management initiatives in a community-based health insurance scheme
TRANSCRIPT
international journal of health planning and management
Int J Health Plann Mgmt 2007; 22: 289–300.
Published online 21 August 2007 in Wiley InterScience
(www.interscience.wiley.com) DOI: 10.1002/hpm.898
Management initiatives in acommunity-based health insurance scheme
Tara Sinha1*,y, M. Kent Ranson2z, Mirai Chatterjee2x
and Anne Mills2�
1Self-Employed Women’s Association, Chanda Niwas, Opposite Karnavati Hospital,Ellisbridge, Ahmedabad, India2Health Economics and Financing Programme, Health Policy Unit, London School ofHygiene and Tropical Medicine, London, UK
SUMMARY
Community-based health insurance (CBHI) schemes have developed in response to inade-quacies of alternate systems for protecting the poor against health care expenditures. Some ofthese schemes have arisen within community-based organizations (CBOs), which have stronglinks with poor communities, and are therefore well situated to offer CBHI. However, themanagerial capacities of many such CBOs are limited. This paper describes managementinitiatives undertaken in a CBHI scheme in India, in the course of an action-research project.The existing structures and systems at the CBHI had several strengths, but fell short on somecounts, which became apparent in the course of planning for two interventions under theresearch project. Management initiatives were introduced that addressed four features of theCBHI, viz. human resources, organizational structure, implementation systems, and datamanagement. Trained personnel were hired and given clear roles and responsibilities. Lines ofreporting and accountability were spelt out, and supportive supervision was provided to teammembers. The data resources of the organization were strengthened for greater utilization ofthis information. While the changes that were introduced took some time to be accepted byteam members, the commitment of the CBHI’s leadership to these initiatives was critical totheir success. Copyright # 2007 John Wiley & Sons, Ltd.
key words: Community-based health insurance; India; management; SEWA
INTRODUCTION
In many low-income countries, community-based health insurance (CBHI) schemes
have developed in response to the inadequacies of public health care systems and the
limitations of informal and market-based risk protection systems available to poor
* Correspondence to: T. Sinha, Self-Employed Women’s Association, Chanda Niwas, Opposite KarnavatiHospital, Ellisbridge, Ahmedabad 380 006, India. E-mail: [email protected] Coordinator at Vimo SEWA.zLecturer in LSHTM.xCoordinator at SEWA Social Security.�Professor in LSHTM.
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290 T. SINHA ET AL.
households. CBHI schemes are recommended by the World Health Organization as a
useful method for protecting the poor against health risks (World Health
Organization, 2002). CBHI is part of an overall health financing strategy in a
number of countries, given the high out-of-pocket financing of care, the uncertainty
surrounding anticipated financial flows from donors, the large rural and informal
sector populations, and the weak capacity of governments to raise taxes (Gottret and
Schieber, 2006). While CBHI schemes vary widely on a number of aspects, they
share the characteristics of being voluntary, not-for-profit health insurance schemes
aimed at the people working in the informal sector (Cripps et al., 2000; Ekman, 2004;
Gottret and Schieber, 2006) who do not get the social security benefits normally
available to workers in an industry or firm.
Some of these schemes have arisen within community-based organizations
(CBOs) in response to the needs of their members. Others have evolved out of
traditional risk pooling mechanisms such as burial societies and gifts or loans
provided by family, friends, or employers in times of crisis (Morduch, 1999; Roth,
2002; Bennett et al., 2004). CBOs are well suited to instituting CBHI programs for
their members. They usually enjoy the trust of the local community, and are in touch
with the needs of members. They are well placed to harness information, monitor
behavior, and enforce contracts which are either too difficult or costly for the
government or any private insurance agency (Tabor, 2005).
However, insurance as a service is technical in nature. The insurance product is
governed by a firm set of rules. Receiving a benefit from this service, i.e., getting
reimbursed for a loss, needs to be bound by many terms and conditions. The
characteristics of the insurance product and the conditions under which a member
can benefit under it are not always easy to explain or to understand (Cripps et al.,
2000; Derriennic et al., 2005; Tabor, 2005). Moreover, there is the possibility of
mis-use or over-use of the insurance coverage, which also necessitates strong
management of the schemes (Jakab and Krishnan, 2001; Ahmed et al., 2005). Thus,
once a CBHI launches an insurance service, it becomes necessary to institute the
requisite systems for providing a satisfactory service to its members.
