TripAdvisor Demo

Demographics 42% Male, 58% Female 76% of visitors are 25-64 years of age 43% have a Household Income of $100K or more – 125 Comp Index 32% Completed College School – 105 Comp Index 43% are Married 40% have Children in the Household

Travel Habits/Spending Took 3-4 personal domestic trips in last 12 months – 192 Comp

Index Stayed 1 Week at a Hotel during Domestic Vacation (last 12 mo.) –

151 Comp Index Spent $2,500 - $4,999 in online travel spending in last 6 months –

160 Comp Index Spent $5,000 - $7,499 in online travel spending in last 6 months –

186 Comp Index 12.9% Visited a National Park in the last 6 months – 167 Comp

Index

Vacation Activities in the last 6 Months Outdoor Activities – 167 Comp Index Cultural/Historic Sites – 155 Comp Index Dining – 127 Comp Index Shopping – 125 Comp Index Beach – 142 Comp Index

*Source: ComScore PlanMetrix June 2015

TripAdvisor: World’s largest travel site We are in 45 countries and in 28 languages

TripAdvisor Media Group

Source: comScore June 2015

The World’s Largest Travel site TripAdvisor is the World’s largest travel site with 126.5m Unique Users in June 2015

LATAM

10.5m

EUROPE

53.5m

MIDDLE

EAST &

AFRICA

4.4m

APAC

33.5m

NORTH

AMERICA

Desktop*

33.1m

NORTH

AMERICA

With Mobile

68.5m

EUROPE

With Mobile

64m

Source: comScore June 2015

North America,

Desktop:

33.1 million

TripAdvisor – North America

CANADA

Desktop*

4.3m

UNITED

STATES

Desktop*

28.8m

UNITED

STATES

With Mobile

61.4m

CANADA

With Mobile

7.1m

US, Desktop:

28.8 million

US, w/ Mobile:

61.4 million

Other Markets UUs

Worldwide Total 126.5m

APAC Total 33.5m

EU Total 53.5m

North America,

w/ Mobile:

68.5 million

Source: comScore June 2015

TripAdvisor – Latin America

COLOMBIA

597k

BRAZIL

4.5m

ARGENTINIA

1.6m

10.5million LATAM

Total

Other Markets UUs

Worldwide Total 126.5m

US Total 28.8m

EU Total 53.5m

Source: comScore June 2015

TripAdvisor – APAC

New Zealand

509k

Singapore

645k

Malaysia

1.8m

Philippines

326k

Vietnam

274k

Taiwan

1.7m Hong Kong

531k Thailand

615k

Indonesia

744k

INDIA

3.8m

CHINA

12.3m

JAPAN

4.7m

AUSTRALIA

4m

33.5million

APAC

Total

Other Markets UUs

Worldwide Total 126.5m

US Total 28.8m

EU Total 53.5m

Source: comScore June 2015

TripAdvisor – Europe

UNITED

KINGDOM

11m GERMANY

5.4m FRANCE

7.4m

SPAIN

4.8m

ITALY

6.8m

UNITED

KINGDOM

With Mobile

21.6m

53.5million EU

Desktop

UK, Desktop:

11 million

UK, w/ Mobile:

21.6 million

Other Markets UUs

Russia 6.1m

Turkey 1.5m

Netherlands 1.2m