making smart investments in mobility by: dan lewis
TRANSCRIPT
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MAKING SMART INVESTMENTSIN MOBILITY
Dan Lewis
Principal Consultant
Mobility Solutions
The Judge Group
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TAKE STOCK OF YOURSITUATION
Where are you as an organization?
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WHAT AM I DOING NOW?
WebsitesWebsites BlogsBlogs Social MediaSocial Media
CollaborationCollaboration Mobile AppsMobile Apps IntranetsIntranets
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ASSESS YOUR EXISTING CHANNELS
SunsetSunset
• Low-UsePlatforms
• Old Technology /Ancient Content
RefactorRefactor
• Standards-based Properties
• Great Content /Old Tech
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WHAT TO TARGET?A sea of options
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HIGH LEVEL CONSIDERATIONS
External
CommunicationCommunication
ConversionConversion
EngagementEngagement
Internal
OwnershipOwnership
PeoplePeople
ProcessProcess
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EXTERNAL
Communicate with your customer base – both existing and potential
Convert potential customers into active customers
Engage with your customer base
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INTERNAL
Understand “who” owns “what” and how that can affect decisions
Employees are people not machines
Understand your existing processes and look to replace/refactor as needed
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WHO IS BUYING DEVICES?
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WHAT IS HOT?
Automobiles• Apps• Bluetooth
Connectivity
Automobiles• Apps• Bluetooth
Connectivity
Smartphones• Apple• Android• Windows (?)
Smartphones• Apple• Android• Windows (?)
Tablets• Android• Apple• Windows
Tablets• Android• Apple• Windows
TVs• AppleTV• Chromecast• Kindle• Roku
TVs• AppleTV• Chromecast• Kindle• Roku
Wearables• Activity Trackers• Glass• Watches (?)
Wearables• Activity Trackers• Glass• Watches (?)
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SMARTPHONE & TABLET SHIPMENTS
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MOBILE BROWSER USAGE
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SIZE MATTERS – BUT IT REALLY DOESN’T
Make sure you take into account critical content and processes for small screens
So
Stop thinking about size targets for UIs as matching a device!
But
Make sure you test diligently on commonly used devices
And
Remember that device size trends are constantly changing
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IF YOU BUILD IT… WILL THEY COME?
MAYBE
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THANK YOU!Questions?