Several reviews of CBHIs have pointed to the limited managerial skills available
in these organizations. Setting up and managing a unit able to cope with the task of
providing health insurance service to poor households is a big challenge for many
organizations (Bennett et al., 1998; Cripps et al., 2000; Derriennic et al., 2005;
Schramm and Sodani, 2005; Tabor, 2005; Gottret and Schieber, 2006). Bennett and
Mills have suggested that capacity to design and manage effective CBHI schemes is
one of the greatest barriers to realizing their potential (Mills and Bennett, 2002).
A few manuals have been produced on how a CBHI can be started or how best to
manage a CBHI (Cripps et al., 2000; International Labour Office—(STEP Unit),
2005; Devadasan, 2006). These documents describe methodologies for setting up
and managing a CBHI program. Others have documented their experience of
introducing management systems for better fund management (Musau, 2004).
This paper contributes to this small body of literature on management of CBHIs by
describing a set of initiatives introduced in a CBHI program. These initiatives were
introduced in the course of an action-research project carried out at a CBHI in
Gujarat, India between 2003 and 2006. The management initiatives that were
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MANAGEMENT INITIATIVES IN A CBHI SCHEME 291
introduced are not novel from a management perspective. The contribution of this
paper lies in identifying areas of organizational functioning that strengthened the
delivery of CBHI by a member-based organization. Given that a large number of
CBHI schemes are run out of such organizations, the experience is relevant both to
organizations providing CBHI and more broadly to member-based organizations.
The next section describes the CBHI scheme. A brief description of the research
findings that guided the management initiatives undertaken is then given. This is
followed by a discussion of the key organizational features before, and after, the
initiatives were introduced. The conclusion highlights some challenges that were
faced in implementing the management initiatives and the impact of these
initiatives.
SEWA’S INTEGRATED INSURANCE SCHEME
The Self-Employed Women’s Association (SEWA) is a trade union of informal
women workers, started by Ela Bhatt in Ahmedabad in 1972. Headquartered in
Ahmedabad (Gujarat, India), and including members from 11 of the state’s 25
districts, ‘It is an organization of poor, self-employed women workers. . .who earn a
living through their own labor or small businesses. . . (and who) do not obtain regular
salaried employment with welfare benefits like workers in the organized sector’
(Self-Employed Women’s Association, 1999). The organization has two main goals:
to organize women workers to achieve full employment, i.e., work security, income
security, food security, and social security; and to make women individually and
collectively self-reliant, economically independent, and capable of making their own
decisions.
In 1992 SEWA started an integrated insurance program, SEWA Insurance, for its
members. SEWA Insurance provides life, accident, hospitalization, and asset
insurance as an integrated package. Membership is voluntary. Women are the
principal members, and can also buy insurance for husbands and children. Most
members pay an annual premium, and this amount is passed on to insurance
companies, which shoulder most of the financial risk. Members also have an option
of making a one-time fixed deposit in SEWA Bank—the interest from this deposit is
used to pay the annual premium.
SEWA Insurance is run by a team of full time staff and local women leaders called
‘aagewans.’ The aagewan is a grassroots level worker who is the primary contact
person for the Vimo SEWA member and the critical link between the member and the
scheme administrators.
When SEWA Insurance started in 1992, the primary thrust was on enrolling
members in Ahmedabad city. This was because the Insurance team and SEWA Bank
(a co-operative bank for SEWA members) were located in the city. As the insurance
program stabilized, it expanded to the rural members in the eleven districts.
Membership grew steadily from 7000 in 1992 to over 30 000 in 2000. In 2001,
membership jumped to over 90 000—an increase attributed largely to a greater
appreciation for insurance following a devastating earthquake in January 2001. By
calendar year 2003, SEWA Insurance had over 110 000 members—over 85 000 adult
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292 T. SINHA ET AL.
women and almost 25 000 adult men. Two-thirds of scheme members were in rural
areas and one-third in urban areas (i.e., Ahmedabad City). The vast majority, 97% of
members, were enrolled under the 1st and least expensive policy.1
Under the health insurance component of the insurance program, a member can
select a hospital of her (or his) choice. She pays out-of-pocket for her hospitalization
expenses. On discharge from the hospital, the member submits her hospitaliza-
tion-related documents to the program for reimbursement.
