Pam Foden

VisitEngland

Making the most of your TripAdvisor listing

million

million

million

*Source: Google Analytics, average monthly unique users, Q4 2014; does not include traffic to daodao.com

businesses

listed

countries

and point

of sales

candid traveller

photos

Unique

monthly

visitors*

0

20

40

60

80

100

120

140

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Members

Content

Rapid growth of members and content since 2012

More than 100 new contributions are posted every minute

(mill

ion

s)

Source: TripAdvisor internal data

TripAdvisor reviewers – Lincoln Cathedral

Star ratings

Star ratings

www.tripadvisor.co.uk/GetListed

TripAdvisor ranking

depends on quantity

of reviews, quality of

reviews and “recency”

of reviews

Responding to reviews

TripAdvisor reviews are largely positive

Source: TripAdvisor. Percentage of all ratings, January 2013

48%

29%

12%

6%

6% Average Review Score:

4.12

Trevalgan Trevalgan Self-Catering

“Affordable compact luxury in prime locations””

Business listing

TripConnect

TripAdvisor Business listing & ‘Instant Booking’

Encouraging reviews

Encouraging reviews

Encouraging reviews

Phone numbers for TripAdvisor

• 9.00 am to 3.00pm Monday to Friday

• Tel: 0800 098 8460

• Or Tel: 020 3318 5019