manage your web presence presentation by ars media
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This is the presentation for ARS Media workshop Manage Your Web PresenceTRANSCRIPT
ARS MEDIA
Manage Your Web Presenceby Alvin Singh
Saturday, May 18, 13
ARS MEDIA
Contents+ Which Social Networks work for you?
+ Internet Safety & Privacy Policies
+ Evernote & Productivity Tools
Lunch
+ Making your Business Social
+ Marketing Techniques & Using Multi Devices
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Which Social Networks work for you?
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500 million users, 200 million active users (2013)
Called the “SMS of the Internet” because users are restricted to 140 characters per message or Tweet.
Originally designed for small groups to communicate online in a conversation format. Now its estimated roughly 140 million tweets per day
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1 Billion users worldwide
Launched in 2004 it remains the worlds largest social network. Based on building a large friend list and sharing everyday information and image with friends and family.
Most of Facebook revenue comes from advertising
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100 million users
The most popular way of sharing your life with friends through a series of pictures.
You can snap a photo with your mobile phone then choose a filter to transform the image and share via social networks
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48 million users
A virtual pin board, allowing you to organize and share all the interesting things you find on the web.
Users use boards to plan their weddings, decorate their homes, offices and recipes, amongst other things.
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1 Billion users, 4 Billion views per day
Video sharing website that allows users to generate their own content
In 2006 Google purchased YouTube for $1.6 billion dollars
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Launched in 2003 the site allows professionals from various industries to network, search for jobs and create business groups
225 Million users
Groups keep their members informed through emails with updates to the group, including most talked about discussions within professional circles
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1) Be Respectful
2) Think Before You Post
3) Protect Yourself
4) Don’t Be an Addict
4 Guidelines for Social Networking
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Internet Safety and Privacy Policies
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“Whatever happens online stays online”
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Big Data
Information may also be gathered from a user’s actions online using “cookies” (short strings of text stored on one’s hard drive). Some of the purposes of cookies may include:
• Tracking which websites a user has viewed.• Storing information associated with specific websites
(such as items in a shopping cart).• Tracking movement from one website to another.• Building a profile around a user.
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Types of Privacy
Privacy as it relates to government monitoring, collection, and analysis (e.g. NSA; National Security;)
Privacy as it relates to the collection and use of data by private entities (e.g. Privacy Policies)
Privacy as it relates to the “right to be left alone.” (e.g. Spam; Do Not Call Lists)
Privacy as it relates to the preserving private information (e.g. Trade Secrets; NDAs; “Classified”)
Privacy as it relates to the prevention of crime (e.g. Identity Theft; anti-hacking)
Privacy as it relates to the right to do embarrassing things without it being made public
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Social Media Complicates Privacy
Driven by younger generations with different views on privacy and, more importantly, different views on the importance of information in their lives.
Social media has changed the private v. public calculus to one that is primarily an issue over who controls the filters and who controls the data (as we’ll see later)
Social media users often seem surprised when data that they have publicly posted is then used “against them”.
The currency of social media websites is the data about their users so the incentives of social media are to protect privacy only to the extent necessary to obtain trust from their users.
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Facebook, MySpace, etc. has caused or reflects a change with respect to privacy expectations of the “Millennial Generation”
Nothing is ever deleted and, as a result, all of life is public (hiring; public identity)
Issues the same, but different in kind, because of the great personal information present (see, also, search engines).
Rise of the humiliation lawsuit
Social Media Complicates Privacy
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No law will protect you against STUPIDITY
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Evernote & Productivity Tools
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• Evernote• TweetDeck• Flipboard• Fresh Books• Doodle• MindMeister• Trello• Yammer
Type: Bullets Dark
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Marketing with Social Media
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Facebook Pages
Pages are for professional use and allow an organization, business, celebrity or
band to maintain a presence on Facebook. They are managed by people who have
personal profiles, and you may add other admins to help you manage it.
Pages differ from Groups because they are supposed to be used by real
organizations. Groups are meeting places for people with similar interests or
hobbies.
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Facebook Page Examples
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Facebook Page Examples
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Be Different
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Social Media Marketing Checklist
Website must: Educate, market and SELL!
Content: Regularly updated blog, video, photos
Email capture mechanism
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Visibility + Credibility = Real Social Media Success
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Create a social media marketing campaign
1) A local pet store owner in Randburg wants to engage with customers via social media. Each year they host a dog walk to raise awareness on Rhino poaching and they would like to sign up more people. They have a limited budget but they are open to any ideas.
2) Chef Chantelle teaches cooking classes 4 times a week and she wants to develop a digital campaign to increase traffic to her website and sign up more customers to her classes. Help her develop a interactive campaign combining mobile and social media.
3) A supermarket chain has recently signed a initiative to sell local small farmers produce in their stores. They would like to inform its customers that the fruit and vegetables they are selling are grown on local South African farms. What new media platforms should they use and how can they make the campaign interactive and increase profit sales?
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Mobile Technology
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Power of Mobile
48 hours after the 2010 Haiti EarthquakeRed Cross raised $8 million dollars (R74million) for SMS donations
Images: Description and body copy
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Create a Mobile Application
Develop the Functions
Social Network Integration
Mobile Advertisement
Target Audience
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