RESEARCH PROJECT, FINDINGS AND SUBSEQUENT INTERVENTIONS
In 2003, Vimo SEWA, in collaboration with the London School of Hygiene and
Tropical Medicine (LSHTM), initiated an action-research project aimed at
improving the equity of the health insurance component of the scheme. The
motivation for carrying out the project was the shared interest of the SEWA Insurance
leadership and the LSHTM researchers in assessing and improving the reach of the
insurance program among the poorest SEWA members. One of the LSHTM
researchers (MKR) had carried out his PhD research at SEWA Insurance and
developed a sound understanding of the program. SEWA Insurance and LSTHM
therefore jointly developed and implemented the action-research project aimed at
improving the program’s equity.
Baseline findings of the research project showed that while poor members were
enrolled in the scheme in both rural and urban areas, utilization of the scheme was
equitable only among the urban membership. In rural areas, better-off members were
benefiting significantly more than the poorer members (Ranson et al., 2006a).
Qualitative research revealed the problems of the scheme (Sinha et al., 2006).
Barriers faced by the members in scheme utilization
Poorer rural members faced several barriers that prevented them from utilizing the
scheme. Members’ understanding about the scheme and its benefits was limited. It
was found that many members were unclear about their membership in the scheme.
They also had incomplete information about the benefits available under the scheme
and how these could be accessed. Insurance products are difficult to understand even
for literate populations; the majority of SEWA Insurance members were semi-literate
or non-literate, which made it more difficult for them to understand the scheme
details. The members’ limited understanding of the product also had an adverse
affect on members’ continued membership in the program.
The scheme had a database which recorded details about each enrolled member.
However, servicing of the insurance members, especially with regard to submission
1In 2003, SEWA Insurance offered three schemes to its members. All three schemes were bundled andcovered death, accidental death, hospitalisation, and asset loss. They differed in terms of premium chargedand amount of insurance coverage. The first scheme was the least expensive and had the lowest amount ofinsurance coverage while the third scheme was the most expensive and provided the highest insurancecoverage.
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MANAGEMENT INITIATIVES IN A CBHI SCHEME 293
of claims, had several gaps. The aagewans were the primary link between the
members and the health insurance program, and were expected to facilitate
utilization of the scheme by the members. However, the aagewans were able to fulfill
their role only partially, in part due to inadequate contact between them and the
members. The members were geographically dispersed, the telecommunication
infrastructure was poor, and written communication was not useful due to the limited
literacy skills among members and some aagewans. Personal contact was the only
effective means of communication. While the aagewans did appear to make regular
visits to villages where the members lived, there was no system for formal recording
and monitoring of the contact made between aagewans and members. The servicing
of the scheme was further affected by the moderate capacities of the aagewans. The
support and supervision provided to them was limited, and needed to be enhanced to
significantly strengthen their capabilities.
Some features of the scheme’s design and management made it difficult for
members to benefit under the scheme. Hospitalized members were required to make
out-of-pocket payments for their hospitalization. They then had to submit all
hospitalization documents to the scheme administrators for reimbursement.
Members often faced problems in getting these documents, either because they
forgot to take them at the time of discharge from the hospital or because the doctor
refused to give the required papers. Aagewans tried to assist claimants in gathering
the required documents by making visits to the hospitals after the patient’s discharge,
but this had an adverse impact on the scheme’s administrative expenses.
Interventions introduced under research project to address the barriers
The research project therefore implemented two interventions aimed at improving
the equity of the scheme. These were intended to reduce the informational,
communication, and financial barriers identified through the qualitative research.
Under the first intervention, each member was visited in her home and given
complete information regarding the scheme and claim procedures. She was also
given an attractive wall piece as a reminder of her membership and information to
communicate with the Vimo SEWA office. Under the second intervention, a system
of prospective reimbursement for hospitalized members was introduced. The
objective was to pay the member for hospitalization expenses at the beginning of her
hospitalization and thus eliminate the burden of paying out of pocket. Under this
system, soon after a member was hospitalized, a family member phoned up the
SEWA insurance representative. The representative visited the member in hospital
and paid her 80% of her expected hospitalization expenses (as estimated by the
doctor) at the beginning of her hospital stay. More details about this system are
discussed in another paper focusing on the system of prospective reimbursement
(Ranson et al., 2006b).
