making multimedia & multimedia skills introduction to making multimedia guidance and suggestions...
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Making Multimedia & Multimedia Skills
Making Multimedia & Multimedia Skills
Introduction to Making Multimedia Guidance and suggestions for getting
started Multimedia Skills
What skills required
Introduction to Making Multimedia
Introduction to Making Multimedia
The stages of a project: Planning and costing
Idea/objectives Multimedia expertise required Structure & navigation system Time & cost estimation
Designing & producing Testing Delivering
Introduction to Making Multimedia
Introduction to Making Multimedia
What we need? Hardware Software Good ideas Talent Skill Good organization of works
Introduction to Making Multimedia
Introduction to Making Multimedia
Hardware 2 most significance platforms:
Macintosh OS Intel-based IBM PC or PC Clone (MS Windows)
Development environment Powerful workstation (Silicon Graphics, Sun
Microsystems, or mainframe) Apple (Macintosh OS) more suitable for
multimedia editing Cross platform format (both Mac &
Windows)
Introduction to Making Multimedia
Introduction to Making Multimedia
Software: Multimedia software tells the hardware what
to do Text, images, sounds, and video.
Capturing images, translating between file formats, and editing your resources
Photoshop, soundForge, Premiere, GIF Animator, etc.
Multimedia authoring Macromedia Director or flash
Everybody can make multimedia project!!
Introduction to Making Multimedia
Introduction to Making Multimedia
Creativity: Develop a sense of its scope and content Difficult to learn creativity
“but like classical artists who work in paint, marble, or bronze, the better you know your medium, the better able you are to express your creativity”
Know your hardware & software first!!
Introduction to Making Multimedia
Introduction to Making Multimedia
Organization Develop an organized outline a a plan that
rationally details the skills, time, budget, tools, and resources we will need for a project
Multimedia SkillsMultimedia Skills
Multimedia developers come from all corners of the computer, art, literacy, film, and audio worlds
To produce good multimedia, need detailed knowledge of computers, text, graphics arts, sound, and video
Normally multimedia project – team effort.
Multimedia Skills – The Team
Multimedia Skills – The Team
Multimedia Team (Prof. Wes Baker – Cedarville University, Ohio): Executive Producer Producer/Project Manager Creative Director/Multimedia Designer Art Director/Visual Designer Artist Interface Designer Game Designer Subject Matter Expert Instructional Designer/Training Specialist Script Writer Animator (2D/3D) Sound Producer Music Composer Video Producer Multimedia Programmer HTML Coder Lawyer/Media Acquisition Marketing Director
Multimedia Skills – The Team
Multimedia Skills – The Team
Project Manager Center of action Responsible for overall development and implementation of a
project as well as day-to-day operations Budgets Schedules Creative sessions Time sheets Illness Invoices Team dynamics
Technical & operational expert
Multimedia Skills – The Team
Multimedia Skills – The Team
Multimedia Designer Designing the look & feel of a multimedia
project Screen color, visual consistency, meaningful
icons, simple screen elements, content layout, content structure
Graphics Designer, illustrators, animators, and image processing specialist – visual
Instructional Designer – navigation pathways and content maps
Information Designer – structure content, determine user pathways and feedback, and select presentation media
Multimedia Skills – The Team
Multimedia Skills – The Team
Interface Designer Interface provides control to the people who
use it Backgrounds, icons, control panels – result
of am interface designer
Multimedia Skills – The Team
Multimedia Skills – The Team
Writer Create character, action, and point of view –
create creativity Write proposals, script voice-over and
actors’ narrations, write text screens to deliver messages, and develop characters designed for an interactive environment
Glean information from content experts, synthesize it, and then communicate it in a clear and concise manner
Multimedia Skills – The Team
Multimedia Skills – The Team
Video Specialist Videographers, sound technician, lighting
designers, set designers, script supervisors, grips, production assistants, and actors.
Skilled in managing all phases of production, from concept to final edit
Multimedia Skills – The Team
Multimedia Skills – The Team
Audio Specialist Wizards who make a multimedia program
come alive, designing and producing music, voice-over narrations, and sound effects.
Selecting suitable music and talent, scheduling recording sessions, and digitizing and editing recorded material into computer files
Multimedia Skills – The Team
Multimedia Skills – The Team
Multimedia Programmer Software engineer Integrates all the multimedia elements of a
project into a seamless whole using authoring system or programming language
JavaScript, OpenScript, Lingo, Authorware, Java, C++, etc.
Multimedia Skills – The Team
Multimedia Skills – The Team
Producer, Multimedia for the Web Network Engineer Putting together a coordinated set of pages
for the World Wide Web Creative process, skillsets Website never finished, remain dynamics Most of the time maintaining the multimedia
program for easily access by user
Planning & CostingPlanning & Costing Project Planning
The process of Making Multimedia Idea Analysis Pretesting Prototype Development Alpha Development Beta Development Delivery
Hardware Available Skills and Software Idea Management Software Building a Team Pilot Projects and Prototyping Task Planning Scheduling
Costing Billing rates Example Cost Sheets
Idea Analysis Ideas = purpose or goal against the feasibility and cost of production and
delivery Use note paper
What is the essence of what you want to do? What is your purpose and message How can you organize your project? What multimedia element will best deliver your message? Content material? Creating something new or improvise old version? Hardware? Enough? Storage needed? How much? Hardware available for your end user? Multimedia software available? Capabilities & skills – hardware & software Team or individual? Time? Money? How to distribute the final project?
