making the most of big data through technology and organizational design
DESCRIPTION
Making the Most of Big Data Through Technology and Organizational DesignTRANSCRIPT
Jason Wilson CMGT 597B
Rapid Increase in Technology - Increased Efficiencies - More Data Points
The proliferation and abundance of consumer data has given rise
to the term:
“Big Data”
Increase Speed of Business
Thorough Data
Analysis
How to act quickly on creative ideas, while still using data-driven analytics to rationalize
business decisions?
Increase Investment in Technology
Organizational Design
Interviews - Business leaders who work with data
Surveys - 60 respondents - 3 measurement categories
- Relationship with data - Organizations investment in technology - Organizational empowerment
- A minimum investment in technology is required to make data-driven decisions
- Investment in technology increases the availability of data driven insights
- Organizational design has a stronger correlation to increase the ability to make data driven decisions
- Major barrier to full implementation of data is that of the organization, not a lack of technology