The interventions were designed to use existing organizational resources and
structures. In the course of planning for and implementing the interventions, a variety
of issues related to management of a CBHI scheme became apparent. These were
jointly addressed by the scheme administrators and the research team through a
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294 T. SINHA ET AL.
series of management initiatives. This paper draws on this evidence and experience
to reflect on the challenges of managing a CBHI.
The management initiatives that were introduced in the course of implementing
the interventions had an impact on four organizational dimensions, viz.
organizational structure, human resources, implementation systems, and data
management. Figure 1 shows some key features of these four dimensions before and
after the initiatives. In the following section, we discuss each of the four dimensions
as they existed in the program before the management initiatives; the strengths and
limitations of these and the initiatives that were introduced. The initiatives were led
by the research team, which functioned both as researchers and managers.
ORGANIZATIONAL FEATURES AND INITIATIVES INTRODUCED
In Vimo SEWA, the organization’s structure and implementation systems were
closely related to the organization’s human resources. In the following paragraphs,
therefore, we first describe the previous functioning for the first three features listed
in Figure 1 above, viz. human resources, structure and implementation systems, and
the corresponding strengths and limitations of these. The management initiatives that
were introduced to address these three features are described together for all three
features. Data management is then considered subsequently.
Organizational structure
•Flat structure
•Multiple roles played by one person
Human resources
•Drawn from members
•Limited managerial skills
•Limited formal orientation and training provided
Implementation systems
•Primarily oral communication
•Limited monitoring
•Limited supervisory systems
•Limited quality check
•Limited utilization in field
•Supervisory structure
•Clear role assignment
•Professionally trained staff
•Suitably oriented and trained
•Quality check before use
•Field level utilization
Human resources
Organizational structure
Implementation systems
•Written reports
•Recording and monitoring systems
• Strong supervisory systems
FEATURES PREVIOUSLY PRESENT INITIATIVES INTRODUCED
tnemeganaM ataDtnemeganaM ataD
Figure 1. Organizational features at SEWA Insurance and initiatives introduced
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MANAGEMENT INITIATIVES IN A CBHI SCHEME 295
Human resources
Previous functioning. Like a majority of CBHIs, SEWA Insurance was housed in a
not-for-profit organization—a trade union of workers in the informal sector. The
organization’s focus was on organizing its membership and building a
member-managed organization. As a member-based organization, SEWA Insur-
ance’s philosophy was to build the capacities of members to be owners, users and
managers of the organization. The long-standing strategy, therefore, had been one of
identifying members who exhibited leadership potential and building the capacities
of members to take on supervisory and managerial roles. A majority of the team
members were, therefore, from the member community. There was a small team of
managers with professional training that was responsible for recruiting and
supervising the larger team.
Strengths and limitations of the human resource strategy. The advantage of having
a team made up predominantly of personnel drawn from backgrounds similar to
Vimo SEWA’s members was that it was relatively easy for the members to relate to
the organization. The members felt a sense of belonging and ownership in an
organization whose representatives were like them. Another advantage of such a
workforce was the relatively low cost, since they had modest salary expectations.
Team members drawn from this population also had lower turnover. They came with
less formal training and thus had fewer options in the job market, making retention
easier. Consequently, SEWA was able to maintain the sizable workforce it needed to
facilitate face-to-face communication with its members.
However, a workforce drawn from the member-community had its limitations,
primarily with respect to managerial capacities. A majority of the team members had
little formal education; only some had completed college and a few were even
illiterate. For a large proportion of the team members, this was their first ‘job’ outside
the home. This may have led to limited appreciation of their work’s implications for
the functioning of a large formal organization providing insurance services. As the
organization and its membership grow in size, suitable management systems with
appropriately skilled supervisors and managers are required to ensure that the
activities are being carried out effectively towards meeting the organization’s
objective.
Organizational structure and implementation systems
Previous functioning. In keeping with the nature of the team, which comprised a
large number of workers from the grassroots and a very small number of trained
professionals, SEWA Insurance had a relatively flat organizational structure. While
some key responsibilities were assigned to specific personnel, role definitions were
not rigid and a high value was placed on collective decision-making. Ultimate
responsibility for the program’s performance lay with the program head, and
structures at the middle level were poorly developed.
Given the relatively flat organizational structure and the limited formal training of
a majority of team members, systems leaned toward the informal and supervisory
structures were limited. Oral communication was the predominant mode of
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296 T. SINHA ET AL.
conveying information within the organization, and there was limited recording of
decisions taken or changes made in the existing mode of functioning.
