management presentation slide

8/9/2019 Management Presentation Slide

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MANAGEMENT REPORTPRESENTATION

NAME: SYED SHABIH UR RAHMAID: 4875CLASS: MBA-1(A) MORNING

INSTRUCTOR: SABA GULZARCOURSE: CONTEMPORARY

MANAGEMENT


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eo TelevisionNetworks


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GEO will be the voice of freedom from the Asian .subcontinent It will highlight the issues of

concern and the cultural richness of its people , .through information discussion and entertainment

GEO will propagate transparency of responsibility

that will ensure its position as the most credible ,and meaningful source of information through .quality programming based on issues GEO will, provide entertainment audiences can relate to

.thereby creating viewer loyalty and response GEO will forge an alliance amongst its three

- ,stakeholders viewers advertisers and shareholders .to maximize viewer ownership GEO will invest in human resources as it recognizes it to be the

.foundation upon which the GEO future will be built It is this very foundation that will allow GEO to

,attain and sustain a leadership position thus . fulfilling the promise associated with its creation

VISION


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GEO informs and entertains while celebrating cultures and prompting dialogue in the " " spirit of live and let live

MISSION


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GEO started its test transmission on 14 . August 2002 The National association of ( ) Broadcasters USA World s largest association

of broadcasters has honored GEO with the

w a r d f o r Q u a l i t y declaring it an . international standard television channel To build a reputable identity in a cluster of

different channels in just a period of four .years was not an easy task Geo is known for , ,its unique entertainment hot talk shows

truth revealing news and informative programs .

GEO TELEVISION

NETWORK


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INTRODUCING GEO TV 14-Aug 2002 Geo TV's test transmission starts

at 12:00 noon PST with 24-hour newscontent; frequency kept secret

Regular transmission started on 1st October2002

Geo TV is the first South Asian Urduto providecontent comparable with excellenttelevision broadcasters language channel

Geo has the widest distribution on cablesystems in Pakistan with 100% carriagewithin 90 days of launch

It launched the first interactive infotainment

programs in Pakistan, engaging andempowering the viewer.


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BASIC OBJECTIVELike all for-profit organizations, GEOs basicobjective is also revenue generation .

A LU E S TA T E M E N T S

W e are a team W e re sp ect each o th e r- W e en cou ra g e self d e ve lop m e n t

W e h o ld h ig h exp e cta tion s

W e em b race ch an g e W e va lu e o u r V iew e rs W e p ro vid e exce p tio n a lservice th a t le a ve s an

im p re ssion

W e su p p o rt o u r com m u n ity


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CORPORATE PROFILE NATURE OF BUSINESS

It is an International Electronic Media serviceproviding News,Sports and Entertainmentservices.

TARGET MARKET Geo plans to target the Masses. Geo is based inKarachi and is broadcasted for South Asianviewers of M.E, Europe, Canada, NorthAmerica and UK. Besides, of burros in Pakistana robust network feeds regularly live content

from New York, Los angles and London. TYPE OF OWNERSHIP

It is a Private limited Company and has 100%internal shares (family shares only). This ispart of the Jang Group of Companies, thebiggest and strongest group in media of thePrivate Sector.


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CORPORATE PROFILE FINANCIAL RESOURCES

It is basically a family business they have no externalshares.

REVENUES Its revenues are generated only through sale of

commercial airtime. (Advertising on thechannel).So far Geo has not reached even itsbreak-even point and have not earned any profitsyet.

PRODUCTS It is not actually a manufacturing business rather a

service business that generates cable TV channelsnamely:

Geo News Geo TV (Entertainment) Geo UK (Infotainment) Geo USA Geo Su er S orts


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CORPORATE PROFILE MARKET SHARE:

Its stands 2nd to satellite channels viewed in thePakistan and 2nd to National channels in Pakistan.i.e., PTV, STN, ATV etc.

COMPETITORS PTV is the main competitor of GEO with regards to

viewer ship because of the reason that geo is asatellite channel and accessible in specific areaswhereas PTV is a national antenna channel, whichis easily accessible. Geo is trying to compete withPTV and trying harder and harder to be the No.1

channel in Pakistan. Other satellite channels likeExpress News, Samaa TV, Dunya TV, Dawn TV,Waqt TV and others are GEOs major competitorsamong satellite channels.

PRODUCTION CAPACITY 11 channels is their total capacity because they are

using 2 beams and each beam contains 5-6channels.


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PLANNING GOALS ANDSTRATEGIES

Short Term Goal Launch English News & Music Channel

within a Year Intermediate Goal

Increase number of channels to 11 Long Term Goal

highly confidential and only known tothe Upper level management

G O A L S


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Strategies

Strategic Plans Provide minute by minute News Infotainment & Entertainment

Operational Plans evaluate the goals , as to how close

to achieving Objectives how much achieved

Growth Strategy make the HRM department strong and

competent providing training to the newly hired

employees


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SWOT Analysis Strengths:

First to bring the 'Breaking News'concept in Pakistan.

Unbiased, accurate and timely 24-hour news in Urdu language.

Most competitive work team. Goodwill as the largest media group

in the country First channel with international

graphics applications


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SWOT Analysis Weaknesses:

It is a newly established company soit is still under the learning process.

Because Pakistan has no institute thatprovides formal education on thisfield they are required to have allemployees trained from foreigninstitutions.

Lack of innovation in theentertainment scene.


