making the source for macmillan cancer support: rob pearson's talk at product tank brighton...
TRANSCRIPT
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ROB PEARSONProduct Tank Brighton July 2015
MAKING THE SOURCEUsing lean, collaborative UX to make The Source for Macmillan Cancer Support
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Welcome Slideshare visitors
Many of these slides have speaker notes. To read them click the ‘notes’ tab below the slides.Slideshare doesn’t do a great job: all the notes are in one stack. I’ve numbered the notes to link them with the right slide, which should help a bit. That’s usability folks
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The process
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GOAL 1
A shared view of the product
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1: Stakeholder interviews
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2: Stakeholder workshop
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2: Stakeholder workshop
Review SWOTAgree on audienceAgree on contentSketching
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2: Agree on audience
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2: Agree on audience
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2: Agree on content
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2: Sketching
This is Brad Frost idea: http://bradfrost.com/blog/post/establishing-design-direction/
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2: Sketching
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GOAL 2
Validate the concepts
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3: Lo-fi wireframes
interviews
workshop 3 4 765
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3: Lo-fi wireframes
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3: Lo-fi wireframes
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4: Guerrilla testing
interviews
workshop
lo-fi wire-
framing
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4: Paper prototype
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GOAL 3
Validate the usabilitySelect a direction
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5: Prototyping
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workshop
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5: Prototyping
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5: Prototyping
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5: Prototyping
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6: Usability testing
interviews
workshop
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6: Usability testing
Example findings• Participants were all able to complete tasks
quickly and straightforwardly, regardless of platform or prototype version
• On desktop most participants understood the proposition quickly and accurately. This took longer on mobile
• Most participants quickly apprehended that content was user generated
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7: Design, build
interviews
workshop
lo-fi wire-
framing
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testing 7usabilit
y testing
proto-typing
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Evaluation
414 tips on the site “There is still work to do, but we’re delighted with the average time on site, and the number of visits since launch. We’ve also seen that the site is helping to attract a new, younger audience than our main website normally gets; a key measure of success for The Source.”Chris Cockroft, Macmillan digital project manager
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Takeaways
Ideas for activitiesInvolve your stakeholders wherever possible- Gain a shared vision of your product- Collaborate on design: make it their idea!- No surprises, no big reveal
Seek evidence to inform design decisionsLean
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Thanks
ROB PEARSONDirector, Amido@[email protected]
If you’d like me to talk at
your meeting please tweet me @robotperson