Strengths and limitations of the organizational structure and functioning. The
relatively flat structure contributed significantly to the spirit of solidarity that was the
underpinning philosophy of the organization. Team members had a high sense of
ownership about their work and the organization. Since role definitions were blurred,
team members were willing to take on a variety of tasks as the need arose. On the
reverse, however, this sometimes hindered effective program operations. It was
difficult to hold individuals accountable for specific tasks.
The system of oral communication was undoubtedly strong and effective, and
team members that had good working relationships with each other did not wait for
formal communications to undertake specific tasks. However, the lack of written
communication and written reporting meant that information and tasks sometimes
fell through the cracks.
The systems for monitoring and supervising tasks were weakly developed. It was
not uncommon for junior team members to be left to their own devices for dealing
with situations to the best of their ability. To illustrate this point: we mentioned above
that one of the factors preventing utilization of the scheme, especially among the
poorer members, was limited understanding about the scheme. Vimo SEWA realized
the importance of maintaining regular contact with members and providing refresher
sessions about the scheme to educate members. For this, part of the aagewans’
responsibility was to visit all the members they were responsible for, and not just
members who needed to submit claims. But while there was follow-up done by
supervisors for claims-related visits, member-contact visits were left relatively
unmonitored. Organizational theory underscores the need for management initiated
support and supervision systems. These include holding regular meetings to review
progress, discuss issues, provide feedback, and agree on possible solutions (Cripps
et al., 2000).
Management initiatives to address human resources, organizational structure, and
implementation systems. One of the management initiatives was to hire
professionally trained team members. Each of them was assigned roles and
responsibilities in keeping with her abilities. This enabled them to perform focused
tasks and demonstrate their capacities. New recruits were provided with an
orientation to the organization and its philosophy of putting the SEWA member first.
This helped them to view their position and role in the context of the larger
organization. The organizational culture required professionals to work on equal
terms with team members who had fewer skills than them and also with the poor
members of the insurance program. The example set by the organizational leadership
guided the new recruits into the organizational culture. Further, the new recruits were
hired as members of the research team, and not as a part of the mainstream
operational team. This greatly reduced any resentment that other team members may
have felt towards the new appointees.
Three distinct levels were laid out in the team hierarchy—the research team
leader, the research associates, and the grassroots researchers. Lines of reporting
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were clearly defined, with the grassroots researchers reporting to the associates and
the latter reporting to the team leader; each person knew who she was expected to
report to. Team members were free to seek assistance and work closely with any of
the others within their team or within the larger team, but accountability was made
clear.
To ensure successful completion of the required tasks, systems were laid out; time
lines were planned and supportive supervision provided by the senior team members
to the juniors. For instance, to implement house-to-house visits to members, a new
implementation system was put into place. First, village-wise member lists were
generated. Supervisors sat with the aagewans to make micro-plans for conducting
the visits, by clubbing geographically proximate areas and working out estimated
time to make the visits. The objective of the micro-planning was to ensure the
maximum member coverage with minimal cost. This resulted in setting up an entire
management subsystem to carry out the series of tasks for making and recording
member education visits. Each week, supervisors sat with aagewans to jointly plan
the visits for the upcoming week and take stock of visits made during the previous
week. This system of micro-planning and close supervision had several positive
outcomes. First, the aagewans appreciated the support that they received in carrying
out their tasks. The detailed reporting that they did each week led them to value their
work. This in turn enhanced their motivation and commitment levels.
Data management
Previous functioning. Management information systems, either manual or
computerized, are critical to the effective operation of a CBHI (Tabor, 2005).
Being an insurance organization, SEWA Insurance maintained one database on
members who enroll in the program and another on the claims submitted to SEWA
Insurance. The member database was used primarily to send a list of insured
members to the insurance company and to verify the membership status of persons
submitting claims. Occasionally lists of members had been generated from this
database to aid aagewans in their work, but the utilization of these lists had not been
monitored.
Strengths and limitations. The fact that a computerized database of SEWA
Insurance members was available was in itself a strong position to begin from.
However, a close examination of the data showed errors and gaps. To make house
visits to each member, accurate lists giving the members’ names and addresses were
required. For example, addresses entered in the database were incomplete in some
places and incorrect in others. The data in its existing state could not be used to
generate complete member lists. It had to be ‘cleaned’, i.e, addresses checked and
corrected, before final member lists could be generated.
