malaysia automotive industry - towards sustainability
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MALAYSIA AUTOMOTIVE INDUSTRYTOWARDS SUSTAINABILITY
M. MADANI SAHARICEO, MAI
NAP 2014Malaysia as regional hub for Energy Efficient Vehicles (EEV) with high technology uptake among industry players for domestic & international export.
Investment
Hub for Energy Efficient Vehicles
Market Expansion & Outreach
Manufacturer & After Sales Managing vehicle car price
Supply Chain Development
Global Efficiency and Effectiveness
Safety, Security & Environment
Whole Type Vehicle Approval Anti Theft Telematics
Human Capital Development
Adequate & competent manpower
Technology & Engineering
In line with Latest Technology
DIRECTION
Carbon Reduction Fuel Efficiency Preserving Natural Resources
STRATEGIES
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NAP 2014 as an ENABLER TO GROW. Complete the local eco-system through domestic
direct investment. “Missing linkages” are strategic industries.
The key strategic areas are such as: Power train, transmission and related control
system; Die set and Mould base; Aluminum and Other Non Ferrous Casting Design engineering and prototyping; Vehicle, sub-system and component testing; Automotive grade steel; and Engineering Plastic.
BACKGROUND
MANUFACTURERS
- Plastic Moulders- Extruders- Forgers- Pressworks- Foundries- Diecasters- Machining- Rubber Moulders
MAJORASSEMBLERS
MANUFACTURING SECTOR
SUBASSEMBLERS
SUPPORTIVE SECTOR
TOOLDESIGN
MACHINESDESIGN
INTERMEDIATE SECTOR
HEAVYFORGERS
HEAVYCASTINGS MACHINE BED
MACHINE PARTS
LARGE MOULD BASES
TOOLS, DIES& MOULDSMAKERS
MACHINESMAKERS
PRIMARY SECTOR
ROLLINGMILLS
STEELREFINERS
NON FERROUSSMELTER
STEEL BARS & PLATES
ALUMINIUM
BRASS ETC
PETROCHEMICALSMELTERS
RESOURCE SECTOR
NATURALRESOURCES
IRON O
RE
OIL
PLASTIC
MATERIALS
WROUGHTIRON
BIL
LET
S
DESIGNERSENGINEERING
DESIGNERSPRODUCT
DESIGNERS
AUTO MANUFACTURING MISSING LINKAGES
MISSING LINKAGES
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MISSING LINKAGES.
The key strategic areas are such as: Power train, transmission and related control
system; Die set and Mould base; Aluminum and Other Non Ferrous Casting Design engineering and prototyping; Vehicle, sub-system and component testing; Automotive grade steel; and Engineering Plastic.
BACKGROUND
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NAP 2014 as ENABLER to GROW.
Strengthen competitiveness of local automotive industry Supply chain development – Process (Method,
Machine, Material, Management and Money)
Human Capital development – Man
Technology Development – General, Basic and Specific for Process and Product.
BACKGROUND
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ROADMAPS IN NAP 2014
There are 6 roadmaps developed to complement the execution of the NAP 2014. These roadmaps are namely: 1. Malaysia Automotive Technology Roadmap (MATR)2. Malaysia Automotive Supply Chain Development
Roadmap3. Malaysia Automotive Human Capital Development
Roadmap4. Malaysia Automotive Remanufacturing Roadmap5. Malaysia Automotive Authorized Treatment Facilities
(ATF) Framework6. Malaysia Automotive Bumiputera Development
Roadmap
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What is CENTRAL to NAP 2014 and GROWTH?
Energy Efficient Vehicle. Power train technology – Refer to EEV slide. Related technology – Material (Lighter and yet
stronger)Aluminum, MagnesiumUltra High Strength Steel (Laser welding, Hot
stamping …)Higher electronic integrationDesign (less resistant, aero dynamics)
BACKGROUND
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What is CENTRAL to NAP 2014 and GROWTH? Green Automotive Lifecycle. Refer to Auto Lifecycle
slide. Manufacturing sector - Green process (lower
green gas, energy optimization..) After market – Refer to Aftermarket slide
Recycling, Remanufacturing, Regulated 4S centers.
Safety Malaysia is a WP29 member. Gradual implementation of the UN Regulation WVTA by 2015.
