit or at least Breakeven. But after two or three years we are hoping to capture the further market of Punjab including Sargodha Faisalabad etc .Beside this we try to motivate the interest of different investors to invest in our business.

At the commencement of the business we are going to capture the few market of Punjab like Lahore Gujranwala due to the financial constraint we are able to capture just these two market places. But these two market have great potential to operate in it.

Business OpportunityBusiness OpportunityNow a days everybody wants a happy

comfortable and peaceful life. There are many factors that influencing our life and electricity is one of the major factor that influence more than anything else. Without electricity life is static. In this busy, modern and life of technology electricity is as important as hot blood in human veins. In Pakistan the current and upcoming situation of electricity is worse than past and there is no single hope that this problem is going to be solve in the next ten years. This scenario shows that the having a business in this field would be profitable.

Mission & Vision statement Mission & Vision statement VisionLeading business in the sale and purchase of

generator with customer satisfaction. Customer satisfaction is our prime responsibility. For customer satisfaction we have to understand the customer needs and want and behavior as well.

MissionDurable and long life generator to individual

and organizations.Will incorporate TQM in our quality

management process.Safe working environment for all employees.Professionals would be at strategic level.

Description of BusinessDescription of BusinessImport WholesalersFinal consumer

Target MarketTarget MarketTarget market could be; OrganizationsSchools and CollegesHospitalsIndividuals

Goals, Objective, StrategyGoals, Objective, Strategy

CorporateBusiness/competitiveFunctional (Departmental)

ABSAR ZIAABSAR ZIAWelcome to next Presenter

ProductProductProduct Features;1)Gasoline(gas generator)2)Petrol Generator3)Diesel Generator4)Cooling Fans (in small generator)5)Exide Battery6)Built in gas kit7)Easily portable 8)Sound proof

Product RangeProduct RangeProduct1000 Watt2000 Watt2500 Watt3500 Watt4500 Watt7000 Watt8000 Watt

Above 10 KV to 500 KV Generators(Available on demand)

PricingPricingProduct Price(Rs.)

1000 Watt 150002000 Watt 250002500 Watt 300003500 Watt 400004500 Watt 500007000 Watt 750008000 Watt 100000

Above 10 KV to 500 KV Generators

On Demand Will Be Available Within 7

Days.

SWOT ANALYSISSWOT ANALYSISStrengths Affordable PricesLess capital investment as compare to other Companies.

Ideally located First time with unique changes (USP)

WeaknessesWeaknesses Working in few market due to lack of capital

High Start-up costs

OpportunityOpportunityCurrent power shortage support to increase the sale.

Can increase prices.Going to be necessityWe can establish more outlets in commercial areas of big cities in near future.

ThreatsThreatsReduction in load shedding

If Govt. overcome the problem of power shortage.

Threats of new entrance.Solar SystemGovt. policy for importer

PEST ANALYSISPEST ANALYSIS

PoliticalSociety and PollutionEconomicTechnology

Porter’s ModelPorter’s Model

Threat of new entry Threat of substitution Competition between

existing players Bargaining power of

consumers Bargaining power of

Suppliers

ZUBAIR AHMADZUBAIR AHMADWelcome to next Presenter

PromotionsSales promotion We will promote our sales by

using the following cannons CouponsDiscountsLoyalty incentivesCoupons: A coupon is a ticket or

document that can be exchanged for a financial discount or rebate.

Reasons to Use CouponsReasons to Use CouponsTo Increase Number of New

CustomersTo Increase Sales of a ProductTo Reward Current CustomersTo Entice Return of Former

CustomersTo Create An Opportunity to Up-sell a

More Profitable ProductHighly Measurable Form of Marketing

DiscountDiscount1) Cash Discount2) Trade Discount3) Loyalty Incentive4) Seasonal discount5) Employee discount

AdvertisingAdvertisingWay to Advertising Print Advertising NewspaperMagazinesBrochuresOutdoor AdvertisingBillboardsBannersExhibition Events

Broadcasting Advertising

TelevisionRadioInternet 

SAJID MEHMOODSAJID MEHMOODWelcome to next Presenter

ORGANIZATION STRUCTURE ORGANIZATION STRUCTURE CHART:CHART:

CHAIRMAN

CEO

GM

V.P MARKET

INGV.P HR

V.P FINANC

E

V.POPERATI

ONVP.

