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TRANSCRIPT
Enterprise Mobility: The Seven Things You Must Do to Succeed
By Jeff Wallace
President & Founder, Global Kinetics Inc.
2 @jwallace913 | @GlobalKinetics1 © 2015,
Well informed people
know it is impossible to
transmit the voice over
wires and that were it
possible to do so, the
thing would be of no
practical value.
Editorial in the Boston Post, commenting on the arrest for fraud
of Joshua Coopersmith (who had been attempting to raise
funds for work on a telephone), 1865
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That’s an amazing
invention, but who
would ever want to
use one of them?
Rutherford B. Hayes (President of the United
States), after participating in a trial conversation
between Washington and Philadelphia, 1876
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Only a toy.
Gardiner Greene Hubbard (Boston lawyer),
addressing the telephone invented by his
prospective son-in-law, Alexander Graham Bell,
and urging him to devote his time to other
pursuits. 1876
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By a Show of Hands
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Let’s Build an App!
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Isn’t That Bill’s Job? I Thought it was Debra’s!
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• Enterprises need to have a proper governance structure
around mobility
• Cross-enterprise representation is a necessity
• Determine your needs for supporting processes, policies
& tools to sustain mobility both within the enterprise and to
external stakeholders
• Understand where the enterprise is within its Mobile
Maturity
1. Form a Proper “Mobility Council”
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• What is your business justification?
• Determine competitive advantage and ROI
• Identify process and technology impacts
• Prioritize the various applications/solutions being
contemplated and establish appropriate timelines
• Define your success factors
2. Develop an Enterprise Strategy & Roadmap
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We just built it! Why doesn’t it work anymore?
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• You could leverage open source tools, but do you really
want to self insure?
• Identify the “right” service provider and let them worry
about it…do not take on that risk
• Make sure that you get an SLA that offers you protection
from market volatility
• Establish a comprehensive testing strategy
3. “Future Proof” Your Investments
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Mobility is Mine! No, it’s Mine!
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4. Give Business its Desired Freedom & IT its Desired Control Simultaneously
Technology
Compliance & Security
Govern
ance
Supp
ort
Innovation Business Objectives
Design User Experience Use Cases
BUSINESS DRIVES MARKET-DRIVEN SOLUTIONS WITHIN THIS FRAMEWORK
“FREEDOM WITHIN A FRAMEWORK”
IT BUILDS AND OWNS THE FRAMEWORK
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Can You Make This Work for Me?
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• Realistically, enterprises have two choices here:
• Do it now
• Do it later
• The “can you make this work for me” will not stop
• Establish a list of approved devices/mobile OSs that the
enterprise will support
• Leverage MDM/MAM solutions as necessary
5. Create an Approved BYOD Policy
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I Understand that it Works, but ahhh …
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• Functionality is “table stakes”, not the end-all
• Use personas & user journeys to ensure that usability and
user experiences are truly taken into account from the outset
• “Good enough” might just not be “good enough” anymore -
While employee-facing apps used to require less attention to
visual appeal, that is no longer the case
• As we like to say, “user experience drives user adoption
and user adoption drives ROI”
6. Don’t underestimate the importance of UX
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I Know a Really Great App Guy …
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• Select a partner that understands IT & Business
• Select a partner with expertise in user experience,
integration, security, and cross platform development
• Look for a partner that is willing to put their money where
their mouth is and co-innovate / co-invest
• Start small, be agile & plan to change
• Be ready for constant evolution
7. Find a True “Enterprise” Mobility Partner
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1. Form a proper “Mobility Council”
2. Develop an enterprise strategy and roadmap
3. “Future proof” your investments
4. Give Business freedom and IT control
5. Create an approved BYOD policy
6. Don’t underestimate the importance of UX
7. Find an enterprise mobility partner
Enterprise Mobility: The 7 Things you Must Do
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Mobility is not an IT thing
– it’s an enterprise thing…
Jeff Wallace
President / Founder
www.globalkinetics.com