Management initiative. Cleaning of the members’ database was done in a detailed
and systematic fashion. Each member’s record was examined to identify errors and
gaps. These were then corrected to the extent possible. The data cleaning required a
few sittings with the district teams who are best acquainted with the details of their
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298 T. SINHA ET AL.
respective districts. While this process was tedious, it enabled the interventions to
reach far more members than would have been possible in the absence of this
cleaning.
Cleaning of the data allowed it to be put to much more practical use, and its utility
was enhanced by using barcodes. A system was needed for both research and
management purposes of recording visits to members. As we mentioned above, the
aagewans had limited literacy skills, so a recording system was needed that required
minimal literacy skills. A set of four barcode stickers was generated for each primary
member corresponding to her unique identification number using the cleaned
member data. When an aagewan visited a member, she gave the member her set of
barcode stickers. The aagewan then took one sticker back at each visit and pasted it
in a register. The register with the pasted barcode stickers was returned to the office
where it was scanned using a bar code reader and a report generated showing which
members had been successfully visited. This information was available to the team
leaders without requiring any written recording by the aagewans of the members she
had visited.
The experience showed the many practical uses of this data and underscored the
importance of having ‘clean’ data for it to be useful. At all levels of the organization,
the importance of data accuracy has been reinforced, right from the aagewans who
write down member data in the enrollment campaign to the data entry operators. This
has resulted in a greatly improved database and in greater utilization of the data for
management, planning, and reporting. The system of using barcodes to record visits
to members was mainstreamed in the insurance program.
CONCLUSIONS
The discussion above highlights four areas where improvements in the scheme’s
management were introduced—human resources, organizational structure, imple-
mentation systems, and data management. These changes were introduced in
the course of implementing two interventions under the action-research project.
The interventions were later incorporated into the CBHI’s operational systems, as
were several aspects of the management systems that were used to implement the
interventions.
Not surprisingly, there were some challenges in instituting the new systems, as the
‘old’ and the ‘new’ working styles had to be gradually brought together so that they
worked in tandem. Areas of tension included the higher compensation expectations
of professionally trained staff compared to the majority of the team members and the
changing work culture such as time-bound functioning, formal reporting, and
accountability for assigned tasks. It took some time for team members to make the
transition from the previous, more informal style of functioning to the new systems.
However, being a learning organization, SEWA Insurance’s senior management
provided the support needed to institute these new systems. The successful
completion of the research activities using the management initiatives further
bolstered SEWA Insurance’s commitment to these.
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The initiative using barcode stickers also indicated that modern technology is
readily accepted in hitherto ‘traditionally-functioning’ member-based organizations
when it is seen to clearly enhance efficiency. Both the managers of SEWA Insurance
and the barely-literate aagewans enthusiastically adopted the technique of barcode
stickers for recording visits; in fact this method was very soon incorporated into other
SEWA Insurance activities, including a campaign to increase member retention in an
urban center.
While the operational success of the management initiatives was evident by the
end of the research project, the financial implications of the new systems are not yet
clear. For instance, has the hiring of professionally trained staff led to greater
efficiency in systems of functioning, so that the higher staff costs have been offset by
more cost-effective functioning? A CBHI scheme planning to revise its management
systems would find it worthwhile to evaluate operational costs at baseline and again
after introduction of the new management initiatives to assess the financial
implications of these changes.
The experience of introducing management initiatives at SEWA Insurance has two
important lessons. The first is that CBHIs can successfully combine a grassroots
orientation with professional systems of functioning. Undoubtedly, member
orientation and strong community networks act as the foundation. However, to
become successful service providers, CBHIs need to adopt good management
practices. Appropriate modifications are required to the team’s composition,
organizational hierarchies, and systems of planning and implementation. Key
resources like data require attentive management to be fully utilized by the program.
The commitment of the senior management of the CBHI to these changes is critical
to their success.
Second, to change systems of functioning in an ongoing organization, it is useful to
introduce the changes in a phased manner, and somewhat removed from the
mainstream operations. This may be carried out in the context of a research project,
as was done in this case, or be adopted in one part of the organization to begin with.
This slow introduction allows for wrinkles in the new system to be ironed out and
also increases its acceptability among the larger organization.
ACKNOWLEDGEMENTS
Financial support for this study was provided by the Wellcome Trust (Grant
No.GR067926MA).
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DOI: 10.1002/hpm