R&D

M.R MANAG

ER

SALES MANAG

ER

AD. MANAG

ER

MREXECTI

E (MACHI

NS

M.R EXECTV

IEEQUIPMENT

MR EXECUT

IVE (ACCESSORIES

OF GENERATOR

Top Level of Management It consists of board of directors, chief

executive or managing director. The top management is the ultimate source of authority and it manages goals and policies for an enterprise. It devotes more time on planning and coordinating functions.

The role of the top management can be summarized as follows -

◦ Top management lays down the objectives and broad policies of the enterprise.

◦ It issues necessary instructions for preparation of department budgets, procedures, schedules etc.

◦ It prepares strategic plans & policies for the enterprise.

◦ It appoints the executive for middle level i.e. departmental managers.

◦ It controls & coordinates the activities of all the departments.

◦ It is also responsible for maintaining a contact with the outside world.

Middle Level of ManagementThe branch managers and departmental managers

constitute middle level. They are responsible to the top management for the functioning of their department. They devote more time to organizational and directional functions. In small organization, there is only one layer of middle level of management but in big enterprises, there may be senior and junior middle level management. Their role can be emphasized as -◦ They execute the plans of the organization in

accordance with the policies and directives of the top management.

◦ They make plans for the sub-units of the organization.

◦ They participate in employment & training of lower level management.

◦ They interpret and explain policies from top level management to lower level.

◦ They are responsible for coordinating the activities within the division or department.

Lower Level of Management Lower level is also known as supervisory / operative

level of management. It consists of supervisors, foreman, section officers, superintendent etc. According to R.C. Davis, “Supervisory management refers to those executives whose work has to be largely with personal oversight and direction of operative employees”. In other words, they are concerned with direction and controlling function of management. Their activities include -◦ Assigning of jobs and tasks to various workers. ◦ They guide and instruct workers for day to day

activities. ◦ They are responsible for the quality as well as

quantity of production. ◦ They are also entrusted with the responsibility of

maintaining good relation in the organization. ◦ They communicate workers problems, suggestions,

and recommendatory appeals etc to the higher level and higher level goals and objectives to the workers.

◦ They help to solve the grievances of the workers. ◦ They supervise & guide the sub-ordinates.

FUNCTIONAL DEPARTMENTS OF THE FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION:ORGANIZATION:

STORE DEPARTMENT: Functions:

1. Purchase of all items indented by user functions like spares Consumables etc., other than plant and equipment.

2. Registration of suppliers and evaluation. 3. Maintenance of Stores .4. Inventory control of stock items .5. Co-ordination with finance department for

timely payment to the Suppliers

FINANCE DEPARTMENT FINANCE DEPARTMENT Functions:Functions:To comply with legal and other

requirement.To provide information for stakeholders

about financial performance and viabilityTo provide managers with information for decision-makingTo provide a structure to business

activity based on the careful processing of numerical data

MARKETING DEPARTMENT MARKETING DEPARTMENT Functions:Functions:

The smooth functioning of the marketing, sales and delivery operation

Corrective actions on customer complaints  New initiatives taken for sales maximization of the

company Handling relationship with personal, communicating

and reporting to the management. Developing sales programs and formulating and

designing sales polices.

MARKETING HEAD

TEAM LEADER

BUSINESS EXECTIVE

MANAGEMENT TRAINEE

PRODUCTION DEPARTMENT PRODUCTION DEPARTMENT FunctionsFunctionsProduction and planning

Purchasing Stores Design and technical supports Works

Production cycle:

ABU BAKAR JAVIDABU BAKAR JAVIDWelcome to next Presenter

Human Resource ManagementPersonnel planningPersonnel planning deals with determining the

future needs for personnel according to the organization’s strategic and operational demands

“He who fails to plan is planning to fail.”– Winston Churchill

Personnel policiesPersonnel policies define the treatment,

rights, obligations, and relations of people in an organization

Job analysisJob analysisJob description It tells in brief the nature and

type of job Job specification is a statement which tells us

minimum acceptable human qualities which helps to perform a job

Recruitment

THANXXX TO ALL OF U……THANXXX TO ALL OF U……

ANY QUESTION?????ANY QUESTION?????