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SWOT Analysis Opportunities:

Growing awareness about GEO of thepeople. They are attracted towards

entertainment. Increase in viewer-ship Improvement of Pakistans terms with

India. It increases cultural activities.


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SWOT Analysis Threats:

Fear of competition: Especially in entertainment because of

new channels. Employee turnover:

Geos employee turnover is under 5% New channels attract GEO qualified

and trained employees by offeringthem 3 times the salary they earn atGEO. They also offer different fieldsof jobs. These demands are difficult

to meet for GEO.


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LEADING Leadership Style:

Geo follows a purely and highlydemocratic leadership style.

encourages employees to be a part of the decision making

Develops plans to help employeesevaluate their own performance

Allows employees to establish goals

Encourages employees to grow on the job and be promoted Recognizes and encourages

achievement


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MOTIVATING THEEMPLOYEES

GEO use almost all theories of motivation except for The Theory X.

Some of GEOs tools of Motivation for employeewelfare are:

Performance based incentives. Annual evaluation of the employees performance is

discussed with the employee. There is an Idea Box in the reception room available

to employees and even visitors. All ideas areimplemented and the generator of the idea isrewarded with a prize. The C.E.O of the company isheading this campaign himself.

Annual Employee Functions Success story of the month. A success story of the

month in each department is mentioned foremployees who have gone that extra mile inachieving their objective. Their stories arediscussed; the committee reviews them andselects the best one. The winner of the best


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ORGANIZING Management Structure & Style

Geo consists of 1600 plus employeesaround the world and 400 plus

employees in the Karachi bureauitself because Geo has a very wideand large hierarchy.


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Levels of Management/Designations

Top Managers C.E.O C.O.O MD GEO NEWS MD GEO Entertainment MD GEO Super

MD AAG TV President

Middle Managers Directors Director News

Content Head (Production) Regional Heads Bureau Chief News Sr. Ex Producer Entertainment General Managers

First Line Managers Managers


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Organization Chart

When asked about its organizationalchart we were told that it has a very

complicated and wide hierarchyorganizational chart, which is 3meters long and is available on a 64MB visual file, which is kept in the

H.Q.


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n o rg a n iza tio n a l ch a rt o f th e K a ra ch i:u re a u is


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DECISION MAKING Decision Making Style

It is highly decentralized but also partially centralized Making a new decision is Highly centralized Centralized on different level of Managements

LEADING DESIGNATION The C.E.O Mir Ibrahim-Ur-Rehman is in charge of the

Content Production and transmission. The C.O.O Zaheer-U-Din Khan is in charge of all operational

departments (Marketing, sales, finance, HR, recoveryetc.).

President Imran Aslam is responsible for Content portion of

GEO. MD. News Azhar Abbas is responsible for GEO News. MD. Entertainment Yousaf Baig Mirza is responsible for GEO

Entertainment. Senior Executive Production Tariq Jamil is in charge for

production operations in Lahore.

Bureau Chief News Khawar Naeem Hashmi is in charge of the News sector in Lahore.


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DEPARTMENTALIZATION Geo is a highly organized and

departmentalized firm The control and coordination is narrowed

and made easier top managers can see more easily how the

various departments are performing Departmentalization of Geo

Geo has its own specific way of classifying and grouping workactivities.It is classified according to:

1) Functional Departmentalization2) Geographic Departmentalization


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DEPARTMENTS/DIVISIONS

Geo News Department Entertainment Department Infotainment Department Product Development Department Childrens Division Human Resource Department Geo Operations Department Technical Department Finance Department Marketing Department Creative Department & many more


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ACHIEVEMENTS ANDAWARDS

Exclusivity of GEONational association of Broadcasters (USA) Worlds largest

association of broadcasters has honored GEO with the Award forQuality declaring it an international standard television channel.Some international newspapers, magazines and news agencieshave commented on the unique style of GEO and various have

quoted it extensively. These include New York Times, Washington Times, Financial Times, Washington Post and Los Angeles Times.Francisco Chronicle, AP, AFP, Reuters, CNN, BBC, Khaleej Times,Gulf News, Times of India, The Hindu, Aaj Tak (India), Kyodo(Japan), Al Jazeera and other important television channels. Eventhe US State Department often quotes GEO.GEO has beendescribed as the CNN and BBC of Pakistan due to its enormousnews network within Pakistan and all over the world. New York

Times, one of the most prominent newspapers of the world, hasquoted that Geo changed the media scene of Pakistan. It is themost popular channel with the highest viewer ship in cities .Geowon a special award at the nouticaslo TV festival 2005.Geo hasalso been awarded best electronic mass media award 2004 byPakistan adv. Association. Business week one of the top 3magazines of the world while including the news of MSR in 25stars of Asia wrote that Geo has become the most watched TVchannel of Pakistan and its viewer ship is growing at the rate of 30% annuall . Accordin to Gallu , Geo is hi hl rated and the


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CONCLUSION

From this research, I conclude that: Geo isthe only independent and liberal channel withthe unique honor of consistently breaking news.Geo is an innovative concept that targets anew, growing market. We assume that themarket will respond, and grow quickly inthe next 2 years says, C.E.O Mir IbrahimRehman Our goals are to create areputation of quality, consistency andsecurity that will make us the leader of all

new style channels . Geo is a fast growingnetwork of channels that is making rapidawareness among the people. GEOs mainproblem is day by day growing number of private sector channels causing morecompetition. For this reason GEO must improvetheir strategy and competitive position.


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Thank You

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