Jason Wilson CMGT 597B
Rapid Increase in Technology - Increased Efficiencies - More Data Points
The proliferation and abundance of consumer data has given rise
to the term:
“Big Data”
Increase Speed of Business
Thorough Data
Analysis
How to act quickly on creative ideas, while still using data-driven analytics to rationalize
business decisions?
Increase Investment in Technology
Organizational Design
Interviews - Business leaders who work with data
Surveys - 60 respondents - 3 measurement categories
- Relationship with data - Organizations investment in technology - Organizational empowerment
- A minimum investment in technology is required to make data-driven decisions
- Investment in technology increases the availability of data driven insights
- Organizational design has a stronger correlation to increase the ability to make data driven decisions
- Major barrier to full implementation of data is that of the organization, not a lack of technology