Who, what, why, where, when & how? Audience analysis: Who is it for? Needs analysis: Why develop it? Content analysis: What will it cover? Resource analysis: How and how much? Estimate: When will it get done? Think about marketing and distribution.
Project Planning:The Process of Making Multimedia
Project Planning:The Process of Making Multimedia
Pretesting Define project goals in greater detail Skills required Content Costing (money & time) How to sell it Prototype on paper with an explanation of
how it will work
Project Planning:The Process of Making Multimedia
Project Planning:The Process of Making Multimedia
Prototype Development Develop working prototype Building screen mock-ups, human interface menu &
button Select a small portion of a large project & get that
part working as it would in the final product Test your prototype along several fronts:
Cost Market Human Interface
Purpose: test the initial implementation of your idea and improve on it based upon test results.
Project Planning:The Process of Making Multimedia
Project Planning:The Process of Making Multimedia
Alpha Development Detail the storyboard – bring in end user for
gathered information Graphic art Sound and video production Test on working prototype
Project Planning:The Process of Making Multimedia
Project Planning:The Process of Making Multimedia
Beta Development Too late to bail out Committed serious money, time and energy Wider tester Concern should be simply successfully
steering the project to its well-defined goal.
Project Planning:The Process of Making Multimedia
Project Planning:The Process of Making Multimedia
Delivery Worries toward the marketplace How will your project be received by its
intended audience? Issues:
Hotline, after sales maintenance, server co-location,
Project Planning:The Process of Making Multimedia
Project Planning:The Process of Making Multimedia
Project Planning: HardwareProject Planning: Hardware
Most common limiting factor for realizing a multimedia idea: no sound board; no sound effects; no synthesizer; no MIDI composer by you on-site; no high-resolution color display; no modem or network; no network
Listing the hardware capabilities of the end users’ computer platform If the capabilities are not enough, discuss
with end user (examine the cost)
Project Planning: Available Skills and Software
Project Planning: Available Skills and Software
Make a list of skills & software capabilities available
Budget for new and more powerful software and for the learning curve required
SiteSpring, Microsoft Project, Designer’s Edge, Screenplay System’s Screenwriter and Story View ~ useful for arranging ideas and tasks, work items, employee resources, and cost required for multimedia project
To help you stay within tight schedule and budget
Project Management Software provides Critical Path Method (CPM) scheduling functions to calculate the total duration of a project based upon each identified task, earmarking task that are critical and that, if lengthened, will result a delay in project completion
Used of Program Evaluation Review Technique (PERT), Gantt Chart
Project Planning: Idea Management Software
Project Planning: Idea Management Software
Multimedia requires a set of skills so broad Need a team, know what expertise required for a project Building a matrix chart of required skills is helpful
Project Planning: Building a Team
Project Planning: Building a Team
Pilot project phase Test ideas, mock up interfaces, exercise the
hardware platform Determine the actual cost of the project
Project Planning: Pilot Projects and Prototyping
Project Planning: Pilot Projects and Prototyping
Brief checklist of action item for which we should plan ahead: Design Instructional Framework Hold Creative Idea Session Determine Delivery Platform Assay Available Content Draw navigation Map Create Storyboard Design Interface Design Information Containers Research/Gather Content Assemble Team Build Prototype Conduct User Test Revise Design Create Graphics Create Animations Produce Audio Produce Video
Project Planning: Task Planning
Project Planning: Task Planning
Digitize Audio and VideoTake Still PhotographsProgram and AuthorTest FunctionalityFix BugsConduct Beta TestCreate Golden MasterReplicatePrepare PackageDeliver or Install at Web SiteAward BonusesThrow Party
Timeline Estimate total time required for each
task and then allocate this time among the number of persons will be asynchronously working on the project
Scheduling difficult for multimedia: Making multimedia is artistic trial and error Technological upgrade during development Client feedback
Project Planning: SchedulingProject Planning: Scheduling
CostingCosting Production and manufacturing industries – simple matter to
estimate cost and effort Multimedia is not a repetitive manufacturing process
Multimedia development is a continuous research and development effort characterized by creative trial and error
Production cost (30-second commercial spot storyboard costs about RM50K)
Storyboard production Postproduction editing Actor (per hour) Composer (audio production) Animator (graphical production)
Administration and management cost Three elements in project estimates:
Time Money People
Costing: Billing RatesCosting: Billing Rates
Set according cost of doing business plus a reasonable profit margin
Contractor and consultant can bring specialized skills such as graphic art. Programming, database expertise, music composition. Make sure your billing rate is higher than
theirs
ProposalProposal
Executive summary, briefly describing the project;s goal, how the goal will be achieved and the cost
Creative issues, technical issues, project estimation and project plan, cost estimation for each phase, contract terms.
Assignment 1: ProposalDateline: Week 4 (4th August 2006)
Assignment 1: ProposalDateline: Week 4 (4th August 2006)
The cover page Table of contents Need Analysis and Description Target audience Creative strategy
A description of the look and feel of the project Project implementation
Gantt Chart/PERT, task scheduling Budget
Relate directly to the scope of work in Project implementation
Limitations of the proposal (if any)