BACKGROUND
NAP 2014: Target 20202020 As at Dec 2014
Total Industry Volume (TIV) 1,000,000 units 666,465 units
Exports of Vehicles 150,000 units 21,040 units
Exports of Components RM 25 billion RM 14.2 billion
Employment 150,000 jobs 21,072 jobs
Supply Chain Development
Level 5: 180 companiesLevel 4: 330 companiesLevel 3: 430 companies
Level 5: 5 companiesLevel 4: 33 companies
Level 3: 277 companies
Note: Level 5: Product Design Capable, Level 4: Process Design Capable,
Level 3: Statistically Stable Process10
RM 11.5bworth of investment
8 OEMsInvestment from
332kof planned capacity
RM 4.1bworth of investment
8 OEMsInvestment from
70kof actual capacity
Manufacturing Related InvestmentApproved Investment
Realized Investment
Investments started in 2013 Expected completion by 2018
After Sales & Services Related InvestmentApproved Investment Realized Investment
RM 2.6bworth of investment
RM 0.8bworth of investment
Investment from 6 CompaniesIn the areas of
• Automotive Design;• Advance Material Development;• Restoration;• Motorsport;• Distribution, After Sales & Services;• Training;• Education;• R&D; and• Remanufacturing
Investments started in 2013 and expected completion by 2017
Achievement as at Dec 2014: Investments in 2013 and 2014
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• Total of 21 projects, RM120 Million in R&D.• And 4 projects already commercialized.
Achievement as at Dec 2014: Technology Development
Better Competitiveness
Reduce Cost Improve Quality
Enhance Productivity Improve Efficiency• Advanced Electrode and Electrolytes
for Li Ion Battery• Battery Management System
• Li Ion Battery Module Packing• Automotive Composites
• Bus Tracking System• Modular E-Bus Driveline System• Market Intelligence & Technology
Assessment• Li-Ion Manufacturing Scale Up
• Plastic VMould Design• Flexible Roll Forming• 3R System• Lightweight Plastic Glazing
• ATM Diecasting• Tool Wear Prediction
• Plastic VMould Process
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Achievement as at Dec 2014: Employment
5,538Industry Led Professional
Certificate (IPC)
1,764Automotive Industry
Certified Engineer (AICE)
668Automotive
Apprenticeship (AA)
105Customized Company
Wide HCD (C-HCD)
TALENT DEVELOPMENT
8,075
MAI’s HCD Programme
12,997Direct Recruitment
from Industry
JOBS CREATION
21,072TOTAL OF
With salary of 25% above industry average
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53ASEP
Companies
277LPS Companies
2,250Trained
Workforce
• Improved Productivity: 21.5%• Cost Saving: RM 601.3 Million
• Lean Production System (LPS) programme was developed under the platform of Malaysia-Japan Economic Partnership Agreement (MAJEPA)
• ASEP was developed under the platform of Malaysia- Australia FTA(MAFTA)
Achievement as at Dec 2014: Supply Chain Development
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Bumiputera Automotive Business Opportunity Workshop (BumiAUTO)
Bumiputera Motorcycle Dealership(BMD)
Bumiputera Workshop
Development & Transformation
(BWTP)
100 companies
5 companies
150 companies
Improved Revenue of RM 83.6 Mil
Achievement as at Dec 2014: Bumiputera Development
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Achievement as at Dec 2014: Car Price Reduction (CPR)
3% 2016
2015
7% 2013
5%
2014
5%
2017
5% In 2013, CPR
achieved 4.97% reduction.
• In 2014, CPR achieved 7.01% reduction• This reduction has benefited more than
81.5% of passenger vehicle sales in 2014.
As at May 2015, 4.6% reduction
16.58%ACHIEVEMENT TO DATE:
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2015 2018 20252020
EURO 4 RON97 (Petrol)
EURO 4 RON95 (Petrol)*
EURO 5(Diesel)*
EURO 5 RON95&97 (Petrol)*
2014
EURO 5 Diesel
• In 2014, 13 stations started the sales of Euro 5 Diesel in southern Malaysia.
• From 3rd quarter 2015, roll out of EURO 5 diesel to nationwide.
Euro 4/5 Introduction Timeline
Diesel Euro 5 Rollout
Achievement as at Dec 2014: Euro 4/5 Implementation
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* Supply ability from domestic refinery
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THANK YOU