Trendstracker Asia

What’s new in the mobile world?

A look into youth broadband usage

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“Pyramid research recently states that Malaysia will be among the fastest-growing markets in asia pacific due to operators aggressive CAPEX plans in broadband – both fixed and mobile – spurred in part by the government plans for a high-speed broadband network”.

-cellular-news.com

“Celcom to invest up to Rm 90 mil to set up 124 blue cube outlets” – thestar.com.my

“… The agreement (MAXIS’s latest signing with TM), would give MAXIS “last-mile” access to homes covered by the national HSBB project to add to its existing 10,000 km of fibre cables and over 7000 mobile stations sites at present count.

– thestar.com.my, on MAXIS’s latest signing with TM.

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Driven by mobile broadband adoption, 3G expansion will increase rapidly over the next few years, so that by year-end 2012, 3 quarters of handsets will be 3G capable, matching 3g penetration in Singapore, and making malaysia one of the most advanced adopters of 3G in Asia/pacific.

-Thestar.com.my

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“All Telcos a

re fighting

for a place in the mobile

internet battle.”

Since youths contribute to a huge percentage of the online community in Malaysia, and since more and more youths are upgrading their cellphones to smartphones so that they can constantly be connected to the internet, Telco companies should pay more attention to what they have to say about their services so far.

Understanding what youths want, and using that knowledge in a profitable manner, is the key to penetrating the youth market.

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LET’S ASK THEMSo, we were wondering, with such stiff competition, and since all the Telcos have interesting broadband packages, which provider has the most influence among young people?

We asked 250 Bumiputera youths, all over Malaysia, which broadband package they were using, why, and would they consider changing to different providers

250 youths, all over Malaysia. What’s their final say?

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FINDINGS

DiGi40%

Maxis40%

WiMAX10%

Celcom10%

Youth’s Choices

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DIGI BROADBAND

40% of youths choose DiGi because it provides fast internet service, which is mainly attributed to the fact that not many people use it (perception).

HOWEVER, THEY FIND THE SERVICE EXPENSIVE AND HAS LIMITED COVERAGE

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Arqam, 20 / Kuching

“I choose Digi because the speed is fast and not much traffic, which I guess is because not many people use it”.

Umar Shariff, 20 / Bandar Baru Bangi

“ Line is not busy/crowded, and it comes at a reasonable price”.

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MAXIS

40% of youths use it because they get better coverage in different areas.

However, they find it superbly annoying when they keep getting disconnected

at certain times during the day

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Achang, 19 / Kuching“Maxis provides fastest and best connection, it has

good reception and it is cheap “

Aliff , 18 / kuching“Maxis is the best out of all the three providers. I’m

satisfied with the service that they’ve been providing me.”

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CELCOM

10 % of youths use the service because it has the widest coverageBUT! Youth hates i t when

the speed lags, especial ly during certain peak hours.

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Shazwan, 18 / Wangsa Maju

“Celcom has the widest coverage out of all three. I can get a good connection wherever I go, as opposed to the other

providers. ”

Yasser, 18 / KL“Celcom has the widest coverage and capped only

30% of the speed when exceed the usage limit”

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P1 WiMAX

10% of youths use it because of the turbo speed, and stable network

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Zuhaili, 18 / Petaling Jaya “ They offered best service - in term of speed (bandwidth), stability of network, price and

coverage”.

Dieda, 19 / Kuantan“ WiMAX can be shared(cost + WiFi) and it

provides good performance”.

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Youth Specialist Analysis

College can be rough, and kids need a release. Nowadays, Social Networking provides that release. However, not all campuses provide WiFi, hence kids are now driven to use mobile broadband

providers.

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Over a short period of time, W1MAX users have increased,

especially among young people

This indicates that many youths might convert to W1MAX, especially if their friends start using W1MAX

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Why?Simple

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It allows them to SHARE

Which makes everything THAT MUCH CHEAPER

When you help them to:

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Connect more, for less…

They will eventually:

Love you <3