making linkedin work for you
TRANSCRIPT
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Making LinkedIn
Work for You Best practices and how-to’s
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Why Should You Use LinkenIn?
Keep people in the loop
with company
news, products and
services, and job postings
Build Brand Awareness
Position your company in
front of other business minded people
Establish Brand
Presence
Connect with Your
Audience
Engage Your Audience with
Content
+How To Set Up Your Company Page
Inside your LinkedIn Account,
click the “companies” tab
Add a company
This should be done by the
owner or the face of the business
Add the company name and your company email
address
Go to your email and follow the confirmation instruction
Log in with your person LinkedIn
email and password
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What’s Next?
You can choose to let your employees administer the company page in the overview section
Fill out the company overview information with as much content as you can
Make sure to upload your company logo because it will be the first thing people see when they visit your page
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Products
Services
Company Specialties
Add Company Description
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Connect with Your Audience
Feature Groups that are related to you industry
Attract followers by encouraging employees to add your company to their personal profiles
Target people living in your geographical markets
Invest in followers by running targeted follow ads
+Engage Your Audience with Content
Share content on your company
page as often as possible
Once a day would be ideal
Include rich content such as:
Images
Infographics
Videos
Presentations
Etc.
Content Posting Tips:
Headings
Short and to the point
Include call to action such as a link to your website
As a thoughtful question to engage followers
Always include an image or some type of rich media
Post YouTube videos-75% higher share rate
Make sure your content is easily consumable and valuable
Engage with followers through comments
+Paid Advertising
Display Ads
Accurately target
members on LinkedIn
Sponsored Updates
Promote your content to
LinkedIn members
Sponsored InMail
Send a message to a
member’s inbox to target
exactly the people you
want to reach
Brand Awareness
Campaigns
Lead Generation
Campaigns
Showcase Pages: An extension of your company page dedicated to one brand, unit or
message.
+LinkedIn Analytics
Things to pay attention to:
Target audience
Types of content that perform best
The best times of day that drive the most interaction
The posting frequency that drives the most engagement
If you are running ads, track your ROI!
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Sneaky LinkedIn
SEO Tips
Use Anchor Text in Links
Your personal profile can have 3 links. The default options are “company website” and “blog”. Instead, select “other” and name with keywords.
Make sure to fill everything out completely
If you’re posting available jobs, keyword optimize the job title
Get involved with as many relevant groups as you can
Expand your personal network
Claim your personal vanity URL
Don’t keyword stuff
Promote your profile on other social media accounts and your website
Boost your views
+Thank you!!
If we didn’t get to your question, please feel free to
contact Jen at:
(407) 681-4100