making technology more_human
TRANSCRIPT
You?
UX DesignersWeb Designers
Web Developers
Systems Analysts Business Analysts
Managers
CIOsProgrammers
Support Analysts
You’re in the business of...
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
What is it thatyou’re actually
doing?
Technology
You’re in the business of...
BuildingAnalysingManaging
Technology
ManagersExperience
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
User Interface
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
InteractionsUser Interface
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
InteractionsWords
User Interface
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
Graphics
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimations
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimations
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsBack-end code
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity (+exceptions)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)(+exceptions)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirements
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirements (user research)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirements (user research)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
!
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
!
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
!
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
!
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
EASY TO USE
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEAR
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
CLEARFAST
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
CLEARFAST
RELIABLE
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
CLEARFAST
RELIABLE
CLEARFASTRELIABLE
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
CLEARFAST
RELIABLE
CLEARFASTRELIABLE
RELIABLE
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
CLEARFAST
RELIABLE
CLEARFASTRELIABLE
RELIABLE
CLEAR
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
CLEARFAST
RELIABLE
CLEARFASTRELIABLE
RELIABLE
CLEAR
CLEARFASTRELIABLE
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
CLEARFAST
CLEARFAST
CLEAR
CLEARFAST
CLEAR
CLEARFAST
RELIABLE
CLEARFASTRELIABLE
RELIABLE
CLEAR
CLEARFASTRELIABLE
CLEARRELIABLE
Easy to useFewer optionsFewer systemsFewer featuresEasier to makeaccessible
CLEARFASTRELIABLE
If you could only nail one of those qualities, at the expense of the
others, which one would you concentrate
on first?
Easy to useFewer optionsFewer systemsFewer featuresEasier to makeaccessible
CLEAR
FAST
RELIABLE
If you could only nail one of those qualities, at the expense of the
others, which one would you concentrate
on first?
Easy to useFewer optionsFewer systemsFewer featuresEasier to makeaccessible
CLEAR
FAST
RELIABLE
Starting with Reliable:It might be reliable, but people will hate using it
Easy to useFewer optionsFewer systemsFewer featuresEasier to makeaccessibleCLEAR
FAST
RELIABLE
Starting with Reliable:It might be reliable, but people will hate using it
Easy to useFewer optionsFewer systemsFewer featuresEasier to makeaccessibleCLEAR
FAST
RELIABLE
Starting with Clear
Easy to use Fewer optionsFewer systemsFewer featuresEasier to makeaccessibleCLEAR
FAST
RELIABLE
Starting with Clear
Easy to use Fewer optionsFewer systems
Fewer featuresEasier to make
accessibleCLEAR
FAST
RELIABLE
Starting with Clear
Easy to use
Fewer options
Fewer systems
Fewer featuresEasier to make
accessibleCLEAR
FAST
RELIABLE
Starting with Clear
Easy to use
Fewer optionsFewer systems
Fewer featuresEasier to make
accessibleCLEAR
FAST
RELIABLE
Starting with Clear
Easy to use
Fewer optionsFewer systems
Fewer features
Easier to makeaccessible
CLEAR
FAST
RELIABLE
Starting with Clear
Easy to use
Fewer optionsFewer systems
Fewer features
Easier to makeaccessible
CLEAR
FAST
RELIABLE
Starting with Clear
It’ll then be much easier to get to fast and
reliable
How does that change my job?
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takes
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
Compare two (or more) different takes
Watch real people use it
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
Compare two (or more) different takes
Watch real people use it
Love it
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
7
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Change the deal
Iterate (more than one shot)2
1 Start with the user’s experience
3
4
5
6
7
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Change the deal
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
NavigationWords
User Interface
GraphicsAnimationsData integrity
(+exceptions)
Loading experience
(+exceptions)
UptimeRequirementsProcesses
(user research)
User Documentation
Your own deliverables?
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
1 Start with the user’s experience
CLEARFASTRELIABLE
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
Iterate (more than one shot)2
1 Start with the user’s experience
CLEARFASTRELIABLE
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takesCLEARFASTRELIABLE
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takes
4 Watch real people use it
CLEARFASTRELIABLE
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takes
4 Watch real people use it
5 Love it
CLEARFASTRELIABLE
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takes
4 Watch real people use it
5 Love it
6 Overlap roles
CLEARFASTRELIABLE
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takes
4 Watch real people use it
5 Love it
6 Overlap roles
7 Change the deal
CLEARFASTRELIABLE
7 Change the deal
Workers
Managers
CIO
Users
Businesspartners
But how do you agree on how to
put the user first?
7 Change the deal
Workers
Managers
CIO
Users
Businesspartners
Metrics
User satisfaction
Usability testing
7 Change the deal
Workers
Managers
CIO
Users
Businesspartners
Metrics
User satisfaction
Usability testing
User adoption
7 Change the deal
Workers
Managers
CIO
Users
Businesspartners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
7 Change the deal
Workers
Managers
CIO
Users
Businesspartners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
7 Change the deal
Workers
Managers
CIO
Users
Businesspartners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
...
7 Change the deal
Workers
Managers
CIO
Users
Businesspartners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
7 Change the deal
UsersMetrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
7 Change the deal
UsersMetrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
7 Change the deal
UsersMetrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
Project by project
7 Change the deal
UsersMetrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
Project by project
Service by service
7 Change the deal
UsersMetrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
Service by service
7 Change the deal
Workers
Managers
CIO
Clients Users= ?Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
7 Change the deal
Workers
Managers
CIO
Clients Users= ?Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
7 Change the deal
Workers
Managers
CIO
Clients Users= ?Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
7 Change the deal
Workers
Managers
CIO
Clients Users= ?Metrics
User satisfaction
Usability testing
Time to completion
Uptime
CLEARFASTRELIABLE
...
7 Change the deal
Workers
Managers
CIO
Clients Users= ?Metrics
User satisfaction
Usability testing
Time to completion
Uptime
CLEARFASTRELIABLE
...
7 Change the deal
Workers
Managers
CIO
Clients Users= ?Metrics
User satisfaction
Usability testing
Time to completion
Uptime
CLEARFASTRELIABLE
...
Top of yourRequirements
Lists
Managers CIOs&
Meetings
Presentations
Reports
Documents
Emails
One-on-ones
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takes
4 Watch real people use it
5 Love it
6 Overlap roles
7 Change the deal
CLEARFASTRELIABLE
Org Design
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Making technologymore human
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Making technologymore humanEven if your Manager or CIO doesn’t change the deal...
Do it anyway. You’ll love every minute of it
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Making technologymore humanEven if your Manager or CIO doesn’t change the deal...
What will be your project?
Iterate (more than one shot)2
1 Start with the user’s experience
3 Compare two (or more) different takes
4 Watch real people use it
5 Love it
6 Overlap roles
7 Change the deal
CLEAR
FAST
RELIABLE